Sony signs huge global partnership contract with FIFA

Sony Corporation has signed a global partnership program contract with FIFA (Fédération Internationale de Football Association) making it one of only six official sponsors of more than 40 FIFA events, including the FIFA World Cup due to take place in South Africa in 2010. The new contract, worth US$305-million, allows Sony advertising and marketing activities at events, utilising the global strength of its group companies in electronics, entertainment and games.