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Is grassroots marketing still effective?

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

By Ron Stefanski 3 days ago


Simoné Bosman, founder and creative, Osu & Kumalo.
#WomensMonth: Simoné Bosman; create impact, become visible

As part of our Women's Month content feature and in the build-up to our panel discussion with some of this year's Gerety Awards all-female South African executive jury members, taking place in September, Jessica Tennant, senior editor: Marketing & Media at Bizcommunity interviews Simoné Bosman, founder and creative at Osu & Kumalo...

By Jessica Tennant 3 Aug 2020


Ad Stars 2020 finalists announced
Ad Stars 2020 finalists announced

Ad Stars has announced its 2020 shortlist...

3 Aug 2020


Photo by Karolina Grabowska from .
Trusted media yields better results for advertisers during Covid-19 [report]

New data from Moat shows that advertising campaigns viewed within a trusted editorial environment yielded significantly better results for attention and viewability than the industry standard...

30 Jul 2020


How to capitalise on the digital retail takeover

How has Covid-19 accelerated digital shopping and what does this mean for your business?

By Tyrone Van Heerden 30 Jul 2020


Tesco's Nick Ashley, head of media and campaign planning.
Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

The 13 strong client- and agency-side senior industry executives, will award the best case studies showcasing how collaborations with third parties that have helped meet business goals...

30 Jul 2020


David Sable, senior advisor, WPP and former Global CEO of Y&R.
New Bowery Awards for independent creatives announces its executive jury

New York Festivals' Bowery Awards, a new competition celebrating independent creatives in the commercial landscape, has announced its 2020 executive jury...

29 Jul 2020

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