As we're now a month closer to the end of 2016, it's more important than ever before to track what your customers say about you in the fast-moving online realm. Ismail Schuster writes about this democratisation of brand perception, highlighting the importance of providing good customer experience as the starting point in keeping sentiment positive across social platforms. Bianca Quinn-Diavastos adds that digital marketing can also drive customer acquisition for financial brands, especially as the move online offers them ways to improve efficiency and effectiveness that can prove sluggish in the offline world. She offers six ways to do so. Lastly, I investigate how businesses can use data to constantly innovate, as the recent data explosion means you now know more about your consumers' preferences than ever before. Exponential shares that the simple trick to getting it right is to focus on quality over quantity instead of being overwhelmed by the sheer volume of data available. PS: October is #SustainabilityMonth on Bizcommunity, so keep an eye out for our exclusive interviews and features on local businesses doing what they can to ensure a better future for all!
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