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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
All the winners: Second day of D&AD 2017
The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!
D&AD 2017's second set of results coincide with the closure of the D&AD Festival’s 55th D&AD Judging Week, at the Old Truman Brewery in London.
26,000 pieces of work were entered into this year's D&AD Awards.
A total of 13 Pencils have been awarded to South African agencies ranking us in 13th country spot overall, of a total 723 Pencils awarded to 177 pieces of winning work across various categories. These will all appear in the 55th D&AD Annual, published later this year.
All the winners: First day of D&AD 2017
25 Apr 2017
United States tops the country rankings, with 182 Pencils in total, and Dentsu is the top awarded agency.
The D&AD Next Photographer award has also been announced, with the prize going to French photographer Antoine Bruy.
Total list of D&AD Pencil winners
| Category: Name | Name | Entrant company | Primary Client | |
| Art Direction | ||||
| Art Direction for Digital Marketing | 1003 What's Happening | Twitter - United States | ||
| Art Direction for Digital Marketing | Give The Rainbow | adam&eveDDB - United Kingdom | Mars | |
| Art Direction for Digital Marketing | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Art Direction for Digital Marketing | Serena Williams' Match Point | Gatorade | TBWA\Chiat\Day Los Angeles - United States | Gatorade | |
| Art Direction for Direct | Kobe's Rules Book | Africa - Brazil | ESPN | |
| Art Direction for Direct | Reality Xmas | McCann London - United Kingdom | Doctors of the World | |
| Art Direction for Poster Advertising | Animals | TBWA\Chiat\Day NY - United States | Airbnb | |
| Art Direction for Poster Advertising | Car vs Jeep | Leo Burnett Tailor Made - Brazil | Jeep | |
| Art Direction for Poster Advertising | Get Back, Tohoku. | DENTSU - Japan | EAST JAPAN RAILWAY COMPANY | |
| Art Direction for Poster Advertising | Modern Pop Sushi | HAKUHODO - Japan | Kappa Create | |
| Art Direction for Poster Advertising | No More Black Targets | FRED & FARID - France | New York Society for Ethical Culture | |
| Art Direction for Poster Advertising | Poverty Line Prices | Goodby Silverstein & Partners - United States | Tipping Point Community | |
| Art Direction for Press Advertising | 3 Pretty Playful Minutes | La Comunidad - United States | Ferrero Rocher, Argentina | |
| Book Design | ||||
| Children_s & Young Adult Books | The Dancing Letters | McCann World Group, Mumbai - India | Maharashtra Dyslexia Association | |
| Culture, Art & Design Books | Manus × Machina: Fashion in an Age of Technology | The Metropolitan Museum of Art - United States | The Metropolitan Museum of Art | |
| Culture, Art & Design Books | NUDIST | N.G. - Japan | Quinientos | |
| Culture, Art & Design Books | Parliament | Haller Brun - Netherlands | XML | |
| Culture, Art & Design Books | Pulp: A Short Biography of the Banished Book Vol. I of V | Swell - Singapore | Shubigi Rao | |
| Culture, Art & Design Books | Sixty Years of Taohuawu New Year Prints | T-Change Design Co. - China | Suzhou Taohuawu Woodblock Year Prints Society | |
| Culture, Art & Design Books | Some posters from the NGV | Stuart Geddes - Australia | National Gallery of Victoria | |
| Culture, Art & Design Books | Somos Brasil | Lyon - United Kingdom | Lyon | |
| Specialist & Limited Edition Books | 99 | Manic Design - Singapore | David Fuhrmann Lim | |
| Specialist & Limited Edition Books | Honda. Great Journey. -Travel sticker scrapbook | Dentsu - Japan | Honda Motor | |
| Specialist & Limited Edition Books | Rubbish Issue No.5 In the Name of the Father | Kinetic Singapore - Singapore | Holycrap.sg | |
| Trade Covers | Penguin Galaxy | Alex Trochut (design) Paul Buckley (Art Direction/Penguin Art Group) - United States | Penguin Classics Art Group | |
| Trade Covers | The Joy of Quiz | Penguin Press, Penguin Random House - United Kingdom | Penguin Random House | |
| Branded Content & Entertainment | ||||
| Audio | GE Podcast Theater Presents lif-e.af/ter | BBDO New York - United States | GE | |
| Fiction Film 5-30 mins* | Home | Somesuch - United Kingdom | UN | |
| Fiction Film 5-30 mins* | JellyWolf | B-Reel Films - Sweden | i-D The Fifth Sense | |
| Fiction Film 5-30 mins* | Road Trip | adam&eveDDB - United Kingdom | H&M | |
| Fiction Film over 30 mins | Lifeline | Ogilvy New York - United States | Qualcomm | |
| Fiction Film up to 5 mins | Evan | BBDO New York - United States | Sandy Hook Promise | |
| Fiction Film up to 5 mins | Gravity Cat | TOHOKUSHINSHA FILM CORPORATION - Japan | Sony Interactive Entertainment | |
| Fiction Film up to 5 mins | Halloween | TBWA\Paris - France | Burns & Smiles | |
| Gaming | Sea Hero Quest | Saatchi & Saatchi - United Kingdom | Deutsche Telekom | |
| Gaming | Under Armour - Game Changer | Droga5 - United States | Under Armour | |
| Immersive | ANTIdiaRy | R/GA - United States | Samsung | |
| Immersive | Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan | Google Creative Lab and Google Arts & Culture - United Kingdom | Google Arts & Culture | |
| Immersive | Enter Sandbox | POL - Norway | Audi | |
| Immersive | Nosulus Rift | Buzzman - France | Ubisoft | |
| Immersive | Teleporter Adventures | M&C Saatchi - Australia | Commonwealth Bank | |
| Live Experience | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Non-Fiction Film 5-30 mins | humanLIMITS | Uproxx Media - United States | MillerCoors | |
| Non-Fiction Film 5-30 mins | The DNA Journey | &Co./NoA - Denmark | Momondo | |
| Non-Fiction Film over 30 mins | Wildlands | Chief Productions - United Kingdom | Ubisoft | |
| Non-Fiction Film up to 5 mins | All That We Share | &Co./NoA - Denmark | TV2 | |
| Non-Fiction Film up to 5 mins | One Breath | RSA Films - United Kingdom | Nicorette | |
| Sponsored | Ode to Lesvos | Anomaly - Netherlands | Anomaly | |
| Sponsored | Sausage Dome | Droga5 - United States | Johnsonville Sausage | |
| User Generated | Design your time | Leo Burnett Germany - Germany | Samsung | |
| User Generated | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Branding | ||||
| Brand Experience & Environments | #Paintback | Heimat Berlin - Germany | Legacy Berlin | |
| Brand Experience & Environments | Analog | MullenLowe Boston - United States | American Greetings | |
| Brand Experience & Environments | Dads #ShareTheLoad | BBDO India - India | P&G India | |
| Brand Experience & Environments | Doors of Thrones | Publicis London - United Kingdom | Tourism Ireland | |
| Brand Experience & Environments | Every Freedom Needs a Fighter | Ogilvy & Mather Group HK - Hong Kong | Amnesty International Hong Kong | |
| Brand Experience & Environments | Project Germany | Heimat Berlin - Germany | HORNBACH Baumarkt AG | |
| Brand Experience & Environments | SMS Last Words | Havas Shanghai - China | Global Road Safety | |
| Brand Experience & Environments | The Unusual Football Field Project | CJ Worx - Thailand | AP (Thailand) | |
| Brand Experience & Environments | YMCA Playnasium | McCann Melbourne - Australia | YMCA Victoria | |
| Brand Expression in Moving Image | Fashion Business School | Alphabetical - United Kingdom | Rob Lakin | |
| Brand Expression in Moving Image | Fuel Transport | Sid Lee - Canada | Fuel Transport | |
| Brand Expression in Moving Image | SHHH! Jack Sachs x Tate Britain | Blink Productions - United Kingdom | Tate Collective | |
| Brand Expression in Print | BAO BAO ISSEY MIYAKE "CHORD" | Flame - Japan | BAO BAO ISSEY MIYAKE | |
| Brand Expression in Print | Jacamo Real-Man Manual | LOVE - United Kingdom | N Brown | |
| Brand Expression in Print | Life Is Electric | Dentsu - Japan | Panasonic | |
