Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Mobile phone operator MTN has signed the biggest sponsorship deal in African sport's history after clinching an agreement with the Confederation of African Football. The firm has signed a $12.5m deal with CAF to replace Nokia as the title sponsor of the next two African Nations Cup competitions - and becomes the first title sponsor of the African Champions League. Source: www.sportbusiness.com