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    Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)
    Warc: News media struggles as brands favour softer content

    16 Apr 2025

    The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness (Image supplied)
    Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

    25 Mar 2025

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