This year the App and Online Games & Social TV juries have been joined by Disney Online's Julie Adair, France Televisons' Bruno Patino, MTV Networks' Philip Bourchier O'Ferrall, Nokia's Gerard Gecht and Samsung's Daniel Sanders.
A total of 157 projects and videos were submitted this year from 29 countries across four new categories representing the latest trends in audience engagement. The 18 chosen finalists are drawn from 11 countries, the biggest contingent coming from the USA, followed by the UK, Canada, Malaysia, Australia, France, Germany, Italy, Venezuela, Singapore and South Korea.
The selected finalists of the 2011 categories are:
Interactive & cross media digital entertainment formats" sponsored by FremantleMedia and RTL Group
Online and social games
Rich media tablet and social TV apps
Smartphone app for youth engagement" sponsored by The National Film Board of Canada:
All the finalists will pitch their projects to a panel of executives from the global TV and media industry at MIPTV during live pitch sessions. The winners in each category will be announced on Wednesday 6 April, during an award ceremony in Cannes.
The Content 360 finalists on the MIPTV site.
For more information on Content 360, go to www.connected-creativity.com
For more information on MIPTV, go to www.miptv.com.