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    Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast
    Warc study shows growth this year but still downgrade of almost one percentage point

    28 Mar 2025

    Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025
    The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

    19 Feb 2025

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