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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Henry Buell
Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014

Natasha McClymont
Five factors to consider in measuring ROI

Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?

By Natasha McClymont 31 Jul 2013

Monika D'Agostino
Dare to be counter-intuitive

Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.

By Monika D'Agostino 4 May 2013

Monika D'Agostino
Women in sales - are we equals?

Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".

By Monika D'Agostino 30 Apr 2013

Dr KF Lai
A mobile Africa: innovation is key

2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.

By Dr KF Lai 21 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

Airtel splashes K1.1m in SMS promotion
Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe 21 Aug 2012

Gregory Gondwe
Feud exposes Malawi's telecommunication gaps

A feud that has ensued between the Malawi Communication Regulatory Authority (MACRA) and Professor Mathews Chikaonda, chairperson of both Telekom Networks Malawi Limited (TNM) and Malawi Telecommunications Limited (MTL) has exposed glaring gaps in the telecommunication industry.

By Gregory Gondwe 13 Aug 2012

Jason Stewart
How to stimulate brand recommendations

Research organisations are constantly updating figures tallying how many branded messages are being pushed at consumers. In South Africa, we are currently being bombarded with around 900 branded messages per week. What is even more staggering is that only four of those messages break through the increasing advertising clutter to generate top-of-mind awareness.

By Jason Stewart 28 Jun 2012

TNM registers 35% subscribers growth
TNM registers 35% subscribers growth

Telekom Networks Malawi Limited (TNM), reportedly the first mobile phone service provider in Malawi, has announced in its 'results for the year ended 31 December 2011' report over the weekend, that it has registered a 35% growth in subscriber base.

By Gregory Gondwe 28 Mar 2012

TNM, EMS partnership provides BlackBerry service
TNM, EMS partnership provides BlackBerry service

Malawi's mobile phone service provider, Telekom Networks Malawi (TNM) has partnered with Emitac Mobile Solutions (EMS) to provide BlackBerry services to subscribers in Malawi.

By Gregory Gondwe 12 Dec 2011

TNM grows by 23% amidst economic hiccups
TNM grows by 23% amidst economic hiccups

One of Malawi's two mobile phone companies, Telekom Networks Malawi Limited (TNM), which is incorporated in Malawi as a licensed mobile telecommunications operator has announced a 23% growth which the company has attributed to various innovative product offerings and promotions.

By Gregory Gondwe 12 Sep 2011

Converting website traffic into sales
Converting website traffic into sales

You have implemented an SEO strategy and your website is now receiving quite a decent amount of traffic, that's a start! So how does this traffic help your business? This should give your website more exposure and increase your website rankings on search engines; however this does not mean that by receiving a lot of traffic / visitors that you are going to convert that traffic into potential leads / sales.

By Yoray Narainpersad, Issued by Fast Forward Marketing 20 Dec 2010

Zim retail and banking sectors lurch into crisis

Zimbabwe's retail and banking sectors lurched into an unprecedented crisis after banks struggled to deal with an implosion of zeros on the country's beleaguered currency, throwing the point of sale (POS) transaction system into a quandary.

By Dumisani Ndlela 7 Jul 2008

A first for Kenyan retail chain - 24-hour shopping

Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre.

By Carole Kimutai 15 Nov 2007

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