M&M Global Awards winners
LONDON, UK: The winners of the 2012 M&M Global Awards was announced late last week at a ceremony held at Grosvenor House Hotel in London. The Awards recognise and celebrate leading multi-market advertising campaigns, innovative and effective work and co-ordination of multi-local advertising strategies.
This year the awards broke all records by receiving over 340 awards entries, which is a 36% increase on last year. With over 800 guests on the night and the record-breaking entries, 2012 has been the biggest one to date.
Winners
The complete list of the M&M winners:
- The Media Excellence Award - Samsung
- The International Marketer of the Year Award - Keith Weed, Unilever
- Best Communications Strategy - MediaCom - NERF Blaster Office War
- Best Engagement Strategy - MediaCom - Ariel Fashion Shoot
- Best Use of Digital - Carat Global Management - ASOS Urban Tour
- The Effectiveness Award - OMD - Persil Abaya Mission Innovation Effect
- Best CSR Campaign - OMD - Sony FutureScapes CSR
- Best Targeted Campaign - OMD - SONY PSE Targeted
- Best Local Execution of a Global Brand - OMD - Russian Social Sensation: Persil Brilliance
- Best Luxury Marketing Campaign - Havas - Lady Million Blogger
- Best Nation & Destination Marketing Campaign
- Carat Global Management - Tourism Ireland - Titanic Stories
- Best International Launch Campaign - OMD - Sony Pictures - Smurfs
- Best Campaign Reaching Business and Political Decision Makers - UM - Statoil Energy Realities
- Best Contribution to a Campaign by a Media Owner - Yahoo! - The Dictator
- Best Use of Content - MediaCom - Deutsche Telekom "Mariah Carey Christmas Surprise"
- Campaign of the Year - MediaCom - NERF Blaster Office War
- Agency Network of the Year - OMD
For more, go to www.awards.mandmglobal.com.
