Spikes Asia's judges to review 4,351 entries
Festival Chairman, Terry Savage, said "This shows the importance the tools used for telling stories hold in creativity. Two areas that have seen a decline this year are the Print and Outdoor categories.
"We also saw this on a global level at Cannes Lions earlier this year. It may be that the well-documented challenges of these media are behind the decrease but, as with Cannes Lions, it is perhaps too early to draw any hasty conclusions from this data."
The Innovation jury have already been at work and voted on a shortlist ahead of the Festival. Forty-seven entries were received and from these, 11 have been shortlisted from Japan, China, New Zealand, Australia, Singapore, South Korea and Indonesia.
Judging of the Innovation shortlist takes place live in Singapore, when entrants will present their ideas to the jury and compete for the chance to take home a coveted Spikes Asia trophy. Delegates at Spikes Asia will have the unique opportunity to sit in on and watch the presentations.
All of the jurors will meet in Singapore to judge the entries and decide on which have proved groundbreaking and innovative enough to take home a trophy. As the juries make their decisions, the shortlisted work will be available to view through digital and physical exhibitions throughout the Festival.
The Awards Ceremony will take place on 11 September at the Ritz Carlton Ballroom. For more information, go to www.spikes.asia.