The Think Tank, which has been launched in partnership with J Walter Thompson, has been designed to help senior marketers better understand creativity in brand communications and ensure client strategies are effective in today's constantly changing business environment. Commenting on the programme, Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, says, "Think Tank aims to help brand owners unlock the hidden potential of their brand and develop pioneering solutions through innovative creative ideas."
Elena Sukacheva, MD at The Economist Group has been confirmed as the Think Tank Moderator. The programme takes place on 9 September and has a maximum of 20 spaces available. Andrea Hayes, Festival Director, Spikes Asia, commented, "This bespoke programme has proved incredibly successful with senior marketers in MEA and we're excited to be extending our partnership with J Walter Thompson to bring it to Asia for the first time."
For more information, go to www.spikes.asia.
