Get ready for next World Cup
Get ready for next World Cup

Rugby World Cup 2011 (RWC 2011), being held in New Zealand for the first time since the inaugural event in 1987, opened for tickets on 27 April 2010. Teams representing 20 nations will compete in 48 matches across 13 host cities between 9 September and 23 October 2011. MasterCard Worldwide, as a...

28 Apr 2010

A racy partnership

As of the 2007 race season, Puma will become the official supplier of all four Red Bull Motorsport teams: Red Bull Racing, Scuderia Torro Rosso, Red Bull Nascar and Red Bull Air Race. With this new several-year partnership, Puma intends to strengthen its position in the motor sport category. In...

12 Mar 2007

Powering breakfasts nationwide

Bokomo has launched a nationwide campaign to sponsor three different breakfast radio shows: Daryl Ilbury is hosting The Bokomo Big Breakfast Show weekdays on East Coast Radio from 6am - 9am; Kieno and the Angels - powered by Bokomo - will be on air 6am - 9am on Jacaranda FM; and Lee Downs will host...

26 Feb 2007

Sirens against cancer

ER24 emergency medical services will be joining forces with the Cansa Shavathon being organised by Figjam Marketing on Saturday, 3 March 2007, by adopting many Shavathon venues across South Africa. ER24 will also be providing medical backup at the Cansa Shavathon Stand at the Cape Argus/Pick ’n Pay...

26 Feb 2007

Fashion-conscious radio station

Metro FM is the only radio sponsor of the inaugural Audi Joburg Fashion Week, which will see the country’s leading designers showcase their autumn-winter ranges for the public and fashion press 14 – 17 February 2007. The station will broadcast in a state-of-the-art transparent marquee to be pitched...

13 Feb 2007

Virgin seals the deal

Virgin Money is the headline sponsor for M-Net’s new blockbuster game show, Deal or no Deal, which debuted on Sunday, 4 February 2007. Being a new brand which only launched in June last year, this is Virgin Money’s first-ever association with an M-Net programme. “There was obvious value in aligning...

5 Feb 2007

Ultimate musical indulgence
Ultimate musical indulgence

click to enlargeMagnum Gold has joined Big Concerts, M-Net, 567 Cape Talk and Talk Radio 702 to bring South Africa the "ultimate music experience" of international operatic super-group Il Divo. Enthuses Trusha Madhoo, Ola brand manager, "Magnum Gold is the ultimate indulgence and we believe that...

28 Jan 2007

Celebrating 30 years of fashion

In celebration of 30 years of thoroughbred racing, J&B Met fashion partner Canderel has this year engaged top designer Collette Palin to create a retrospective, yet contemporary fashion showcase. Canderel will host several fashion shows throughout the day, while promotional scouts will be on the...

23 Jan 2007

Football deal to extend past 2010

Puma and the Cameroon Football Association's recently added long-term extension to their 1997-initiated partnership means that Puma will continue to be the official supplier of The Indomitable Lions and all its associated teams beyond the 2010 Soccer World Cup in South Africa. "The announcement......

13 Dec 2006

Johncom the exclusive media partner for Soccerex SA

Johncom Media Investments, publishers of, inter alia, the Sunday Times, SoccerLife and Sowetan, have signed an exclusive media partnership agreement with Soccerex, one of the world's largest business-to-business football conventions which in the run-up to 2010 will be held annually in Gauteng. The...

12 Dec 2006

Whiskey brand going kiteboarding
Whiskey brand going kiteboarding

click to enlargeThe Jim Beam 'Xtreme Beam' International Kiteboarding Competition, organised by Conceptualise on behalf of the DGB bourbon brand Jim Beam, will take place at the Strand Kiteboarding Club, 20 - 23 December 2006, in a bid to build relationships with consumers this festive season....

11 Dec 2006

Siemens recognises top ICT achievers

Siemens Telecommunications sponsored two award categories, namely the Top ICT Educator in Africa and the Top ICT Youth Innovator in Africa, at the eighth annual African ICT Achievers Awards that took place this weekend at the Sandton Convention Centre. This sponsorship signals the company's...

26 Nov 2006

MTN sponsorship to boost SA sports development

MTN South Africa is the new 2007 joint sponsor of the Pro Team cycling team, which is currently sponsored by Microsoft exclusively till the end of 2006. In 2007 the Pro Team will be jointly sponsored by MTN and Microsoft, and will be known as the MTN Microsoft Cycling Team, and as the MTN Cycling...

22 Nov 2006

Puma to race with Ducati

GERMANY: Puma's recent teaming up with motor cycle manufacturer Ducati will see the Ducati Corse racing teams in Puma footwear, starting 2007, as well as the creation and marketing of co-branded products in a licensing agreement with Ducati Motor Holding - both for three years. The partnership with...

20 Nov 2006

Leading the way fashionably

Audi was recently announced as the headline sponsor of South Africa's first annual autumn/winter fashion week, taking place in Johannesburg 13 - 17 February 2007. The event will run under the title Audi Joburg Fashion Week at Nelson Mandela Square, Sandton. According to Chayne Brand, marketing...

