The digital consumer data revolution - 3 Oct 2016By Leigh Andrews
Bianca Quinn-Diavastos adds that digital marketing can also drive customer acquisition for financial brands, especially as the move online offers them ways to improve efficiency and effectiveness that can prove sluggish in the offline world. She offers six ways to do so. Lastly, I investigate how businesses can use data to constantly innovate, as the recent data explosion means you now know more about your consumers' preferences than ever before. Exponential shares that the simple trick to getting it right is to focus on quality over quantity instead of being overwhelmed by the sheer volume of data available. PS: October is #SustainabilityMonth on Bizcommunity, so keep an eye out for our exclusive interviews and features on local businesses doing what they can to ensure a better future for all! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
As we're now a month closer to the end of 2016, it's more important than ever before to track what your customers say about you in the fast-moving online realm. Ismail Schuster writes about this 