Technical consumer goods market with positive annual balance
The German Technical Consumer Goods market experienced a successful year 2012. In the fourth quarter, sales volume grew by 2.8% to €15.1bn. In particular, the markets for Photo and Small Domestic Appliances (SDA) were able to gain some weight. Throughout the whole year, the Telecommunication (Telco) sector experienced by far the highest growth rates. In Germany, around €51.6bn was spent on Technical Consumer Goods in 2012, which corresponds to a plus of 2.8%. Among all markets observed in GfK TEMAX® Germany, only Office Equipment and Consumer Electronic sector showed a declining trend. Download the full report
Source: GfK
The GfK Association was established in 1934 as a non-profit organization for the promotion of market research. Its membership consists of approximately 600 companies and individuals. The purpose of the Association is to develop innovative research methods in close cooperation with academic institutions, to promote the training and further education of market researchers, to observe the structures and developments in society, the economy and politics that play a key role in private consumption, and to research their effects on consumers. Survey results are made available to the membership. The GfK Association is a shareholder in GfK SE.
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