Internet penetration a major opportunity for Egypt's marketeers

So salespeople are understandably worried over the prospect of a global slowdown seeping into Egypt. This, however, did not deter Nielson from opening the Consumer 360 conference, a two-day networking and educational forum for local marketeers, in the spacious Four Seasons Nile Plaza this week.

“We are all anticipating recession,” said one salesman following Genius Works Chief Executive Peter Fisk's keynote speech. “What do we tell our CEOs?”

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