Media magic in Montreux

The first advertiser speakers to be announced include:

• Esther Lee, SVP Brand, Marketing & Advertising, AT&T
  
• Lito German, marketing director, BMW Asia
  
• Mark Stewart, VP Global Media Services, Kraft Foods
  
• Brian Wallace, VP Digital Marketing & Media, Research In Motion
  
• Michael Donnelly, group director Worldwide Interactive Marketing, The Coca-Cola Company
  
• Luis di Como, global media director, Unilever
  With more to follow...

Joining these brand custodians will be a diverse list of speakers, from both inside and outside the worlds of media, creating an agenda that will strike a balance between detailed debate on media developments and broader, more inspirational viewpoints.

Ground-breaking speakers include:

• Ben Mezrich, author of The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal - the book behind the Oscar-nominated film The Social Network, will share his thoughts on ethics, morality and the ability of young entrepreneurial men to build fortunes on "the edge of impossibility".
  
• J.Y. Park, Founder, JYP Entertainment will share his experiences of building a huge fan base for his music acts in Asia and across the Pacific in the USA - how do you inspire and harness the enthusiasm of the youth market?
  
• Neal Mohan, SVP of Strategy & Product Development, Google will lead a debate on ad exchanges and Demand Side Platforms (DSPs) - is the "future trading" model the new format for global advertising?
  
• Kei Shimada, Founder & CEO, Infinita, one of the world's leading experts on mobile commerce and trends, will share his experience of the Japanese market and predict our mobile futures.

Click here for booking information. Book your place now for your chance to see these new companies in action!

A delegate pass costs £1985, which includes access to the reception, conference sessions, exhibition area and documentation.

Tickets to The Festival of Media Awards Gala Dinner on 10 May 2011 cost £195.

For more information go to www.festivalofmedia.com and download the Festival of Media brochure here.