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Digital disruption: the driving force behind innovation in the automotive industry

15 Feb 2016

Digital disruption is a reality both globally and locally and is set to transform the automotive landscape moving forward. Connectivity - in particular the connected car relating to digitisation and interactivity within every automobile - is increasing and consumers are demanding more interactive services and mobile apps that plug seamlessly in to connected vehicles. There is little doubt that the automotive industry is under pressure to adapt alongside digital advancement.

Via Motorburn

The rise of the connected customer

Customers are more tech-savvy and through this are demanding greater connectivity in their vehicles and are also relying less and less on dealership to provide advice on suitable vehicles. Gone are the days where consumers plan outings to dealerships to see what options are available – the majority of this is done online. They are also no longer satisfied in accepting the first model available irrespective of the colour. At the click of a button, consumers can find multiple dealerships offering the model they want, in the right colour, at the right mileage and within their area and can soon see these dealerships competing purely on price. Connectivity gives consumers massive choice.

The rise of the connected customer will have massive implications for the automotive industry. Expect to see greater collaboration between OEMs and dealerships to attract and retain the connected customer.

Continue reading the full article on Motorburn.