7 Nov 2006

Win-win for kids' hospital, Pick 'n Pay shoppers
Win-win for kids' hospital, Pick 'n Pay shoppers

click to enlargePick 'n Pay shoppers stand the chance of winning their grocery money back by donating R5 towards the Pick 'n Pay "R5 Win Back Your Grocery Money" promotion in stores around the Western Cape from 1 November to end of December 2006. The promotion will also be staged in the Brackenfell...

31 Oct 2006

Jingle bells...?
Jingle bells...?

click to enlargeFor the third festive season in a row, Anglo American has initiated Joburg's downtown Christmas tree project to celebrate the rejuvenation of the CBD. The project allows local artists to showcase their talents as various companies, both within the Anglo American group and others...

13 Oct 2006

Standard Chartered sending SA team to Greatest Race on Earth

International bank Standard Chartered South Africa recently announced its sponsorship of a South African women's team to compete in the third Standard Chartered Greatest Race on Earth 2006/7, a four-leg relay marathon contested over a period of five months in Nairobi, Singapore, Mumbai and Hong...

13 Oct 2006

Business workshop to benefit WMACA

Conference Speakers International and speakers Clive Simpkins, Helen Nicholson, Bev du Toit and Grant Driver are donating their services to a business workshop on Friday, 27 October 2006, in Midrand. The proceeds are going to Women and Men Against Child Abuse, which operates Kidz Clinics in...

9 Oct 2006

Biking for breast health

BMW is sponsoring the motorcycles that 13 women - from all walks of life and whose lives have been affected by breast cancer - will be riding from Cape Town to Johannesburg, 8 - 15 October 2006, to raise awareness for breast health. SMS words of encouragement to the riders to 36655; each SMS cost...

5 Oct 2006

Helping SA out by "fixing it"

OUTsurance is sponsoring's Let's Fix It, presented by Samm Marshall. The programme, aired every Tuesday evening 8pm - 9.30pm and repeated on Thursdays, reaches out to South Africans who are less fortunate and need a little help. OUTsurance head of marketing Hugo Schreuder says, "Our current...

5 Oct 2006

Go green and gold in aid of charity

The Vodacom-sponsored CANSA Shavathon - in support of the Boks at the Tri-Nations match at Loftus Stadium on Saturday, 26 August 2006, against New Zealand - will be an attempt to break the Guinness World Record. Supporters' hair will be sprayed green and gold in order to raise money for CANSA and...

22 Aug 2006

£1 million international sailing sponsorship
£1 million international sailing sponsorship

click to enlargeSABMiller's international premium brand Peroni Nastro Azzurro recently signed a contract with Nautor's Swan to become the exclusive sponsor of its Swan 45 Class fleet. The £1 million sponsorship will provide a global sponsorship platform from which a variety of sailing-related...

21 Aug 2006

Platinum sponsor for Charity Décor morning

Plascon has signed on once again as platinum sponsor for the second Charity Décor morning in aid of The Johannesburg Child Welfare Society, to be hosted by The Home Channel (DStv 55) and Edith Venter Promotions on 25 October 2006 at Summerplace, Hype Park, Johannesburg.

8 Aug 2006

Home makeover for meerkats
Home makeover for meerkats

click to enlargeLast week saw the opening of the Johannesburg Zoo's newly improved and refurbished meerkat enclosure, sponsored by Vodacom. Comments Andre Beyers, Vodacom's managing executive: advertising and brand management, "Meerkats are especially close to our hearts because of our own Mo the...

23 Jul 2006

High tea, high fashion

At this year's Sanlam SA Fashion Week, Five Roses will be involved at various levels. As the official tea and hospitality partner, the brand will be hosting the hospitality lounge and the high tea event with Leigh Toselli. Five Roses has also teamed up with three fashion designers - Vino, Palesa and...

20 Jul 2006

Sandton - the streetwalk of fashion

Maude Street in Sandton will be closed and converted into a high-fashion catwalk for the first time in order to show designer highlights of the Sanlam SA Fashion Week (SSAFW) on 30 July 2006. Peroni Nastro Azzurro, official beer of SSAFW, will present designers David Thale and Lunar, host the...

13 Jul 2006

Platinum sponsor for Rainbow Nation Bears Banquet announced
Platinum sponsor for Rainbow Nation Bears Banquet announced

click to enlargeFreshpak Rooibos will be a platinum sponsor for the annual Rainbow Nation Bears Banquet on 29 July 2006, which raises funds for the Red Cross War Memorial Children's Hospital. This year's "Rainbow Nation" theme entails handmade teddy bears from Guernsey, dressed in cultural garb to...

6 Jul 2006

Host a Cuppa for CANSA

Freshpak Rooibos, a headline sponsor for CANSA's annual Cuppa for CANSA drive which began in June and ends in August this year, has donated 75 000 tea bags to the initiative, which encourages the public to hold private or corporate "cuppa" tea parties. Each person who attends makes a monetary...

5 Jul 2006

Headline sponsor for wine show announced

Tops at Spar has been confirmed as the headline sponsor for the inaugural Jo'burg Wine Show, Gallagher Estate, 28 July to 30 July 2006. As the primary sponsor of the consumer wine event, Tops at Spar will also be involved in branding and marketing initiatives by the Jo'burg Wine Show, aimed at...

26 Jun 2006

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