IBM has revealed the five significant changes driven by innovation in science and technology that will transform every stage of the food supply chain within the next five years.
1 day ago
Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand.
Sugeshni Subroyen 3 days ago
As each new app or tech gadget appears on the horizon, keeping the customer experience (CX) fresh and relevant becomes more complex. But making and retaining customers in 2019 is not just about keeping up with the sophisticated robotics of the 21st Century. Yes, branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way.
Eben Esterhuizen 8 Feb 2019
Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future.
Leigh Andrews 8 Feb 2019