| Branding Schemes/Large Organisation | Kappa Sushi Re-branding | Hakuhodo - Japan | Kappa Create | |
| Branding Schemes/Large Organisation | Life is a Matter of Black and White | Interbrand Milan - Italy | Juventus Football Club | |
| Branding Schemes/Large Organisation | Viceland | Gretel - United States | Vice | |
| Branding Schemes/Medium Organisation | Camden Market | Ragged Edge Design - United Kingdom | Robert Boon | |
| Branding Schemes/Medium Organisation | Fashion Business School | Alphabetical - United Kingdom | Rob Lakin | |
| Branding Schemes/Medium Organisation | Filling the Gap | Interbrand - Spain | Gómez-Acebo & Pombo | |
| Branding Schemes/Medium Organisation | Genesis Beijing Branding Schemes | Wolff Olins - United States | Genesis Beijing | |
| Branding Schemes/Medium Organisation | Helseutvalget (Gay and Lesbian Health Norway) | Bielke&Yang - Norway | Helseutvalget (Gay and Lesbian Health Norway) | |
| Branding Schemes/Medium Organisation | Streamtime | For The People - Australia | Streamtime | |
| Branding Schemes/Medium Organisation | Visual Identity Conducted by Sir Simon Rattle | The Partners - United Kingdom | London Symphony Orchestra | |
| Branding Schemes/Medium Organisation | Visual Identity for Oslo City Bike | Urban Infrastructure Partner - Norway | Urban Infrastructure Partner | |
| Branding Schemes/Small Organisation | Fuel Transport | Sid Lee - Canada | Fuel Transport | |
| Branding Schemes/Small Organisation | Hidden Characters | Re - Australia | Hidden Characters | |
| Branding Schemes/Small Organisation | Kennaland | Jones Knowles Ritchie - United Kingdom | Kenna Kennor | |
| Branding Schemes/Small Organisation | Speechless | john st - Canada | Carly Fleischmann | |
| Branding Schemes/Small Organisation | The Butcher The Baker | The Partners - United Kingdom | The Butcher The Baker | |
| Branding Schemes/Small Organisation | TypoCircle | The Typographic Circle - United Kingdom | The Typographic Circle | |
| Campaign Branding & Identity | 1311 What's Happening | Twitter - United States | ||
| Campaign Branding & Identity | The Give-A-Care Collection | lg2 - Canada | Rethink Breast Cancer | |
| Channel Branding & Identity | Arte. Europe's Cultural Magnet. | The Partners/Lambie Nairn - United Kingdom | Arte | |
| Channel Branding & Identity | Viceland | Gretel - United States | Vice | |
| Digital Brand Expression | ANTIdiaRy | R/GA - United States | Samsung | |
| Digital Brand Expression | Genesis Beijing Digital Brand Expression | Wolff Olins - United States | Genesis Beijing | |
| Digital Brand Expression | Olympics News Lab at Google | Google Brand Studio - United States | ||
| Logos | Bog Eyed Books | Baxter and Bailey - United Kingdom | Bog Eyed Books | |
| Logos | Cape Animal Dentistry Service | FoxP2 Design - South Africa | Cape Animal Dentistry | |
| Logos | Christopher Ward Logo | Hello Communications - United Kingdom | Christopher Ward | |
| Logos | Eero Aarnio Originals | Bond Creative Agency - Finland | Eero Aarnio Originals | |
| Logos | Heart & Stroke Foundation Identity Redesign | Pentagram - United States | Heart & Stroke Foundation | |
| Logos | Logo for Oslo City Bike | Urban Infrastructure Partner - Norway | Urban Infrastructure Partner | |
| Crafts for Advertising | ||||
| Animation & Illustration for Digital Marketing | Dream | DDB New York - United States | Wildlife Conservation Film Festival | |
| Animation & Illustration for Digital Marketing | Make a Masterpiece | Goodby Silverstein & Partners - United States | Adobe | |
| Animation & Illustration for Digital Marketing | Tripl Stitched | Nexus - United Kingdom | Tripl Stitched | |
| Animation & Illustration for Digital Marketing | Vans 50th Anniversary: The Story of Vans | Vans - United Kingdom | Vans | |
| Illustration for Advertising | Animals | TBWA\Chiat\Day NY - United States | Airbnb | |
| Illustration for Advertising | Assassin's Creed Syndicate | Bleublancrouge - Canada | Ubisoft Canada | |
| Illustration for Advertising | Berwick Street | BBH London - United Kingdom | Berwick Street Traders Society | |
| Illustration for Advertising | Dinosaurs | Cavalcade - Switzerland | Museum of Natural History Geneva | |
| Illustration for Advertising | Eyes Will Follow | Saatchi & Saatchi Singapore - Singapore | Lexus | |
| Illustration for Advertising | Fortunes Told | CHI&Partners - United Kingdom | The Sunday Times | |
| Illustration for Advertising | Headaches | Publicis Mexico - Mexico | Liomont | |
| Illustration for Advertising | Human Plants | McCann Worldgroup Lima - Peru | Save The Children | |
| Illustration for Advertising | Metalfest Gong 2016 | Kinetic Singapore - Singapore | The Association of Accredited Advertising Agents Singapore | |
| Illustration for Advertising | No More Black Targets | FRED & FARID - France | New York Society for Ethical Culture | |
| Illustration for Advertising | Pinball | La Comunidad - United States | Ferrero Rocher, Argentina | |
| Illustration for Advertising | Prison of the Head | The Nine - China | Amnesty International | |
| Illustration for Advertising | Slow Train, Slow Life. ?Get Back, Tohoku.? | DENTSU - Japan | East Japan Railway Company | |
| Illustration for Advertising | The 100 Pipers Guitar Series | Ogilvy & Mather India, Gurgaon - India | Pernod Ricard India Pvt. Ltd. | |
| Illustration for Advertising | Thorough Examination | The Nine - China | No.8 Animal Hospital | |
| Photography for Advertising | #NoFilter | Happiness / FCB - Belgium | Unicef Global | |
| Photography for Advertising | As American As | SS+K - United States | Isaac Lee, Chief Executive Officer | |
| Photography for Advertising | Be Seen | Y&R Dubai - United Arab Emirates | The Cartel | |
| Photography for Advertising | Burnt | Saatchi & Saatchi Singapore - Singapore | Birdlife International | |
| Photography for Advertising | Loving The Night 1 | TBWA\Thailand - Thailand | McDonald's | |
| Photography for Advertising | Switch it off. | Ogilvy Germany - Germany | Amnesty International | |
| Photography for Advertising | Urban Melodies | Scholz & Friends - Germany | Berliner Philharmonie | |
| Sound Design & Use of Music for Digital Marketing | Sound Skills | WCRS - United Kingdom | Royal Air Force | |
| Sound Design & Use of Music for Radio Advertising | Love At First Wash - Date Night | DDB Dubai - United Arab Emirates | Henkel | |
| Sound Design & Use of Music for Radio Advertising | War of Words | FCB Joburg - South Africa | Netflorist | |
| Typography for Advertising | 100 Year Anniversary of TfL's Johnston Typeface | Transport for London - United Kingdom | Transport for London | |
| Typography for Advertising | Making Sense of Dyslexia | Impact BBDO Dubai - United Arab Emirates | Sydlexia | |
| Typography for Advertising | Typevoice | Ogilvy New York - United States | Webby Awards | |
| Crafts for Design | ||||
| Animation & Illustration for Websites & Digital Design | An Experiment of the Imagination | DENTSU - Japan | Nikkei Inc. | |
| Animation & Illustration for Websites & Digital Design | Telia Company Digital Design | Wolff Olins - United States | Telia Company | |
| Animation & Illustration for Websites & Digital Design | Through the Dark | R/GA Sydney - United States | ||
| Illustration for Design | 30 | Good Morning Design - Japan | Here Is Zine Tokyo | |
| Illustration for Design | A Taste of Freedom | CHI&Partners - United Kingdom | Freedom Brewery | |
| Illustration for Design | Agatha Christie Stamps | Royal Mail Stamps & Collectibles - United Kingdom | Royal Mail Stamps & Collectibles | |
| Illustration for Design | East of Eden | Ogilvy & Mather - United States | Steppenwolf Theatre | |
