FIPP Research Awards shortlist

The shortlist:

1. Ad Buzz for brands advertised in magazines, Feminagroup, Indonesia;
2. Brand Impact Panel, BBC Magazines, UK;
3. Buyers Action Measure, Pacific Magazines, Australia;
4. Custometer, Custo (customer publishers association), Belgium;
5. Inputs for Media Mix Modeling, MPA, USA;
6. Magazine Ad Effectiveness and its Perception, Czech Publishers Association, Czech Republic;
7. Measuring ROI for Magazine Ads, Sanoma Magazines, Finland;
8. Mediabrain, Sanoma Uitgevers, The Netherlands;
9. Psychology of Evolving Media and Technology, University of Helsinki, Finland;
10. Russian Trendformers, Hachette Filipacchi Shkulev, Russia.

To book your place at either the Research Forum and the Awards dinner or to get full details of the programme go to www.fippresearchforum.com.

Please also note that the discounted bedroom rate at the Hotel California expires on 23 March, so make sure you book in good time.