Project your imagination

Therefore, for a brand that is largely the product of the imagination, it is wholly appropriate that its 2010/2011 global campaign is dubbed Infuse your imagination, in reference to the ten herb and fruit infusions that create the gin's distinctive taste.

In June 2011, Bombay Sapphire offered members of the public the chance to experience an evening of inspiration. Embarking on a luxury yacht in central London, guests were taken down the Thames to the iconic Battersea Power station where they could enjoy an enormous 3D projection, mapped onto the famous landmark.

And the winner is...

Launched as a competition in December, fans around the world were asked by Bombay Sapphire to use their imagination and create a concept to inspire the projection. Facebook fans selected their favourite - from a global shortlist featuring entries from the UK to Australia. The winner, Erjola Veliaj from Albania was chosen by Facebook followers.

Erjola's winning concept, based on the famous Rubik's Cube, saw Battersea Power Station transform in a rainbow of changing colours and squared of the famous puzzle.

4D projection mapping technology was used to create the 80s-themed content onto the building, which treated viewers to a glimpse of the inside of a restored power station, complete with huge pistons and electrical sparks.

The finished projection was more than 100m tall and visible across London.

Results

Footage of the event went viral in 111 countries.

The experience was trending on social media within 30 minutes.

Why is this on Cream? Projection mapping is gaining popularity as a way of delivering high impact OOH. The available technology now allows for some impressive, and immersive projection experiences.