#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

While South Africa saw a 25% increase in online retail over the last 12 months, we need to grow e-commerce beyond the 2% of total retail sales that it currently occupies. And mobile should be the way to do that, says Yolande Steyn, an independent consultant with experience working at FNB and Vodacom.

By Lauren Hartzenberg 3 days ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the driving demand track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told.

By Leigh Andrews 20 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#ECO19: Why brands need to create emotional experiences for Generation CX

The 5th eCommerce Africa conference kicked off at the CTICC on 19 March 2019 with a keynote session by Chantel Botha, founder of BrandLove, in the customer experience track, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed!

By Leigh Andrews 19 Mar 2019

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is judiciously positioned to be the next big mobile market, enviously eyed by global investors for her enormous growth opportunities. 2019 is undeniably the year to prioritise investments in Africa's mobile market, to leverage this monetary opportunity.

By Josephine Wawira 19 Mar 2019