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    Twitter is a key source for 'mobile' news

    WASHINGTON, USA: Twitter is finding a niche among younger US adults who monitor the messaging service for news, a survey released on Monday, 4 November, showed.
    Twitter used as news information source. Image: Stuart Miles
    Twitter used as news information source. Image: Stuart Miles Free Digital Photos

    The Pew Research Centre's report said 16% of American adults use Twitter and much of what gets passed on between them is breaking news.

    About 52% of Twitter users say they use it for news. That means some eight percent of US adults are Twitter news consumers, the survey found.

    While Americans use other social networks such as Facebook to follow news, Twitter news consumers stand out as younger, more mobile and more educated, the Pew report said.

    Among the Twitter news consumers, 85% said they get news at least sometimes on mobile devices.

    That outpaces Facebook news consumers by 20 percentage points.

    Pew also found that 45% of Twitter news consumers are aged between 18 and 29, more than twice the percentage among the population overall and well above the 34% of Facebook news consumers in that age group.

    Twitter news consumers also tend to be more educated than the general population and than Facebook news consumers, Pew said that about 40% have at least a bachelor's degree, compared with 29% of the total population and 30% of Facebook's news consumers.

    A separate analysis of Twitter news sharing shows many of the conversations focus on breaking news and that sentiments can shift
    quickly. For example, in the two weeks after the March Supreme Court hearings on same-sex marriage, Twitter sentiment was opposed to the idea of legalising same-sex marriage by 55% to 32%.

    A month later, Twitter sentiment had reversed and favoured same-sex marriage by 43% to 26%.

    Pew said that while sentiment on Twitter can sometimes match that of the general population, it is not a reliable indicator of public opinion. It noted that Republican candidate Ron Paul easily won the "Twitter primary" in the 2012 presidential race with 55% of positive remarks, but he failed to gain traction in real primaries.

    Source: AFP via I-Net Bridge

    Source: I-Net Bridge

    For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

    We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.

    Go to: http://www.inet.co.za
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