Logitech signs new SA distributor

Calvin van Wyk, product manager for Logitech at Tarsus says that the Logitech portfolio consists of over 350 individual peripherals ranging from keyboards to pointing devices, webcams, speakers, universal remote controls and accessories for today's leading gaming consoles.

"Our resellers are already excited about the new products and solutions they will be able to offer to their customers with the addition of Logitech to our line-up, and we feel extremely positive about our ability to increase Logitech's market share substantially," Van Wyk said.

The initial stocking policy that Tarsus has chosen is strongly focused on Logitech's range of business solutions to the corporate market.

"We have chosen one high-end, one mid-range and one entry-level unit for each of the sectors we plan to address," Van Wyk explains. "In doing so, we believe we are striking the balance between choice and economies of scale."

It's that corporate-grade customer that Logitech was looking for when it approached Tarsus earlier this year. Romain du Gardier, Logitech marketing manager: South Africa says that the agreement with Tarsus was orchestrated to take Logitech into the South African corporate market.

"Logitech's primary strength, traditionally, is into the retail market as our brand has a strong recognition amongst the end users. However, a lot of these end-users are also working and are keen to have access to our peripherals in their working environment. We're convinced that this new relationship with Tarsus will take us into that sector and allow us to add value to business customers' lives," he says.