RECMA publishes 2010 digital agency rankings
This report (+310 pages) includes twelve rankings and eight panoramas and ranks the largest 350 digital agencies operating in major countries or one country, with each agency being described with its services and profile (350 summaries). In all, the report ranks 150 digital agencies in the USA; 109 in the UK; 95 in France; 66 in Germany; 60 in Canada; 60 in Italy and 60 in Spain.
It ranks 79 agencies reporting to advertising groups, 93 agencies reporting to media agency branches, 52 specialists reporting to holdings and 132 independents. It also includes 16 detailed focuses on the major global digital players from AKQA to Wunderman and a directory of 1034 digital professionals.
The study
The six marketing & communication services groups employ close to 55 000 digital staff worldwide and this study takes into account the worldwide staff reporting to media agency branches in 35 countries; and for the advertising groups and specialist agencies staff in seven major countries (USA, Canada, UK, Germany, France, Italy and Spain) only. The independent digital agencies studied employ close to 26 200 digital staff worldwide.
The study will integrate three more markets of APAC (Australia, India and China) by the end of 2010.
The leader
Among the six groups, the leader is WPP with 32% of the total digital resources, followed by Publicis with 23%, which is in turn followed by Omnicom and Interpublic, with 16% and 15% respectively. Finally Aegis and Havas' digital resources account for about 7% (each) of the total figure.
A 15-page extract is available online to all RECMA registered members
(free) on www.recma.com.
