A study of the habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 23 Jun 2008
How do we interact with search pages and the impact on brand relationships? Let's look at why we search in the first place. 20 Jun 2008
The audience for video games is zealous but fickle, and because of that, game studios have a unique challenge in attracting and retaining customers. While the tools they use are similar to those of other industries, studios have learned to be creative in the marketing tactics that support the effort. 20 Jun 2008
Recent findings released by Ipsos MediaCT from motion shows that the percentage of video consumed on a TV among video downloaders and streamers in the United States declined from 75% in February 2007 to 70% in February 2008. A significant drop in overall ‘share of screen time' was seen with the growing contingent of digital video users, says the report. 18 Jun 2008
Research in the United States indicates that while American teens spend a lot of time online, their whole life does not revolve around the Internet... it seems they prefer the real experience to the online one. 18 Jun 2008
Survey finds that people in the US may cut back on going out to dinner, but many will not cut back when it comes to buying the latest/smallest/funkiest cell phone. And that's good news for advertisers. 13 Jun 2008
While Father's Day is never quite the blessing to retailers that Mother's Day is - with consumers spending about US$9.6bn on Dad versus US$15.8 billion on Mom - stores are being extra clever this year in their attempts to woo gift buyers. 13 Jun 2008
A recent Symantec study, the Norton Online Living Report, fielded by Harris Interactive, reports how kids and adults are spending their time online, do they talk to strangers, treat online friends different than offline friends, look for a date, pay a bill, play a game, or compare to the rest of the world? 12 Jun 2008
The usage of picture/video phones is growing among all age groups in the United States, according to research carried out by BIGresearch, a US-based consumer intelligence firm. 11 Jun 2008
I recently attended my college reunion and had the experience of reconnecting with 50 or more people with whom I haven't spoken in a decade. 9 Jun 2008
Mitsubishi's Triton double cab diesel put in a stellar performance in the most recent Synovate Competitive Customer Satisfaction PP100 Report to emerge as the most trouble-free vehicle in its category. 6 Jun 2008
Like any relationship, the relationship you have with your email subscribers needs constant attention; without care, it will whither and die. 3 Jun 2008
56% of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 51 countries. South Africa saw a big fall in its Consumer Confidence Index in the last 6 months with a 14% drop. 2 Jun 2008
Infinita releases new research report on mobile marketing and advertising. 30 May 2008
Engagement is a story, not a metric. 26 May 2008
Online advertising has been evolving ever since the masses discovered the Internet, and the current models for delivery and revenue won't remain in place forever. According to Dana Gardner and his panel of experts, online advertising in the future won't look like advertising at all. 23 May 2008
Modern consumers are online, on-air, and on the go. This was one of the dominant focuses at the recent 42nd World Congress of the International Advertising Association. So how should advertisers reach them? 22 May 2008
A recent survey finds that the majority of shoppers from around the world are expecting technology to make their shopping a great deal easier in the future - and that future, they reckon, is just around the corner. 22 May 2008
The latest Global Entrepreneurship Monitor (GEM) study, conducted by the UCT Centre for Innovation and Entrepreneurship (CIE) based at the UCT Graduate School of Business, has found that more South African youth are developing the confidence and potential to become entrepreneurship superstars. 21 May 2008
According to a new analysis from Scarborough Research, six% of all consumers are classified as Digital Savvy nationally, but Austin (TX) adults are almost twice as likely as the national average to be in this leading edge consumer segment. 21 May 2008
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