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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

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Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Image supplied.

2019 AME Report released

23 May 2019

New Wan-Ifra report tackling disinformation around the world

New Wan-Ifra report tackling disinformation around the world

15 May 2019

The most valuable global retail brands for 2019

The most valuable global retail brands for 2019

14 May 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

Consumers will abandon brands that don't provide a flawless customer experience

Consumers will abandon brands that don't provide a flawless customer experience

18 Jul 2017

From start-ups to Apple: Why everyone needs market research

From start-ups to Apple: Why everyone needs market research

Rob Granader, via Ashlan Bonnell 2 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Americans eye ways to skirt online snooping: survey

Americans eye ways to skirt online snooping: survey

20 Mar 2015

Latest emerging trends in market research

Latest emerging trends in market research

Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Best customer service: The world's top 10 countries

Best customer service: The world's top 10 countries

Alex Hillsberg 10 Sep 2014

CMO Council: Chief marketer confidence at all-time high

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

Tablets to overtake PCs by 2015: survey

Tablets to overtake PCs by 2015: survey

8 Jul 2014

Second annual global customer service survey: The findings

Second annual global customer service survey: The findings

10 Jun 2014

Four projected market research trends

Four projected market research trends

Ashlan Bonnell 30 May 2014

How market research serves the unique needs of industry investors

How market research serves the unique needs of industry investors

Lance Breastgoff 28 May 2014

Emerging markets enter Top 30 global media owners

Emerging markets enter Top 30 global media owners

12 May 2014

Top 10 FAQs to ask when purchasing market research

Top 10 FAQs to ask when purchasing market research

Ashlan Bonnell 12 May 2014

Top tech company acquisitions compared: Microsoft, Google, Facebook, Apple and other business giants

Top tech company acquisitions compared: Microsoft, Google, Facebook, Apple and other business giants

Submitted by David Adelman and Alex Hillsberg 8 May 2014

Fact-checking journalism gains momentum

Fact-checking journalism gains momentum

14 Apr 2014

Research can give you the seed of an idea… that can then grow and become a major success.

How to define market research success

Ashlan Bonnell 28 Mar 2014

Digital ventures boost ailing news media, study shows

Digital ventures boost ailing news media, study shows

27 Mar 2014

60% of Millennials willing to share personal info with brands

60% of Millennials willing to share personal info with brands

10 Mar 2014