| Illustration for Design | Le magazine du Monde | James Joyce - United Kingdom | Le magazine Du Monde | |
| Illustration for Design | Life is Electric | DENTSU - Japan | Panasonic Corporation | |
| Illustration for Design | One Flew Over the Cuckoo's Nest | Ogilvy & Mather - United States | Steppenwolf Theatre | |
| Illustration for Design | SLOW TRAIN, SLOW LIFE. ?Get Back, Tohoku.? | DENTSU - Japan | EAST JAPAN RAILWAY COMPANY | |
| Illustration for Design | The Dumbwaiter | Ogilvy & Mather - United States | Steppenwolf Theatre | |
| Illustration for Design | The København Collection | Taxi Studio - United Kingdom | Carlsberg UK | |
| Photography for Design | After the Blow | Estudio Javier Jaén - Spain | de Volkskrant | |
| Photography for Design | Get Back, Tohoku. | DENTSU - Japan | EAST JAPAN RAILWAY COMPANY | |
| Photography for Design | Rubbish Issue No.5 In the Name of the Father | Kinetic Singapore - Singapore | Holycrap.sg | |
| Sound Design & Use of Music for Websites & Digital Design | A Kauri Cries | Ogilvy & Mather New Zealand - New Zealand | Auckland City Council | |
| Typefaces | 20th Biennale of Sydney Display Typeface | For The People - Australia | Biennale of Sydney | |
| Typefaces | Baloo | Ek Type - India | Open Source through Google | |
| Typefaces | Juventus Fans: Black and White DNA | Interbrand Milan - Italy | Juventus Football Club | |
| Typography for Design | 20th Biennale of Sydney | For The People - Australia | Biennale of Sydney | |
| Typography for Design | Budweiser Prohibition | Jones Knowles Ritchie - United Kingdom | Marcela Garcia | |
| Typography for Design | Eeormoo? | Sutherl&Smith - United Kingdom | Sutherl&Smith | |
| Typography for Design | National University of Singapore, Department of Architecture | Do Not Design - Singapore | National University of Singapore, Department of Architecture | |
| Creativity for Good | ||||
| Advertising & Marketing Communications /Not for Profit | #20MinutesofActionforChange | J. Walter Thompson Canada - Canada | Todd Minerson | |
| Advertising & Marketing Communications /Not for Profit | MANBOOBS4BOOBS | DAVID Buenos Aires - Argentina | MACMA | |
| Advertising & Marketing Communications /Not for Profit | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Advertising & Marketing Communications /Not for Profit | Signemoji | TBWA\ Shanghai - China | China Association of the Deaf | |
| Advertising & Marketing Communications /Not for Profit | UNICEF - Unfairy Tales | 180LA - United States | UNICEF | |
| Advertising & Marketing Communications/Brand | Aland Index Initiative | RBK Communication - Sweden | Ålandsbanken | |
| Advertising & Marketing Communications/Brand | Amarok Test Drives For Good | Ogilvy & Mather Cape Town - South Africa | Tarryn Knight | |
| Advertising & Marketing Communications/Brand | BLOOD | AMVBBDO - United Kingdom | SCA REDFIT | |
| Advertising & Marketing Communications/Brand | Dads #ShareTheLoad (Integrated Case) | BBDO India - India | P&G India | |
| Advertising & Marketing Communications/Brand | Edible Six Pack Rings | We Believers - United States | Saltwater Brewery | |
| Advertising & Marketing Communications/Brand | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Advertising & Marketing Communications/Brand | Libé des réfugiés | FRED & FARID - France | Libération | |
| Advertising & Marketing Communications/Brand | Make What's Next | McCann New York - United States | Microsoft | |
| Advertising & Marketing Communications/Brand | No Baby Unhugged | Ogilvy and Mather - Canada | Kimberly-Clark | |
| Advertising & Marketing Communications/Brand | Savlon Healthy Hands Chalk Sticks | Ogilvy & Mather, Mumbai - India | ITC Savlon | |
| Advertising & Marketing Communications/Brand | The DNA Journey | &Co./NoA - Denmark | Momondo | |
| Advertising & Marketing Communications/Brand | The Light Side of Disability | AMVBBDO - United Kingdom | Mars Chocolate | |
| Advertising & Marketing Communications/Brand | The Second Scoreboard | J. Walter Thompson Costa Rica - Costa Rica | Teletica, Inamu, Fedefutbol | |
| Design/Brands | The Conscious Crossing | Clemenger BBDO Wellington - New Zealand | KiwiRail | |
| Design/Not for Profit | Behind the leather | Ogilvy Group Thailand - Thailand | People for the Ethical Treatment of Animals | |
| Design/Not for Profit | Reality Xmas | McCann London - United Kingdom | Doctors of The World | |
| Product Design | Air-Ink | Marcel Sydney - Australia | HEINEKEN Asia Pacific Pte. Ltd. | |
| Product Design | brainBAND | Leo Burnett Sydney - Australia | Samsung Australia | |
| Product Design | DOT. The first Braille Smartwatch. | Serviceplan/Serviceplan Korea - Germany | Dot Incorporation | |
| Product Design | Lifesaver Backpack | J. Walter Thompson Colombia - Colombia | Casa Luker | |
| Product Design | The Humanium Metal Initiative | GreatWorks / Akestam Holst - Sweden | IM Swedish Development Partner | |
| Product Design | YMCA Playnasium | McCann Melbourne - Australia | YMCA Victoria | |
| Service Design | Blood Banking | J. Walter Thompson India - India | Indian Red Cross Society | |
| Service Design | Let's Talk | KING - Sweden | Cloetta | |
| Service Innovations | Air View | Burson-Marsteller - Belgium | Blueair | |
| Service Innovations | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Service Innovations | Reword | Leo Burnett Melbourne - Australia | Headspace | |
| Service Innovations | Sea Hero Quest | Saatchi & Saatchi - United Kingdom | Deutsche Telekom | |
| Digital Design | ||||
| Beta Tech Innovation | brainBAND | Leo Burnett Sydney - Australia | Samsung Australia | |
| Beta Tech Innovation | Project Bloks | Google Creative Lab - United Kingdom | ||
| Beta Tech Innovation | Smile Lock Outlet | Dentsu - Japan | TOYOTA | |
| Connected Products | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Digital Installations | Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan | Google Creative Lab and Google Arts & Culture - United Kingdom | Google Arts & Culture | |
| Digital Installations | Making of Björk Digital | DENTSU - Japan | One Little Indian Records | |
| Digital Installations | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Digital Installations | The Field Trip to Mars | McCann New York - United States | Lockheed Mars | |
| Existing Platform/New Iteration | Rick and Morty Rickstaverse | Carrot Creative - United States | Cartoon Network | |
| Existing Platform/New Iteration | Serena Williams' Match Point | Gatorade | TBWA\Chiat\Day Los Angeles - United States | Gatorade | |
| Existing Platform/New Iteration | Signemoji | TBWA\ Shanghai - China | China Association of the Deaf | |
| Service Design | Tr?v Mobile Application | Tr?v - United States | Tr?v | |
| Service Design | Volkswagen Connected Customer Journey | Tribal Worldwide London - United Kingdom | Volkswagen UK | |
| Technological Innovation | DOT. The first Braille Smartwatch. | Serviceplan/Serviceplan Korea - Germany | Dot Incorporation | |
| Technological Innovation | The Next Rembrandt | J. Walter Thompson Amsterdam - Netherlands | ING Nederland | |
| User Experience Design (UX) | #BeFearless | Cheil Worldwide - Korea, Republic of | Samsung Electronics | |
| User Experience Design (UX) | BotBot | R/GA San Francisco - United States | Reply.ai | |
| User Experience Design (UX) | Reword | Leo Burnett Melbourne - Australia | Headspace | |
| User Experience Design (UX) | TinyMOS | Y&R Singapore - Singapore | TinyMOS Private Limited | |
| User Experience Design (UX) | URSA Mini OS | Blackmagic Design - Australia | Blackmagic Design | |
| User Interface Design (UI) | F37 Foundry | Face37 - United Kingdom | Face37 | |
| User Interface Design (UI) | The Outline | Code and Theory - United States | The Outline | |
