Though focused on the pharmaceutical industry, the study may have broader reaching appeal to e-marketers in other industries. 4 Aug 2008
The Tour de France ended this past weekend, and if you watched any of it on TV, you were overwhelmed with ads for high-end bicycle brands like Colnago and Pinarello... 30 Jul 2008
A recently released study looks at who reads their news in the newspaper - and why habits we acquired when younger, tend to stay with us. 29 Jul 2008
This report relates to the current situation in the UK, where, just as in SA, fuel and other costs have risen, as have interest rates. The result is that companies, including airlines, have closed. 29 Jul 2008
Never before has the voice of the customer been so loud. And never before have companies been so keen to not only pay close attention to the wants, likes, experiences, preferences, opinions, suggestions and complaints of customers, but to carefully analyse and act upon the information in a systematic fashion. 25 Jul 2008
The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area now don't have to travel for ages for a good dose of retail therapy, says John Bowles, Joint Managing Director of the Newspaper Advertising Bureau (NAB). 24 Jul 2008
Recently the EEC posted the results from a survey asking, "What is the primary metric by which you measure the success of your subject line A/B tests?" 24 Jul 2008
A recent report from US company, Integrated Media Measurement, Inc. (IMMI), based on data from 3,000 panellists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive. 23 Jul 2008
Tuesday, Wednesday, Thursday? When is the right time to send an email? That may be the right question, but is the answer what you are really looking for? This is probably the most widely asked question that email marketers will face. 22 Jul 2008
Results of the latest MasterCard Worldwide Index of Consumer Confidence for the second half of 2008 show that South African consumers remain stubbornly optimistic, despite a significant decrease over the last six months. The survey shows that Johannesburg consumers are more optimistic than those in Durban and Cape Town. 18 Jul 2008
A new study and analysis by Royal Mail, with the Association of Publishing Agencies (APA) and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. 9 Jul 2008
Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global unit has released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. 9 Jul 2008
A recent study by the Research & Insights department of AKQA, a US company, in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. 8 Jul 2008
A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008
Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008
A recent report released in the United States reveals that half of that country's low-income consumers are having trouble buying groceries. 30 Jun 2008
SAB anticipates customer requirements through behavioural scorecards designed to help the brewer really understand its customers. 27 Jun 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012. 26 Jun 2008
A new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behaviour of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Hence... 25 Jun 2008
The email messages you send out will be much better received if they arrive at a time when the recipient is more likely to be in the right frame of mind to read them. If they arrive at any other time - particularly if they arrive along with a raft of other messages - there is a good chance they will end up being deleted ... unwanted and unread. 23 Jun 2008
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