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SOUTH AFRICA

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Why character-driven animation is vital to the future of workplace education in South Africa

Thanks to accelerated technological change, no company can hope to survive if it doesn't properly equip its employees to deal with the challenges of the contemporary workplace. Workplace education is no longer a nice-to-have, it's a necessity...

By Glenn Gillis 28 Mar 2019

SOUTH AFRICA

#StartupStory: Sum of 21 addresses transformation, skills development
#StartupStory: Sum of 21 addresses transformation, skills development

A closer look at Sum of 21 Academy, a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry...

By Juanita Pienaar 20 Aug 2018

SOUTH AFRICA

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

SOUTH AFRICA

Emilar Gandhi, public policy manager for the SADC region for Facebook | Photo: Jessica Tennant
Facebook Africa, Digify Africa launch online safety programme for SA youth

Facebook Africa and Digify Africa have partnered to launch an online safety programme called Ilizwe Lam, Xhosa for my world...

By Jessica Tennant 25 Apr 2018

SOUTH AFRICA

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

SOUTH AFRICA

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

SOUTH AFRICA

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

SOUTH AFRICA

kasto ©
Out of sight, out of mind

Are there ways to break through content overload? Are there techniques for chunking what you've seen and heard in training, into manageable, usable pieces? Here are eight tips for getting more out of training or conference sessions...

By Tiffany Markman 7 Sep 2017

SOUTH AFRICA

A reimagined approach is needed to solve South Africa's social ills
A reimagined approach is needed to solve South Africa's social ills

South Africa's ability to solve issues will not only come from traditional platforms but rather from an integrated and united approach that is inclusive of different ways of thinking and solving challenges...

By Khangelani Dziba 24 Jul 2017

SOUTH AFRICA

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

SOUTH AFRICA

A Millennial fly on the wall
A Millennial fly on the wall

Data. A powerful tool when packaged well, but also potentially a means to put your audience to sleep. Being born with a fairly right-sided brain of creativity and wonder, I thought I would do myself a favour by getting out of my comfort zone and learn how to present data better...

By Warwick Skerritt 13 Jul 2017

SOUTH AFRICA

Boris Dzhingarov
What education is needed to become a marketer?

There are so many interesting changes that happen in the industry and in the markets. You need to be sure that you always look out for various options that are available to continue your education as a marketer...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

SOUTH AFRICA

(c) julief514 -
Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes...

By Samantha Bezuidenhout 3 Jul 2017

SOUTH AFRICA

The importance of webinars for lead generation
The importance of webinars for lead generation

Webinar marketing has become increasingly popular with many companies all over the world. Webinars can be very effective tools for strengthening bonds with existing customers, generating new leads and increasing conversions...

By Charles Mburugu 12 Dec 2016

SOUTH AFRICA

Tips for successful webinar marketing
Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

UNITED STATES

Top five webinar tools to manage your business
Top five webinar tools to manage your business

Digital marketing has been growing in a fast pace today and there are several new ways, platforms and networks available to get connected to your potential customers...

By Hicks Crawford 16 Mar 2016

SOUTH AFRICA

WPP Africa Academy: When the sum is greater than the whole
WPP Africa Academy: When the sum is greater than the whole

The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...

By Danette Breitenbach 12 Feb 2016

SOUTH AFRICA

Introducing the National Certificate in Advertising
Introducing the National Certificate in Advertising

A gateway to the advertising world for matrics, this brand new program offers an entry-level qualification with which to begin a career or pursue further studies in an industry-related field...

By Red & Yellow School, Issued by Red & Yellow 9 Oct 2015

SOUTH AFRICA

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive...

By Kat Scholtz 21 Apr 2015

SOUTH AFRICA

Richard Firth
Is SA ready to be a knowledge economy?

While government initiatives set to improve the country's science and technology output are laudable, the question must be asked: is SA ready to transition to a knowledge-based economy?

By Richard Firth 12 Mar 2015

SOUTH AFRICA

Sid Peimer
Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

By Sid Peimer 26 Feb 2015

SOUTH AFRICA

Greg Forbes
The benefits of job training for graduates

In a business environment calling for rapidly evolving, global and information-driven business practices and businesses, jobseekers and those currently employed need to become multi-skilled and constantly work at up-skilling themselves...

By Greg Forbes, Issued by LWBC 11 Feb 2015

SOUTH AFRICA

Douglas Kruger
Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015

SOUTH AFRICA

Never be nervous again
Never be nervous again

The fear of public speaking is the #1 fear of all fears. It ranks far above the fear of death, heights, sickness, jumping out of a plane or loneliness...

By James Hurford 24 Dec 2014

SOUTH AFRICA

What's the ideal level and type of visual aids to be used in a keynote presentation?
What's the ideal level and type of visual aids to be used in a keynote presentation?

The content of a speaker's presentation and its running order, which includes the use of visual aids, is of paramount importance to delivering a successful presentation...

By Jonathan Curran 17 Dec 2014

SOUTH AFRICA

Sid Peimer
The 10 reasons why strategy implementation fails

When it comes to strategic planning, the humorist Sam Levenson makes a keen observation: "Some people are so good at learning the tricks of the trade that they never get to learn the trade..."

By Sid Peimer 2 Dec 2014

SOUTH AFRICA

Val Bourdos Nichas
Leadership skills should remain fine-tuned

Educating management or leadership is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 27 Nov 2014

SOUTH AFRICA

Ivanna Granelli
Cloud computing brings agility to corporate learning environment

Cloud computing and mobile business solutions are clearing the way for companies to be more agile and efficient in the way that they use technology to support their training efforts...

By Ivanna Granelli 27 Nov 2014

SOUTH AFRICA

Douglas Kruger
Growing talent? Just add Myelin

In game-changing books like Malcolm Gladwell's Outliers, Geoff Colvin's Talent is Overrated, and Daniel Coyle's The Talent Code, the mechanics of talent are broken down to a few simple things. (Video)...

By Douglas Kruger 27 Nov 2014

SOUTH AFRICA

Deirdre Elphick-Moore
Building accountability

I think Coca Cola's 2020 Vision sums up nicely what accountability is all about: "If it is to be, it's up to me". In the words of Ghandi, "be the change you want to see in the world"...

By Deirdre Elphick-Moore 26 Nov 2014

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