Ukraine to permit advertising during children's programming

Ukraine's Parliament recently adopted numerous changes to its advertising laws, including now permitting advertising during children's programing. Previously, Ukrainian law did not permit children's programming to be interrupted by any advertising messages.

Ukraine also adopted new legislation regulating direct marketing and drug advertising. The new laws go into effect on October 4, 2014.

These changes were adopted to conform Ukraine's laws with the European Union and the European Convention on Transfrontier Television and the Audiovisual Media Services Directive (2010/13/EU). "This legislation is an important step in harmonizing Ukraine regulation with the rest of the EU," said Oleksandr Padalka, Partner at Sayenko Kharenko in Kyiv and the Ukrainian Member of GALA.

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