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GLOBAL

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

SOUTH AFRICA

Kevin Kruger has joined BMi Research as its new chief executive officer.
#Newsmaker: Kevin Kruger joins BMi Research as chief executive officer

Kevin Kruger joined BMi Research, last month, as its new chief executive officer and took over from Gareth Pearson who led the organisation for the last 19 years...

By Jessica Tennant 23 Jul 2019

SOUTH AFRICA

Spark Media, CEO, Gill Randall. Image supplied.
#Roots2019: Local is lekker

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

By Danette Breitenbach 13 Jun 2019

SOUTH AFRICA

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

SOUTH AFRICA

Build a culture of curiosity to retain clients
Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 25 Mar 2019

SOUTH AFRICA

Influencer marketing in South Africa - By the numbers
Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

SOUTH AFRICA

Why these rolling blackouts are an opportunity for brands
Why these rolling blackouts are an opportunity for brands

South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

By Sarah Gooding 26 Feb 2019

SOUTH AFRICA

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

SOUTH AFRICA

Screengrab from .
Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

By Rachel Thompson 1 Feb 2019

SOUTH AFRICA

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

SOUTH AFRICA

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

SOUTH AFRICA

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

SOUTH AFRICA

A South African's guide to moving to and making it in Malta: The Brexodus Effect
A South African's guide to moving to and making it in Malta: The Brexodus Effect

Although newsrooms are reporting at the sharp end of the wedge this month regarding Theresa May's epoch-making battles, other intriguing angles are developing at the story's ever-widening circumference. Amongst them, applications for Maltese citizenship filed by British nationals have almost doubled in number since the 2016 Brexit vote...

By Marcus ‘The Maltese Falcon’ Brewster 23 Nov 2018

SOUTH AFRICA

South Africa's new generation of dads are cool, committed and in charge
South Africa's new generation of dads are cool, committed and in charge

Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

SOUTH AFRICA

Attention spans - the evolution of a goldfish
Attention spans - the evolution of a goldfish

Attention spans are not shrinking, rather they are evolving to be more selective, according to new research...

By Sean Sullivan 15 Nov 2018

SOUTH AFRICA

The attention economy
The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 13 Nov 2018

SOUTH AFRICA

Reading delivers the proven best advertising ROI
Reading delivers the proven best advertising ROI

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

By Peter Langschmidt 5 Nov 2018

SOUTH AFRICA

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

SOUTH AFRICA

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South Africa

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

By Juanita Pienaar 29 Oct 2018

SOUTH AFRICA

#TopBrands2018: Celebrating iconic brands
#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

SOUTH AFRICA

#SML18: How SA brands are approaching social media
#SML18: How SA brands are approaching social media

The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...

By Juanita Pienaar 24 Oct 2018

SOUTH AFRICA

#Newsmaker: "Measure, review, react" - Marilyn Nel
#Newsmaker: "Measure, review, react" - Marilyn Nel

Marilyn Nel joined BMi Research earlier this year as new research manager to lead the B2B market research department, responsible for building client relationships, guiding clients through research projects and overseeing the research process on all projects...

By Jessica Tennant 16 Oct 2018

SOUTH AFRICA

Overall winner of the 2018 Ask Afrika Orange Index is Woolworths Food. Image supplied.
2018 Ask Afrika Orange Index: Be human

The 17th Annual Orange Index Customer Service Awards saw Woolies Food take the top spot with Burger King and Woolies (Clothing) second and third were respectively...

By Danette Breitenbach 10 Oct 2018

MALTA

A South African's guide to moving to and making it in Malta: People who need people
A South African's guide to moving to and making it in Malta: People who need people

One of the advantages of living on the other side of the equator to South Africa is that it gives you a different perspective - on everything! From a Maltese standpoint, Marcus Brewster was led to look at a recent report about population density through the other end of the telescope...

By Marcus ‘The Maltese Falcon’ Brewster 5 Oct 2018

SOUTH AFRICA

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

AFRICA

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

SOUTH AFRICA

Sarina de Beer, managing director of Ask Afrika. Image credit: .
Ask Afrika Icon Brands research: Fomo or doing good?

In a world where everyone wants to be a disruptor, ask yourself why are you 'disrupting'? Is it just Fomo or are you busy with something that is better for the world?...

By Danette Breitenbach 27 Aug 2018

SOUTH AFRICA

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

SOUTH AFRICA

Competitor research practices for developing your app
Competitor research practices for developing your app

Research is the transformative process of bringing your app idea closer to the final and best shape. Thus, building strong competitor research skills can be considered unfair advantages in the app market...

By Rilind Elezaj 27 Jul 2018

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