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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
The team has found that bamboo performs comprehensively better than other tested synthetic and natural fibres in a range of materials tests, from tensile strength tests to impact strength tests. It's also been heated to more than 212 degrees Fahrenheit to ensure it can maintain its integrity.

“Bamboo is amazing,” says Janet Yin, a materials engineering supervisor at Ford’s Nanjing Research & Engineering Centre. “It’s strong, flexible, totally renewable, and plentiful in China and many other parts of Asia.”
The benefits of bamboo have been recognised for more than a century. In building, its tensile strength (or how much it can resist being pulled apart) is well known, as it can rival or even better some types of metal. And, because it grows to full maturity in just two to five years – compared to up to decades for other trees – bamboo also regenerates easily.
While tests on bamboo continue, Ford is already making use of sustainable and recycled materials. The company recently announced it is working with Jose Cuervo to explore the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.

Ford reportedly uses several sustainable materials including: