New local distributor for Zippo

Richard Finlow, Zippo senior business development manager, EMEA commented, "After meeting and reviewing a number of companies, the company has selected Winlex, which trades under the name of Clippa Sales, as the strongest company to distribute its products in South Africa. We are impressed by their tried and tested distributor model and believe our collaboration will be a successful one."

Through this new partnership, it will supply the market with an exciting, modern lifestyle brand of products, including lighters, accessories - such as fuel, flints, wicks - and lifestyle products that include writing implements, watches, and MPL candle lighters.

Clippa Sales is a large distributor, established 28 years ago, with a strong portfolio of brands. Zippo will find its place among brands such as Clipper, Blackstone, Ritmeester, OCB and Zig-Zag.

Finlow concluded, "This was a natural choice, as it has a solid reputation amongst both major and independent retailers. We are impressed by its excellent sales coverage and commitment to supporting the trade with good levels of stock. We're confident that our renewed focus on local marketing efforts will stimulate consumer demand."

For more information, go to www.zippo.co.za.