"The digital media industry in Canada is evolving in extraordinary ways, largely driven by today's multi-platform consumer engaging with content across a variety of media," said Bryan Segal, vice president, comScore Canada. "2012 is poised to be a defining year for digital as consumers grow their engagement with social, video, mobile and other emerging media. As Canadian businesses shift more of their ad dollars and investments online, it is more important than ever to understand the key trends being seen across platforms to devise effective marketing strategies and deliver digital ROI."
Key insights from the 2012 Canada Digital Future in Focus include:
Join Mike Wall, director, comScore Canada, on Wednesday 21 March at 2pm ET (8pm South Africa), as he shares key insights from the 2012 Canada Digital Future in Focus report and discusses what these trends mean for marketers in 2012.
For more information and to register, go to http://www.comscore.com/2012_Canada_Future_in_Focus_Webinar_Registration.
Download a copy of the Canada Digital Future in Focus report.
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