| Websites | FKA twigs Official Website | International Magic - United Kingdom | FKA Twigs | |
| Websites | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Websites | Microsculpture ? The insect portraits of Levon Biss | William Cookson - United Kingdom | Levon Biss | |
| Websites | Predictive World | SID LEE Paris - France | UBISOFT | |
| Digital Marketing | ||||
| Branded Apps & Games | Sea Hero Quest | Saatchi & Saatchi - United Kingdom | Deutsche Telekom | |
| Digital Adverts | Amnesty Unblocker | Colenso BBDO - New Zealand | Amnesty International | |
| Digital Tools & Utilities | Donate the Bars | J.Walter Thompson Brasil - Brazil | Atados | |
| Digital Tools & Utilities | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Innovative Use of Beta Technology | BrainBAND | Leo Burnett Sydney - Australia | Samsung Australia | |
| Innovative Use of Technology | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Innovative Use of Technology | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Innovative Use of Technology | The Field Trip to Mars | McCann New York - United States | Lockheed Mars | |
| Innovative Use of Technology | The Next Rembrandt | J. Walter Thompson Amsterdam - Netherlands | ING Nederland | |
| Integrated Digital Campaigns | Desolation and Airbnb | Venables Bell and Partners - United States | Audi | |
| Integrated Digital Campaigns | Idiot Proof | Ogilvy & Mather Singapore - Singapore | Otterbox | |
| Integrated Digital Campaigns | Paralympics | 4creative - United Kingdom | Channel 4 | |
| Online Video Adverts | Evan | BBDO New York - United States | Sandy Hook Promise | |
| Online Video Adverts | SickKids VS - Undeniable | Cossette - Canada | SickKids Foundation | |
| Online Video Adverts | The World's Biggest Asshole | The Martin Agency - United States | Donate Life | |
| Social Video | All That We Share | &Co./NoA - Denmark | TV2 | |
| Social Video | MANBOOBS4BOOBS | DAVID Buenos Aires - Argentina | MACMA | |
| Social Video | The DNA Journey | &Co./NoA - Denmark | Momondo | |
| Social Video | UNICEF | The Shared Story of Harry and Ahmed | 180 Amsterdam - Netherlands | Tanya Turkovich | |
| Tactical Digital Marketing | #20MinutesofActionforChange | J. Walter Thompson Canada - Canada | Todd Minerson | |
| Tactical Digital Marketing | Dear Media | SapientRazorfish - United States | Unilever | |
| Tactical Digital Marketing | Down Syndrome Answers | FCB Toronto - Canada | Canadian Down Syndrome Society (CDSS) | |
| Tactical Digital Marketing | President of Playlists | Spotify - United Kingdom | Spotify | |
| Tactical Digital Marketing | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Use of Social Media | Check It Before It's Removed: Naked Breasts on Facebook Against Breast Cancer. | DDB Group Germany - Germany | Pink Ribbon Deutschland | |
| Use of Social Media | Girl Emojis | Leo Burnett Chicago - United States | Procter & Gamble | |
| Use of Social Media | Hungerithm | Clemenger BBDO Melbourne - Australia | Mars Chocolate Australia | |
| Use of Social Media | Paralympics | 4creative - United Kingdom | Channel 4 | |
| Websites | Google Presents: The Hidden Worlds of the National Parks | Google Brand Studio - United States | National Park Service | |
| Websites | The Next Rembrandt | J. Walter Thompson Amsterdam - Netherlands | ING Nederland | |
| Direct | ||||
| Direct Acquisition & Retention | smart social leasing | BBDO Group Germany - Germany | Daimler AG / smart | |
| Direct Acquisition & Retention | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Direct Innovation | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Direct Innovation | Lifesaver Backpack | J. Walter Thompson Colombia - Colombia | Casa Luker | |
| Direct Innovation | The Field Trip to Mars | McCann New York - United States | Lockheed Mars | |
| Direct Innovation | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Direct Integrated Campaigns | #20MinutesofActionforChange | J. Walter Thompson Canada - Canada | Todd Minerson | |
| Direct Integrated Campaigns | Coins of Hope | These Days - Belgium | Child Focus | |
| Direct Integrated Campaigns | Desolation and Airbnb | Venables Bell and Partners - United States | Audi | |
| Direct Integrated Campaigns | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Direct Integrated Campaigns | TV Doctors of America | McCann New York - United States | Cigna | |
| Direct Mail | »Wurst« | Studio Riebenbauer - Austria | Buchberger, Butchery since 1946 | |
| Direct Mail | Loyalty Stock Box | CP+B - United States | Domino's | |
| Direct Mail | The tear-open-mailing for ?Mein Kampf ? against racism? | Ogilvy Germany - Germany | Gesicht Zeigen! An association encouraging people to stand against racism in Germany | |
| Direct Mail | UHD VANITY KIT | AMVBBDO - United Kingdom | BT | |
| Direct Mail | What 3 Words | OgilvyOne - United Kingdom | What 3 Words | |
| Direct Mail | Winston Fletcher | MullenLowe London - United Kingdom | Winston Fletcher | |
| Direct Product & Service | Adidas Odds | Taproot Dentsu - India | Adidas | |
| Direct Product & Service | Lifesaver Backpack | J. Walter Thompson Colombia - Colombia | Casa Luker | |
| Direct Product & Service | One-Drop Bottle | TBWA\RAAD - United Arab Emirates | TBWA\RAAD | |
| Direct Product & Service | Sugar Detox | Marcel - France | Intermarché | |
| Direct Response/Ambient | 25m2 SYRIA | POL - Norway | TV-Aksjonen NRK | |
| Direct Response/Ambient | Behind the leather | Ogilvy Group Thailand - Thailand | People for the Ethical Treatment of Animals | |
| Direct Response/Ambient | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Direct Response/Ambient | The Conscious Crossing | Clemenger BBDO Wellington - New Zealand | KiwiRail | |
| Direct Response/Ambient | The Field Trip to Mars | McCann New York - United States | Lockheed Mars | |
| Direct Response/Ambient | The Next Rembrandt | J. Walter Thompson Amsterdam - Netherlands | ING Nederland | |
| Direct Response/Ambient | The Reversed Trailer | TRY - Norway | HARALD A. MØLLER / VOLKSWAGEN NORWAY | |
| Direct Response/Digital | Check it before it's removed: naked breasts on Facebook against breast cancer. | DDB Group Germany - Germany | Pink Ribbon Deutschland | |
| Direct Response/Digital | Like my addiction | BETC - France | Addict Aide | |
| Direct Response/Digital | The end of society simulator | BETC - France | Ubisoft | |
| Direct Response/Film Advertising | Evan | BBDO New York - United States | Sandy Hook Promise | |
| Film Advertising | ||||
| Cinema Commercial Campaigns | Ticket Twosdays | BBDO New York - United States | AT&T | |
| Cinema Commercials 121-240 seconds | Come Together | adam&eveDDB - United Kingdom | H&M | |
| Cinema Commercials 121-240 seconds | Dream | DDB New York - United States | Wildlife Conservation Film Festival | |
| Cinema Commercials 121-240 seconds | Evan | BBDO New York - United States | Sandy Hook Promise | |
| Cinema Commercials 121-240 seconds | The World's Biggest Asshole | The Martin Agency - United States | Donate Life | |
| Cinema Commercials 121-240 seconds | We're the Superhumans | 4creative - United Kingdom | Channel 4 | |
| Cinema Commercials 41-60 seconds | Alien | adam&eveDDB - United Kingdom | Volkswagen | |
| Cinema Commercials 61-120 seconds | Everything in Black&White | F/Nazca Saatchi & Saatchi - Brazil | Leica Gallery São Paulo | |
| Cinema Commercials 61-120 seconds | SickKids VS - Undeniable | Cossette - Canada | SickKids Foundation | |
| Cinema Commercials over 240 seconds | B.E.N | BBDO Paris - CLM BBDO - France | Society of Saint-Vincent-de-Paul | |
| Film Advertising Innovation | Bradshaw Stain | Saatchi & Saatchi New York - United States | Procter & Gamble | |
