Jumia Egypt launches 'shop-in-shop'

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• Ventures Africa: Jumia Egypt Launches Online Shop For Retailers... According to the report, the "'shop-in-shop' is set to boost retail businesses via access to the e-retailer's nationwide shipping fleet, storage facilities, customer service platforms and offer buyers flexible payment methods." Mattia Perroni, CEO of Jumia Egypt, explains that from the comfort of their office, brands can create and manage their e-shop on Jumia and will be given access to over 1 million Egyptians every month.

  In addition to the brand's existing website, Jumia Egypt's 'shop-in-shop' will also "add a range of branded, stand-alone boutiques for retailers who want to build their online store in partnership with the e-retailer."