LIA 2015 announces the NEW shortlist

The NEW was redefined for 2015 and several categories were added to the medium. The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

John Merrifield (Chief Creative Officer of Google Asia-Pacific) was the 2015 Jury President. His jury consisted of Tom Gilmartin, Aden Hepburn, Kelle Jacob, Emad Tahtouh, Cyrus Vantoch-Wood and Faris Yakob.

The NEW Shortlist:

• Leo Burnett Argentina, Buenos Aires - Samsung Corporate, "Safety-Truck" - The NEW, Brand Experience

Brazil

• Ogilvy Brasil, São Paulo - Soccer Team "Security Moms" - The NEW, Brand Content

France

• Marcel, Paris - Marc Dorcel, "#HandsOff" - The NEW, Brand Experience
  
• McCann, Clichy - L'Oréal Paris "Make Up Genius apps" - The NEW, Brand Technology
  
• ROSAPARK, Paris - Thalys High-Speed Rail Travel Network "Sounds of the City" - The NEW, Media Innovation

Germany

• Grabarz & Partner, Hamburg - EXIT-Deutschland "Nazis Against Nazis - Germany´s Most Involuntary Charity Walk" - The NEW, Brand Content
  
• GREY Germany - SoundCloud "The Berlin Wall of Sound" - The NEW, Brand Content

• serviceplan, Munich - World Press Photo Annual 2015 "Speaking Images 2015" - The NEW, Technology Development

• Dentsu Indonesia, Jakarta - Topli Tissues "Diabetest" - The NEW, IP and/or Licensing

• BIRDMAN Inc., Tokyo - Google Android "Android Chorus" - The NEW, Brand Experience

• Cheil Worldwide, Seoul - Samsung "Look at Me" - The NEW, Brand Technology

• TBWA Group KL, Kuala Lumpur - Eveready Batteries and Torchlights "The Eveready Book of Play" - The NEW, Brand Experience

• Kitchen Reklamebyrå, Oslo - Fretex As "The Overweight Baggage Drop" - The NEW, Media Innovation

Pakistan

• BBDO Pakistan, Lahore - MoltyFoam "The World's First BillBed" - The NEW, Media Innovation

United Kingdom

• J. Walter Thompson, London - Royal Dutch Shell "Shell Morro da Mineira" - The NEW, Brand Experience
  
• McCann London, London - Momondo "ClickTwo Travel" - The NEW, Media Innovation
  
• OgilvyOne London, London - Animal Rescue Service "Looking For You" - The NEW, Media Innovation
  
• Saatchi & Saatchi, Worldwide - New Directors' Showcase "25x25" - The NEW, Self-Promotion

United States

• AKQA, San Francisco - Jordan Brand "The Last Shot" - The NEW, Brand Experience
  
• Hill Holliday, Boston - Capra "Trailscape" - The NEW, Brand Experience
  
• Leo Burnett Chicago, Chicago - Allstate "Social Savvy Burglar" - The NEW, Brand Content
  
• Ogilvy & Mather - Dove "Choose Beautiful" - The NEW, Brand Content
  
• Ogilvy New York, New York - Coke Zero "Drinkable Advertising" - The NEW, Brand Experience
  
• Razorfish New York, New York - Mercedes-Benz USA "Build a GLA on Instagram" - The NEW, Media Innovation

To find out more about LIA, visit www.liaawards.com/