| Film Advertising Innovation | Condensed Ads | The Martin Agency - United States | GEICO | |
| Interactive Film Advertising | Tomcat: Facebook "Not Live" Event | Barton F Graf - United States | The Scotts Miracle-Gro Company | |
| Public Service Commercials | Dream | DDB New York - United States | Wildlife Conservation Film Festival | |
| Public Service Commercials | Evan | BBDO New York - United States | Sandy Hook Promise | |
| Public Service Commercials | GAY TURTLE | TBWA\Istanbul - Turkey | Amnesty International | |
| Public Service Commercials | MANBOOBS4BOOBS | DAVID Buenos Aires - Argentina | MACMA | |
| Public Service Commercials | The World's Biggest Asshole | The Martin Agency - United States | Donate Life | |
| TV Commercial Campaigns | It's What You Do | The Martin Agency - United States | GEICO | |
| TV Commercial Campaigns | Johnsonville - Made the Johnsonville Way | Droga5 - United States | Johnsonville Sausage | |
| TV Commercial Campaigns | Nicknames | Ponce - Argentina | Unilever | |
| TV Commercial Campaigns | Nike Time is Precious | Wieden+Kennedy - United States | Nike Inc. | |
| TV Commercial Campaigns | Nike Unlimited Raw Stories | Wieden+Kennedy - United States | Nike Inc. | |
| TV Commercial Campaigns | Old Spice - For These Drying Times | Wieden + Kennedy - United States | Old Spice | |
| TV Commercial Campaigns | Old Spice - Smell 'Em Who's Boss | Wieden + Kennedy - United States | Old Spice | |
| TV Commercial Campaigns | Stress Tested For Women | Wieden + Kennedy - United States | Janine Miletic | |
| TV Commercial Campaigns | The Boys | Clemenger BBDO Melbourne - Australia | Pacific Brands Underwear Group Australia/ Bonds | |
| TV Commercials 121-240 seconds | Paralympics ?We?re The Superhumans? | 4creative - United Kingdom | Channel 4 | |
| TV Commercials 21-40 seconds | Be Harder | Biscuit Filmworks - United States | Procter & Gamble | |
| TV Commercials 21-40 seconds | Fish | MJZ - United Kingdom | Klarna | |
| TV Commercials 21-40 seconds | Old Spice - The Road | Wieden + Kennedy - United States | Old Spice | |
| TV Commercials 21-40 seconds | The Beautiful Game | TBWA\Media Arts Lab - United States | Apple | |
| TV Commercials 41-60 seconds | Jungle Hero | Biscuit Filmworks - United States | Procter & Gamble | |
| TV Commercials 41-60 seconds | Not Just a Pretty Hairstyle | Ponce - Argentina | Unilever | |
| TV Commercials 41-60 seconds | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| TV Commercials 61-120 seconds | adidas Originals - Future | Johannes Leonardo - United States | adidas Originals | |
| TV Commercials 61-120 seconds | All that we share | &Co./NoA - Denmark | TV2 | |
| TV Commercials 61-120 seconds | Audi 'Duel' | Rattling Stick - United Kingdom | Audi USA | |
| TV Commercials 61-120 seconds | Blood | Stink Films - United Kingdom | Bodyform | |
| TV Commercials 61-120 seconds | Bulbs | TBWA\Media Arts Lab - United States | Apple | |
| TV Commercials 61-120 seconds | Buster The Boxer | adam&eveDDB - United Kingdom | John Lewis | |
| TV Commercials 61-120 seconds | Hennessy V.S - The Piccards | Droga5 - United States | Moët Hennessy USA | |
| TV Commercials 61-120 seconds | Kitchen | BETC - France | CANAL | |
| TV Commercials 61-120 seconds | Last Days | CP+B LA - United States | Jose Cuervo | |
| TV Commercials 61-120 seconds | Moving | J Walter Thompson Argentina - Argentina | Savant Pharm S.A. | |
| TV Commercials 61-120 seconds | Nike Kobe The Conductor | Wieden+Kennedy - United States | Nike Inc. | |
| TV Commercials 61-120 seconds | SickKids VS - Undeniable | Cossette - Canada | SickKids Foundation | |
| TV Commercials over 240 seconds | Nike The Switch | Wieden+Kennedy - United States | Nike | |
| TV Programme Promotions | Paralympics ?We?re The Superhumans? | 4creative - United Kingdom | Channel 4 | |
| Film Advertising Crafts | ||||
| Animation for Film Advertising | A Love Story | CAA Marketing - United States | Chipotle Mexican Grill | |
| Animation for Film Advertising | AICP Sponsor Reel | Method Studios - United States | AICP | |
| Animation for Film Advertising | Air Max '17 ? Positive Space | ManvsMachine - United Kingdom | Nike Europe | |
| Animation for Film Advertising | Everything in Black&White | F/Nazca Saatchi & Saatchi - Brazil | Leica Gallery São Paulo | |
| Animation for Film Advertising | Fish | MJZ - United Kingdom | Klarna | |
| Animation for Film Advertising | Klarna | Glassworks - Netherlands | Klarna | |
| Animation for Film Advertising | MARS | Framestore - United Kingdom | National Geographic | |
| Animation for Film Advertising | Spectacle of the Real | Buck - United States | David Blaine Productions | |
| Animation for Film Advertising | SSE 'Neon House' | The Mill - United Kingdom | adam&eveDDB | |
| Animation for Film Advertising | The Innovator | Buck - Australia | The Woolmark Company | |
| Animation for Film Advertising | Usain Bolt | Boy Who Learned to Fly | Gatorade | TBWA\Chiat\Day Los Angeles - United States | Gatorade | |
| Animation for Film Advertising | VERSUS | ManvsMachine - United Kingdom | Maxon | |
| Animation for Film Advertising | We are all connected | White Rabbit Budapest - Hungary | Alexa Antal | |
| Casting for Film Advertising | ANZ POCKET MONEY | TBWA\Melbourne - Australia | ANZ | |
| Casting for Film Advertising | Bauble | The Sweet Shop - New Zealand | Lipton | |
| Casting for Film Advertising | Be Gamble Aware | Park Pictures - United Kingdom | GambleAware | |
| Casting for Film Advertising | Bo Gilbert The 100 Year Old Model | adam&eveDDB - United Kingdom | Harvey Nichols | |
| Casting for Film Advertising | Dillan's Voice | TBWA\Media Arts Lab - United States | Apple | |
| Casting for Film Advertising | L'amour L'amour | Carnibird - France | Intermarché | |
| Casting for Film Advertising | Paralympics ?We?re The Superhumans? | 4creative - United Kingdom | Channel 4 | |
| Casting for Film Advertising | Strangers in Conversation | Re - Australia | Uniting | |
| Casting for Film Advertising | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| Casting for Film Advertising | The World's Biggest Asshole | Furlined - United States | Donate Life | |
| Cinematography for Film Advertising | 84 Lumber | Sanctuary content - United Kingdom | 84 Lumber | |
| Cinematography for Film Advertising | Barnardo's 'Believe in Me - Gymnast' | Rattling Stick - United Kingdom | Barnardo's | |
| Cinematography for Film Advertising | Bauble | The Sweet Shop - New Zealand | Lipton | |
| Cinematography for Film Advertising | BODY WORN | AMVBBDO - United Kingdom | METROPOLITAN POLICE SERVICE | |
| Cinematography for Film Advertising | Bulbs | TBWA\Media Arts Lab - United States | Apple | |
| Cinematography for Film Advertising | Come Together | adam&eveDDB - United Kingdom | H&M | |
| Cinematography for Film Advertising | Hennessy V.S - The Piccards | Droga5 - United States | Moët Hennessy USA | |
| Cinematography for Film Advertising | Journey to your Dream/Ingrid | Wunderman Paris - France | Activia/ Pierre Leurquin | |
| Cinematography for Film Advertising | Nike - EQUALITY | Wieden + Kennedy - United States | Nike | |
| Cinematography for Film Advertising | NIKE DA DA DING | DIVISION PARIS - France | NIKE | |
| Cinematography for Film Advertising | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| Cinematography for Film Advertising | The Most Shocking Second A Day | Stink Films - United Kingdom | Save the Children | |
| Direction for Film Advertising | Audi 'Spin' | Rogue Films - United Kingdom | Audi | |
| Direction for Film Advertising | Barnardo's 'Believe in Me - Gymnast' | Rattling Stick - United Kingdom | Barnardo's | |
| Direction for Film Advertising | Bauble | The Sweet Shop - New Zealand | Lipton | |
