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Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

WPP to move advertising agency Grey into Ogilvy Group

Source: © BBC The BBC is the most trusted international news provider amongst all audiences as well as the UK’s most recognised cultural export internationally

BBC the UK's most trusted news provider internationally

13 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

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