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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

3 days

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

More news

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Emerging markets pay dearly for broadband

Published by Ovum, part of the Datamonitor group 20 Sep 2010

Top 10 UK ad networks

Top 10 UK ad networks

14 Sep 2010

European ice cream market stays cool despite a cold economy

European ice cream market stays cool despite a cold economy

Source: Mintel Global Market Navigator 13 Sep 2010

Market for 'no frills' mobile operators to increase over next five years, finds Ovum

Market for 'no frills' mobile operators to increase over next five years, finds Ovum

Published by Ovum 13 Sep 2010

Global insurers in a quandary

Global insurers in a quandary

13 Sep 2010

PwC annual results 2010 reflect strong growth in sustainability practice

PwC annual results 2010 reflect strong growth in sustainability practice

9 Sep 2010

Google giveth, Google taketh away

Google giveth, Google taketh away

Adam Bunn 9 Sep 2010

Essential items top consumer shopping lists but economic worries top woes

Essential items top consumer shopping lists but economic worries top woes

Source: Mintel Oxygen Reports 7 Sep 2010

CMO teams up with Planet Oi'

CMO teams up with Planet Oi'

6 Sep 2010

Sports betting searches rise

Sports betting searches rise

6 Sep 2010

Developments in pension fund financing

Developments in pension fund financing

3 Sep 2010

Digital divide between Wales and UK continues to narrow

Digital divide between Wales and UK continues to narrow

2 Sep 2010

It's text before marriage in Europe

It's text before marriage in Europe

31 Aug 2010

Widening of North-South divide - a myth

Widening of North-South divide - a myth

Published by Datamonitor 30 Aug 2010

Slow growth hits UK housing market

Slow growth hits UK housing market

30 Aug 2010

UK consumers happy to endorse the cult of celebrity

Published by Datamonitor 26 Aug 2010

Dining out despite economic pressures

Published by Datamonitor 26 Aug 2010

The time consumers spend using media and communications

The time consumers spend using media and communications

24 Aug 2010

Café culture outpacing boozy Britain

Café culture outpacing boozy Britain

24 Aug 2010

Surge in traffic to Indian business, finance sites

Surge in traffic to Indian business, finance sites

23 Aug 2010

Back-to-school bargains: uniform prices lower than ever

Back-to-school bargains: uniform prices lower than ever

Published by Verdict, part of the Datamonitor grou 17 Aug 2010

August update - Emerging trends which could soon be hitting shelves in the UK

16 Aug 2010

Sustained business recovery on the cards as companies look to re-start investment

Sustained business recovery on the cards as companies look to re-start investment

3 Aug 2010

Customer intelligence key to maximising bank profits

Published by Ovum, Datamonitor group 2 Aug 2010

Brits buy beds

Published by Verdict, part of Datamonitor 2 Aug 2010

Consumer confidence in the UK drops again

Consumer confidence in the UK drops again

2 Aug 2010

Mobile internet shopping growing

Mobile internet shopping growing

30 Jul 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

UK car washes clean up despite recession

29 Jul 2010

Bundled packages wrap up communications market

Bundled packages wrap up communications market

28 Jul 2010