"In advertising, most of the time we are just afraid of doing anything that could be risky, but here it's celebrated."

Neo Mashigo, creative partner at M&C Saatchi South Africa and One Show 2018 Print and Outdoor jury member was thoroughly impressed by David Miami’s “Burning Stores” Burger King campaign, which featured photos of real restaurant fires from over the years. In the embedded video below he explains a bit more about why the work spoke to him.

You can view this and other Art Directors’ Club and One Show entries by browsing this year’s entries and don’t miss the 97th Annual ADC Awards on 7 May 2018 and the One Show Creative Week Festival from 7 to 11 May 2018 in New York City – visit our One Show special section for all the latest updates.