| Direction for Film Advertising | Every Second Counts | FINCH - Australia | St Kilda Film Festival | |
| Direction for Film Advertising | H&M 'Come Together' | Riff Raff Films - United Kingdom | H&M | |
| Direction for Film Advertising | Love Labyrinth | Park Pictures - United States | One Love | |
| Direction for Film Advertising | Move | Somesuch - United Kingdom | Uniqlo | |
| Direction for Film Advertising | My Mutant Brain | MJZ - United States | Kenzo | |
| Direction for Film Advertising | Samsung Galaxy Note 7 ?Busy, Busy, Busy? | Biscuit Filmworks - United States | Samsung North America | |
| Direction for Film Advertising | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| Direction for Film Advertising | The Atlantic | O Positive - United States | The Atlantic | |
| Direction for Film Advertising | The Line-up Song | FP7/CAI - Egypt | Coca Cola | |
| Direction for Film Advertising | The Most Shocking Second A Day | Stink Films - United Kingdom | Save the Children | |
| Direction for Film Advertising | The Unseen | BBDO New York - United States | AT&T | |
| Direction for Film Advertising | The World's Biggest Asshole | Furlined - United States | Donate Life | |
| Direction for Film Advertising | Unanswered | Station Film - United States | OneMoreDay | |
| Direction for Film Advertising | We're The Superhumans | Blink - United Kingdom | Channel 4 | |
| Editing for Film Advertising | 84 Lumber "The Journey" | Final Cut - United Kingdom | 84 Lumber | |
| Editing for Film Advertising | Apple 'Stroll' | Trim Editing - United Kingdom | Apple | |
| Editing for Film Advertising | Blood | Stitch - United Kingdom | SCA Libresse | |
| Editing for Film Advertising | Chris Fonseca | Smirnoff Ice | Keep It Moving | 72andSunny New York - United States | Diageo North America | |
| Editing for Film Advertising | NIKE DA DA DING | DIVISION PARIS - France | NIKE | |
| Editing for Film Advertising | Sport England 'This Girl Can: Phenomenal Women' | Trim Editing - United Kingdom | Sport England | |
| Editing for Film Advertising | Still the Most Shocking Second A Day | Whitehouse Post - United States | Save the Children | |
| Editing for Film Advertising | We are the Super Humans | Final Cut London - United Kingdom | Channel 4 | |
| Production Design for Film Advertising | Born the Hard Way | Anomaly - United States | Anheuser-Busch | |
| Production Design for Film Advertising | Bulbs | MJZ - United States | Apple | |
| Production Design for Film Advertising | Come Together | adam&eveDDB - United Kingdom | H&M | |
| Production Design for Film Advertising | Hennessy V.S - The Piccards | Droga5 - United States | Moët Hennessy USA | |
| Production Design for Film Advertising | Samsung Galaxy Note 7 ?Busy, Busy, Busy? | Biscuit Filmworks - United States | Samsung North America | |
| Production Design for Film Advertising | Stella Artois Wimbledon - Never Heard Of It | Biscuit Filmworks UK - United Kingdom | Stella Artois | |
| Production Design for Film Advertising | The Beauty of the World | DDB Paris - France | Doctors of the World | |
| Sound Design for Film Advertising | Chris Fonseca | Smirnoff Ice | Keep It Moving | 72andSunny New York - United States | Diageo North America | |
| Sound Design for Film Advertising | Every Last Child | adam&eveDDB - United Kingdom | Save The Children | |
| Sound Design for Film Advertising | Food for Men | M2Film - Denmark | Stryhn's | |
| Sound Design for Film Advertising | Hennessy V.S - The Piccards | Droga5 - United States | Moët Hennessy USA | |
| Sound Design for Film Advertising | La vie en rose | TBWA\Paris - France | SYSTEME U | |
| Sound Design for Film Advertising | Nike AIR MAX 2017 | Zelig Sound - United Kingdom | Nike Europe | |
| Sound Design for Film Advertising | Noise | CHI&Partners - United Kingdom | The Times | |
| Sound Design for Film Advertising | Numbers | Factory - United Kingdom | Under Armour | |
| Sound Design for Film Advertising | Still The Most Shocking Second A Day | Factory - United Kingdom | Save The Children | |
| Sound Design for Film Advertising | Under Armour - Prince With 1000 Enemies | Droga5 - United States | Under Armour | |
| Special Effects for Film Advertising | Craverider | Deutsch - United States | Dr Pepper Snapple Group | |
| Special Effects for Film Advertising | Duel | Venables Bell and Partners - United States | Audi | |
| Special Effects for Film Advertising | Hennessy V.S - The Piccards | Droga5 - United States | Moët Hennessy USA | |
| Special Effects for Film Advertising | Hyundai Brand | Trizz studio - Spain | Innocean Worldwide | |
| Special Effects for Film Advertising | John Lewis x Buster The Boxer | MPC - United Kingdom | Craig Inglis: Customer Director | |
| Special Effects for Film Advertising | Kitchen | BETC - France | CANAL | |
| Special Effects for Film Advertising | Laughing Horses | Grabarz & Partner - Germany | Volkswagen | |
| Special Effects for Film Advertising | PlayStation 'The King' | The Mill - United States | PlayStation | |
| Special Effects for Film Advertising | SSE ?Neon House? | The Mill - United Kingdom | adam&eveDDB | |
| Special Effects for Film Advertising | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| Special Effects for Film Advertising | TAC - Rethink Speed | Blackbird - Australia | Traffic Accident Commission Victoria | |
| Use of Music for Film Advertising | Bauble | The Sweet Shop - New Zealand | Lipton | |
| Use of Music for Film Advertising | Believe In Me - Ballerina | FCB Inferno - United Kingdom | Barnardo's | |
| Use of Music for Film Advertising | Believe In Me - Gymnast | FCB Inferno - United Kingdom | Barnardo's | |
| Use of Music for Film Advertising | For Living | WCRS - United Kingdom | Bupa UK | |
| Use of Music for Film Advertising | Kyrie 3: Improv | R/GA Los Angeles - United States | Nike | |
| Use of Music for Film Advertising | Madness | Leo Burnett London - United Kingdom | McDonald's | |
| Use of Music for Film Advertising | Merry Christmas from Syria | Duval Guillaume - Netherlands | Red Cross Flanders | |
| Use of Music for Film Advertising | Nike Da Da Ding | Wieden+Kennedy, Delhi - India | Nike, India | |
| Use of Music for Film Advertising | Paralympics 'We're The Superhumans' | Leland Music - United Kingdom | Channel 4 | |
| Use of Music for Film Advertising | Spin | BBH London - United Kingdom | Audi | |
| Use of Music for Film Advertising | Stroll | TBWA\Media Arts Lab - United States | Apple | |
| Use of Music for Film Advertising | The Design Museum: Now Open | Gravity Road - United Kingdom | The Design Museum | |
| Use of Music for Film Advertising | THE GREATEST GIFT | AMVBBDO - United Kingdom | SAINSBURY'S | |
| Use of Music for Film Advertising | The Line-up Song | FP7/CAI - Egypt | Coca-Cola | |
| Use of Music for Film Advertising | Unlimited Together | Wieden+Kennedy New York - United States | Nike and Jordan Brand | |
| Use of Music for Film Advertising | What are girls made of? | Wieden+Kennedy Amsterdam - Netherlands | Nike | |
| Use of Music for Film Advertising | Year In Search 2016 | 72andSunny - United States | ||
| Use of Music for Film Advertising | YouTube Music Launch | Anomaly - United States | YouTube | |
| Graphic Design | ||||
| Annual Reports | Hope | Bruketa&Zinic OM d.o.o. - Croatia | Adris grupa | |
| Annual Reports | HRC 2016 ANNUAL REPORT | Design Army - United States | Human Rights Campaign | |
| Applied Print Graphics | Avery | White Studio - Portugal | Avery Dennison | |
| Applied Print Graphics | Night Chocolates | Atlas - Spain | Wallpaper* | |
| Applied Print Graphics | Pina_ | F/Nazca Saatchi & Saatchi - Brazil | Pinacoteca do Estado de São Paulo | |
| Applied Print Graphics | Smith Brunch Menu | Leo Burnett, Toronto - Canada | Smith Restaurant + Bar | |
