Danette Breitenbach
SOUTH AFRICA
#Roots2019: Local is lekker

Spark Media, CEO, Gill Randall. Image supplied.
Spark Media, CEO, Gill Randall. Image supplied.
[Danette Breitenbach] An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Posted 12 days ago | Like
Danette Breitenbach
SOUTH AFRICA
#Roots2019: Brand loyalty is dead

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
[Danette Breitenbach] Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

Posted 13 days ago | Like
Tony Spong
SOUTH AFRICA
Build a culture of curiosity to retain clients

Build a culture of curiosity to retain clients
© [[www.pexels.com Pexels.com]].
[Tony Spong] I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

Posted 3 months ago | Like
Lara Utian-Preston
SOUTH AFRICA
Influencer marketing in South Africa - By the numbers

Influencer marketing in South Africa - By the numbers
© jrcasas via [[www.123rf.com 123RF.com]].
[Lara Utian-Preston] Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

Posted 3 months ago | Like
Sarah Gooding
SOUTH AFRICA
Why these rolling blackouts are an opportunity for brands

Why these rolling blackouts are an opportunity for brands
© Abdullah Ahmad via [[www.unsplash.com Unsplash.com]].
[Sarah Gooding] South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

Posted 3 months ago | Like
Leigh Andrews
SOUTH AFRICA
Why AI should means 'man loves machine', not 'man vs machine'

Kantar's AI 'man loves machine' talk.
Kantar's AI 'man loves machine' talk.
[Leigh Andrews] Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

Posted 4 months ago | Like
Gareth Pearson
SOUTH AFRICA
Customer data - the powerful competitive tool brand owners are overlooking - BMi Research

Gareth Pearson[Gareth Pearson] Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

Posted 4 months ago | Like
Rachel Thompson
SOUTH AFRICA
Gillette's 'We Believe' campaign - is it the best a brand can do?

Screengrab from .
Screengrab from [[https://www.youtube.com/watch?reload=9&v=koPmuEyP3a0 Youtube]].
[Rachel Thompson] Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

Posted 4 months ago | Like
mike broom
SOUTH AFRICA
Marketing research - Fact or fiction?

Marketing research - Fact or fiction?
© yuriz via [[www.123rf.com 123RF.com]].
[mike broom] It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

Posted 5 months ago | Like
James Wilson
SOUTH AFRICA
Big banks don't cry - but new research shows maybe they should

Image credit: lightwise via .
Image credit: lightwise via [[www.123rf.com 123RF.com]].
[James Wilson] Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

Posted 6 months ago | Like
Brian Mechem
SOUTH AFRICA
How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)[Brian Mechem] Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

Posted 6 months ago | Like
Rachel Thompson
SOUTH AFRICA
South Africa's new generation of dads are cool, committed and in charge - GfK South Africa

South Africa's new generation of dads are cool, committed and in charge[Rachel Thompson] Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

Posted 7 months ago | Like
Sean Sullivan
SOUTH AFRICA
Attention spans - the evolution of a goldfish

Attention spans - the evolution of a goldfish
© sanjiv nayak via [[www.unsplash.com Unsplash.com]].
[Sean Sullivan] Attention spans are not shrinking, rather they are evolving to be more selective, according to new research...

Posted 7 months ago | Like
John Laurence
SOUTH AFRICA
The attention economy

The attention economy
© Derick Anies via [[www.unsplash.com Unsplash.com]].
[John Laurence] Have you ever wondered how your brain prioritises what you pay attention to?...

Posted 7 months ago | Like (1)
Maroefah Smith
Maroefah Smith
WPP, Kantar Millward Brown rank SA's most valuable brands

Read more on SA's most valuable brands here.

WPP, Kantar Millward Brown rank SA's most valuable brands  WPP, Kantar Millward Brown rank SA's most valuable brands  WPP, Kantar Millward Brown rank SA's most valuable brands  WPP, Kantar Millward Brown rank SA's most valuable brands  

Posted 7 months ago | Like
Peter Langschmidt
SOUTH AFRICA
Reading delivers the proven best advertising ROI

Reading delivers the proven best advertising ROI
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Peter Langschmidt] Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

Posted 7 months ago | Like
Danette Breitenbach
SOUTH AFRICA
Local banks shine at inaugural BrandZ Top 30 Awards

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
[Danette Breitenbach] Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

Posted 7 months ago | Like
Danette Breitenbach
SOUTH AFRICA
#TopBrands2018: Celebrating iconic brands

#TopBrands2018: Celebrating iconic brands[Danette Breitenbach] The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

Posted 8 months ago | Like
Juanita Pienaar
SOUTH AFRICA
#SML18: Profiling the social media user in South Africa

#SML18: Profiling the social media user in South Africa
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Juanita Pienaar] The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

Posted 7 months ago | Like
Juanita Pienaar
SOUTH AFRICA
#SML18: How SA brands are approaching social media

#SML18: How SA brands are approaching social media
© NordWood Themes via [[www.unsplash.com Unsplash.com]].
[Juanita Pienaar] The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...

Posted 8 months ago | Like