Toby Jenner, CEO of MediaCom, said of the win: "We're delighted that MediaCom and MediaCompete have been successful against such strong competition; it shows just how far we've come over the last two years and half years."
A spokesperson for Westpac added, "The Westpac Group thanked outgoing agency OMD for its hard work and valuable contribution, and acknowledged its dedication to delivering communication outcomes through strong relationships and a passionate team."
The new agreement does not extend to online search, which is handled by each brand within the Westpac Group individually.
Transition arrangements began on Monday, 10 October 2011, with the new three-year agreement with Mediacom officially commencing from 1 December 2011.