| Calendars | The Slave Calendar | Geometry Global Cape Town and Ogilvy & Mather Cape Town - South Africa | Melody Kleinsmith | |
| Catalogues & Brochures | A New Kind of Support | Landor Paris - France | Nachson Mimran & Arieh Mimram | |
| Catalogues & Brochures | Both Sides | BOB Design Ltd - United Kingdom | Kingston University, The Design School | |
| Catalogues & Brochures | Greek National Theatre | busybuilding D GKAZIS & CO LP - Greece | National Theater of Greece | |
| Catalogues & Brochures | Incite Magazine | Dixon Schwabl - United States | Dixon Schwabl | |
| Catalogues & Brochures | ISKANDAR JALIL: KEMBARA TANAH LIAT (CLAY TRAVELS) | WORK PTE - Singapore | NATIONAL GALLERY SINGAPORE | |
| Catalogues & Brochures | The 3-D | Sigi Mayer - Austria | Horst Stasny | |
| Catalogues & Brochures | Thinking Out Loud | Bendita Gloria - Spain | Anna Bonny | |
| Catalogues & Brochures | TypoCircle 40th Anniversary book | The Typographic Circle - United Kingdom | The Typographic Circle | |
| CD, DVD & Record Sleeves | Oh You People | KOREFE - Germany | Telefónica/o2 | |
| Data Visualisation | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Data Visualisation | Somos Brasil | Lyon - United Kingdom | Lyon | |
| Data Visualisation | The Next Rembrandt | J. Walter Thompson Amsterdam - Netherlands | J. Walter Thompson Amsterdam | |
| Digital & Mobile | F37 Foundry | Face37 - United Kingdom | F37 Foundry | |
| Digital & Mobile | The Impossible Game | TBWA\Paris - France | SNCF | |
| Digital & Mobile | Through the Dark | R/GA Sydney - United States | ||
| Direct Mail | ?Let?s stick together? | KMS TEAM GmbH - Germany | KMS TEAM GmbH | |
| Direct Mail | IKEA: Cook This Page | Leo Burnett, Toronto - Canada | IKEA Canada | |
| Direct Mail | The Book Tape | Serviceplan - Germany | Random House | |
| Direct Mail | What 3 Words | OgilvyOne - United Kingdom | What 3 Words | |
| Greeting Cards & Invitations | 1 of 300: Limited Edition Invitations of Contemporary Art | Leo Burnett, Toronto - Canada | Museum of Contemporary Art | |
| Greeting Cards & Invitations | Anna | BOB Design - United Kingdom | Mireille and Timo Burkhardt Hädrich | |
| Greeting Cards & Invitations | Christmas Card | RRDCreative - United Kingdom | RRDCreative (Self Promotion) | |
| Greeting Cards & Invitations | Imprimerie Du Marais - Luxepack 2016 invite | Made Thought - United Kingdom | Imprimerie Du Marais | |
| Greeting Cards & Invitations | Reality Xmas | McCann London - United Kingdom | Doctors of The World | |
| Integrated Graphics | A New Kind of Support | Landor Paris - France | Nachson Mimran & Arieh Mimram | |
| Integrated Graphics | An Experiment of the Imagination | DENTSU - Japan | NIKKEI inc. | |
| Integrated Graphics | Carpenters Wharf | Jack Renwick Studio - United Kingdom | Anderson | |
| Integrated Graphics | Casa Bonay | Mucho - Spain | Casa Bonay | |
| Integrated Graphics | Honda. Great Journey. | DENTSU - Japan | Honda Motor Co., Ltd. | |
| Integrated Graphics | Life is Electric | DENTSU - Japan | Panasonic corporation | |
| Integrated Graphics | Somos Brasil | Lyon - United Kingdom | Lyon | |
| Integrated Graphics | Staatstheater Mainz CI | Neue Gestaltung GmbH - Germany | Staatstheater Mainz GmbH | |
| Moving Image (Graphic Design) | 1966 World Cup Final | Uniform - United Kingdom | Uniform | |
| Moving Image (Graphic Design) | Fashion Business School | Alphabetical - United Kingdom | Rob Lakin | |
| Moving Image (Graphic Design) | Made in a Minute | BBDO New York - United States | Lowe's | |
| Moving Image (Graphic Design) | STONE MILK | FCB Brasil - Brazil | Clube de Criação | |
| Point of Sale | IKEA: Cook This Page | Leo Burnett, Toronto - Canada | IKEA Canada | |
| Posters | ?Mist-ery" Train / Sea Train | DENTSU - Japan | WILLER TRAINS | |
| Posters | I AM A WOMAN | Interbrand - United States | Charles Martella | |
| Posters | Life is Electric | DENTSU - Japan | Panasonic corporation | |
| Posters | Philips LED Storm - Cycle | Ogilvy & Mather India, Gurgaon - India | Philips India | |
| Posters | Staatstheater Mainz Premiere Posters | Neue Gestaltung GmbH - Germany | Staatstheater Mainz GmbH | |
| Posters | Steppenwolf Series I | Ogilvy & Mather - United States | Steppenwolf Theatre | |
| Posters | Straightline Poster | Supple Studio - United Kingdom | Prison Radio Association | |
| Posters | The Refugee Collection | Ogilvy & Mather Japan GK - Japan | Refugees International Japan | |
| Posters | The Study of Human Being | DENTSU - Japan | Dentsu Advertising Awards Selection Council | |
| Stamps | Agatha Christie Stamps | Royal Mail Stamps & Collectibles - United Kingdom | Royal Mail Stamps & Collectibles | |
| Stamps | Animail Stamps | Osborne Ross - United Kingdom | Royal Mail Group | |
| Stamps | Great Fire of London | The Chase - United Kingdom | Royal Mail | |
| Stationery | A New Kind of Support | Landor Paris - France | Nachson Mimran & Arieh Mimram | |
| Stationery | Karoline Trier | Studio Gry Strange Echwald/ gryechwald.com - Denmark | Karoline Trier | |
| Stationery | Rubbish Famzine The Identity Issue | Kinetic Singapore - Singapore | Holycrap.sg | |
| Wayfinding & Environmental Graphics | Kindergarten Marktstrasse Signaletik | Sägenvier DesignKommunikation - Austria | Stadt Dornbirn ? Kindergarten Marktstrasse | |
| Wayfinding & Environmental Graphics | Sntralen Wayfinding | Metric - Norway | Sentralen | |
| Wayfinding & Environmental Graphics | Tate Modern | Cartlidge Levene - United Kingdom | Tate Modern | |
| Wayfinding & Environmental Graphics | Zaans Medical Centre | SILO - Netherlands | Mecanoo Architecten / Zaans Medical Centre | |
| Integrated & Collaborative | ||||
| Collaborative | 215MCCANN/Xbox | 215MCCANNN - United States | Xbox | |
| Collaborative | Lurpak | Wieden+Kennedy London - United Kingdom | Christian Fischer | |
| Collaborative | Mother & IKEA | Mother - United Kingdom | IKEA | |
| Earned Media/Large Business (over 500 employees) | #BreaktheGame | Droga5 - United States | Under Armour | |
| Earned Media/Large Business (over 500 employees) | #DadDo | Grey New York - United States | P&G | |
| Earned Media/Large Business (over 500 employees) | Buster The Boxer | adam&eveDDB - United Kingdom | John Lewis | |
| Earned Media/Large Business (over 500 employees) | Dads #ShareTheLoad (Integrated Case) | BBDO India - India | P&G India | |
| Earned Media/Large Business (over 500 employees) | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Earned Media/Large Business (over 500 employees) | The Nation's Bike | Leo Burnett India - India | Bajaj Auto | |
| Earned Media/Medium Business (50-500 employees) | Reality Xmas | McCann London - United Kingdom | Doctors of The World | |
| Earned Media/Medium Business (50-500 employees) | The Refugee Nation | Ogilvy New York - United States | Amnesty International | |
| Earned Media/Medium Business (50-500 employees) | You Never Lamb Alone | The Monkeys - Australia | Meal and Livestock Australia | |
| Earned Media/Small Business (under 50 employees) | Kafa "Legally Bride" | Leo Burnett Beirut - Lebanon | KAFA (enough) Violence & Exploitation | |
| Innovative Media | IKEA: Cook This Page | Leo Burnett, Toronto - Canada | IKEA Canada | |
| Innovative Media | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Innovative Media | The Reversed Trailer | TRY - Norway | Harald A. Møller / Volkswagen Norway | |
| Innovative Media | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Innovative Media | Time Is Precious Case Study | Wieden+Kennedy - United States | Nike Inc. | |
| Integrated/Established Campaigns | Dads #ShareTheLoad (Integrated Case) | BBDO India - India | P&G India | |
