Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...
Louise Marsland 8 May 2018
A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?
Louise Marsland 2 May 2018
South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...
Ernst Wittmann 2 Nov 2017
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013