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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
FIPP Research Awards shortlist
PARIS, FRANCE: The shortlist for the FIPP Research Awards has been announced. The awards will take place after day one of the Research Forum on 14 April 2011, at a special dinner at the Hotel California in Paris and will celebrate the best research that promotes the use of magazines as an advertising medium, anywhere in the world.
The shortlist:
1. Ad Buzz for brands advertised in magazines, Feminagroup, Indonesia;
2. Brand Impact Panel, BBC Magazines, UK;
3. Buyers Action Measure, Pacific Magazines, Australia;
4. Custometer, Custo (customer publishers association), Belgium;
5. Inputs for Media Mix Modeling, MPA, USA;
6. Magazine Ad Effectiveness and its Perception, Czech Publishers Association, Czech Republic;
7. Measuring ROI for Magazine Ads, Sanoma Magazines, Finland;
8. Mediabrain, Sanoma Uitgevers, The Netherlands;
9. Psychology of Evolving Media and Technology, University of Helsinki, Finland;
10. Russian Trendformers, Hachette Filipacchi Shkulev, Russia.
To book your place at either the Research Forum and the Awards dinner or to get full details of the programme go to www.fippresearchforum.com.
Please also note that the discounted bedroom rate at the Hotel California expires on 23 March, so make sure you book in good time.
