Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job.

By Johanna McDowell 1 day ago

Viacom to expand its distribution across Africa and Europe
Viacom to expand its distribution across Africa and Europe

Viacom International Media Networks is once again expanding its distribution across Europe and Africa. The media company announced new distributions deals with key multiplatform players abroad. New partnerships include the launch of MTN in Africa, MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey.

1 day ago

Image via Ndalo Media on .
Ndalo Media no more, come 2019

NEWSWATCH: News has broken that Khanyi Dhlomo's Ndalo Media will shut its doors for good on 31 January 2019, with its web presence lingering until March 2019.

2 days ago

Hundreds of jailed journalists the new norm, CPJ census finds
Hundreds of jailed journalists the new norm, CPJ census finds

For the third consecutive year, at least 251 journalists are behind bars for their work, as authoritarian regimes increasingly use imprisonment to silence dissent, the Committee to Protect Journalists found. In Africa, Egypt is a major culprit.

2 days ago

Looking up towards 2019
Looking up towards 2019

In today's hyper-connected 'smart' world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smartwatches, Google Home, Siri and numerous apps to name just a few. But as a society, how smart are we actually becoming?

By Gareth Grant 2 days ago

How new media platforms have become powerful across Africa
How new media platforms have become powerful across Africa

Online platforms have become an important site for political and social engagement. On the one hand they have been praised for their progressive characteristics. This is because they offer great organising potential, enhance political accountability and disrupt old media practices that tend to exclude less powerful voices from important social and political discussions.

By George Ogola 2 days ago

2019 Content trends
2019 Content trends

2019 is coming at us with faster than the frequency of a person trying to become an influencer. Everyone has the power to be a creator now, even my uncle backs himself as a photographer now that he has a phone by a brand he can't pronounce but he can afford.

By Dale Ferreira 2 days ago

87% of journalists in the Middle East, Africa and Asia view the industry negatively
87% of journalists in the Middle East, Africa and Asia view the industry negatively

A poll released by Sweet Spot PR, a creative agency that specialises in data-driven content, asked journalists about the status quo of their industry, what they fear the most and why they believe free press must be protected.

3 days ago

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

Africa is second only to south-east Asia in terms of economic growth over the past 15 years and understanding Africa in all its diversity, is fundamental to business excellence on the continent - and that means dispelling current myths and misconceptions of Africa as one homogeneous continent.

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand." Intrigued? You're in luck if you want to find out more, as one of SA's top film directors-turned-YouTubers Dan Mace shared some of that complexity at a recent Heavy Chef masterclass.

By Leigh Andrews 11 Dec 2018

Orelie Kabeya and Exauce Kabeya with Wikifundi 2.0. Photographer: Isla Haddow-Flood.
Expanding knowledge on Africa through the Wikimedia movement

Wikimedia has pledged to close the gap in African content as part of their global movement strategy towards a more racially, culturally and geographically inclusive Wikimedia (of which international online encyclopaedia Wikipedia is a key project).

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen partner and director for UK and South Africa, notes that with less than four weeks to go before the Agency Scope fieldwork ends on 31 December, initial thoughts from CMOs interviews offer a taste of what's to come in the full publication.

10 Dec 2018

Africa 2018, Egypt.
#Africa2018: Africa is the future of the world economy

SHARM-EL-SHEIKH, Egypt - With a majority of African nations diversifying from traditional sources of income, entrepreneurship is increasingly seen as a key to economic growth and African youth are the future of the world economy and entrepreneurship, said Abdel Fattah Al Sisi, under whose patronage the Africa 2018 forum is being held in Egypt.

10 Dec 2018