Cannes 2016 could top 2015 highlights

7 Dec 2015

Launched in 1954, Cannes Lions has met its goal - to provide everything needed to successfully campaign for creativity including the connections, the education, the benchmark and the inspiration. Cannes Lions 2015 was a creative celebration, reaching new heights, when it came to content.

Experts in the field, including thought leaders, visionaries, leaders, celebrities, artists, innovators and inventors, gave hundreds of talks. New and innovative formats allowed content to be delivered across more platforms. The world's best creative thinkers and inspired doers came together from across the globe to interact, teach, learn and network.

"Cannes Lions 2015 was one of the best festivals, where a creative melting pot of brands, technology, media companies, agencies and individuals in the industry came together in the Palais des Festivals. It only gets better from here, which is why it's imperative that South Africans show what our country can bring to the table in 2016," says Tshireletso Yvonne Diogo, marketing manager & account executive: Media Sales Cinemark.

This year saw Adidas, Amazon, Audi, CNN, Dell, Goole, Heineken, Johnson &Johnson, Lego, LinkedIn, M&C Saatchi, Microsoft, Paypal, YouTube and many others attend. Individuals such as James Murdoch, Jamie Oliver and Susan Credle also shared their insight and expertise. As the leading edge of tech, date and ideas, Cannes Lions is where the industry's future is shaped. It is the only place where you will witness Martin Sorrell interview Al Gore before Monica Lewinsky makes a speech about cyber bullying and Natalie Imbruglia breaks into Torn.

Cannes Lions 2016 takes place 18-25 June in Cannes, France. For more information, go to www.canneslions.com.