| Integrated/Large Business (over 500 employees) | Johnsonville - Made the Johnsonville Way | Droga5 - United States | Johnsonville Sausage | |
| Integrated/Large Business (over 500 employees) | Life is Electric | DENTSU - Japan | Panasonic corporation | |
| Integrated/Large Business (over 500 employees) | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Integrated/Large Business (over 500 employees) | Social Innovation Campaign | BBDO New York - United States | Lowe's | |
| Integrated/Large Business (over 500 employees) | The Boys | Clemenger BBDO Melbourne - Australia | Pacific Brands Underwear Group Australia/ Bonds | |
| Magazine & Newspaper Design | ||||
| Consumer Magazines | Bloomberg Businessweek: The Electorate | Bloomberg Businessweek - United States | N/A | |
| Consumer Magazines | Kinfolk Magazine Issue 23 | Alex Hunting Studio - United Kingdom | Kinfolk Magazine | |
| Consumer Magazines | The New York Times Magazine / High Life | The New York Times Magazine - United States | The New York Times | |
| Consumer Magazines | Vanity Fair Issues | Vanity Fair - United States | Vanity Fair | |
| Independent Magazines | Avaunt Magazine Issue 4 | Avaunt Magazine - United States | Avaunt Magazine | |
| Independent Magazines | Buffalo Zine No. 4 | Buffalo Zine - United Kingdom | Buffalo Zine | |
| Independent Magazines | COMPOST | COMPOST Publisher - Argentina | COMPOST MAGAZINE | |
| Independent Magazines | Creative Direction of Port magazine issue 18 | Field Projects - United Kingdom | Port Magazine | |
| Independent Magazines | Elephant magazine | Atlas - Spain | Elephant Publishing Ltd | |
| Independent Magazines | MacGuffin Magazine | MacGuffin - Netherlands | MacGuffin | |
| Independent Magazines | Parterre de Rois | Parterre de Rois - Italy | Parterre de Rois | |
| Independent Magazines | Rubbish Issue No.5 In the Name of the Father | Kinetic Singapore - Singapore | Holycrap.sg | |
| Independent Magazines | Sabat Magazine - The Mother Issue | Sabat Magazine - United Kingdom | Sabat Magazine | |
| Independent Magazines | The Gentlewoman | The Gentlewoman - United Kingdom | The Gentlewoman | |
| Magazine Front Covers | Issue 04(16): Single Ladies | New York Magazine - United States | New York Magazine | |
| Magazine Front Covers | Issue 22(16): Trump | New York Magazine - United States | New York Magazine | |
| Magazine Front Covers | Parterre de Rois | Parterre de Rois - Italy | Parterre de Rois | |
| Magazine Front Covers | The Gentlewoman | The Gentlewoman - United Kingdom | The Gentlewoman | |
| Magazine Front Covers | The New York Times Magazine / Covers | The New York Times Magazine - United States | The New York Times | |
| Newspaper Front Covers | The Panama Papers | The Guardian - United Kingdom | The Guardian | |
| Newspaper Supplements | ROBINSON - la Repubblica | Gruppo Editoriale L'Espresso - Italy | La Repubblica | |
| Print with Digital/Magazines | The New York Times Magazine / The Music Issue | The New York Times Magazine - United States | The New York Times | |
| Trade Magazines | Beauty and the Abyss Magazine | Seite Zwei - Branding & Design - Austria | Vienna Tourist Board | |
| Media | ||||
| Use of Collaboration | Speak like the Patrón | Netflix / We Are Social - Italy | Netflix | |
| Use of Direct | Lifesaver Backpack | J. Walter Thompson Colombia - Colombia | Casa Luker | |
| Use of Direct | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Use of Events | GAYNZ | TBWA\Melbourne - Australia | ANZ | |
| Use of Events | Marriage Market Takeover | Forsman & Bodenfors - Sweden | SK-II | |
| Use of Events | The Love Cam | R/GA - United States | The Ad Council | |
| Use of Interaction | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Use of Interaction | NIKEiD VR Studio | R/GA Buenos Aires - United States | Nike | |
| Use of Mobile | PHE - Change 4 Life - Sugar Smart | M&C Saatchi - United Kingdom | Sheila Mitchell | |
| Use of Mobile | Pocket Patrol | Leo Burnett Sydney - Australia | Samsung Australia | |
| Use of Mobile | Rink Bingo | FCB Zürich - Switzerland | Hockey Club Davos | |
| Use of Mobile | Sugar Smarts | MEC - United Kingdom | Public Health England | |
| Use of Online Advertising | Cadbury Pre Joy | Ogilvy & Mather Johannesburg - South Africa | Mondelez | |
| Use of Online Advertising | Champions' Hijack | TBWA\RAAD - United Arab Emirates | Go Sport | |
| Use of Online Advertising | Donate the Bars | J.Walter Thompson Brasil - Brazil | Atados | |
| Use of Online Advertising | Drag, Drop and Go | Uncle Grey - Denmark | Cheapflights | |
| Use of Outdoor | #PaintBack | Heimat Berlin - Germany | Legacy Berlin | |
| Use of Outdoor | Dog Channel | AlmapBBDO - Brazil | Mars Pet | |
| Use of Outdoor | Heat Tech Window | Cheil Worldwide - Korea, Republic of | UNIQLO | |
| Use of Outdoor | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Use of Outdoor | The Reversed Trailer | TRY - Norway | Harald A. Møller / Volkswagen Norway | |
| Use of Outdoor | The Unusual Football Field Project | CJ Worx - Thailand | AP Thailand | |
| Use of PR | Coverboy | Grey New York - United States | P&G | |
| Use of PR | pUp syndrome | BBDO Russia Group - Russian Federation | Mars | |
| Use of PR | Sign Their Yearbook | Volt Stockholm - Sweden | New Yorkers Against Gun Violence | |
| Use of PR | The Mindchanger Workout | Ogilvy Brasil - Brazil | Rio 2016 | |
| Use of Publications | Hunt on the News | AKQA - United Kingdom | Netflix | |
| Use of Publications | Made From Remains | FCB New Zealand - New Zealand | NZ Fire Service | |
| Use of Radio & Audio | Girls of Paradise | McCann Paris - France | Mouvement du Nid | |
| Use of Retail | Behind the Leather | Ogilvy Group Thailand - Thailand | People for the Ethical Treatment of Animals | |
| Use of Social | Check it Before it's Removed: Naked Breasts on Facebook Against Breast Cancer | DDB Group Germany - Germany | Pink Ribbon Deutschland | |
| Use of Social | ManBoobs4Boobs | DAVID Buenos Aires - Argentina | MACMA | |
| Use of Social | Reword | Leo Burnett Melbourne - Australia | Headspace | |
| Use of Social | smart Social Leasing | BBDO Group Germany - Germany | Daimler AG / smart | |
| Use of Social | Twitter Refugees | VML South Africa - South Africa | PASSOP | |
| Use of Social | Unsafety Check | J. Walter Thompson New York - United States | Black Lives Matter | |
| Use of Talent | #BreaktheGame | Droga5 - United States | Under Armour | |
| Use of Talent | Bradshaw Stain | Saatchi & Saatchi New York - United States | Procter & Gamble | |
| Use of TV & Cinema | Bradshaw Stain | Saatchi & Saatchi New York - United States | Procter & Gamble | |
| Use of TV & Cinema | The Second Scoreboard | J. Walter Thompson Costa Rica - Costa Rica | Teletica, Inamu, Fedefutbol | |
| Music Videos | ||||
| Cinematography for Music Videos | False Alarm | Great Guns - United Kingdom | Universal /Republic Records In Association With Intel | |
| Cinematography for Music Videos | Gosh - Jamie XX - Romain Gavras | Iconoclast - France | Young Turks Recordings Ltd | |
| Direction for Music Videos | False Alarm | Great Guns - United Kingdom | Universal /Republic Records In Association With Intel | |
| Direction for Music Videos | Gosh - Jamie XX - Romain Gavras | Iconoclast - France | Young Turks Recordings | |
| Direction for Music Videos | Kolshik | Great Guns - United Kingdom | Leningrad | |
| Direction for Music Videos | The One Moment | Park Pictures - United States | OKGO | |
| Music Videos | Coldplay - "Up&Up" | PRETTYBIRD - United States | Coldplay | |
| Music Videos | Gosh - Jamie XX | Iconoclast - France | Young Turks Recordings | |
| Music Videos | Kolshik | Great Guns - United Kingdom | Leningrad | |
| Music Videos | Young Thug - Wyclef John | Pomp&Clout - United States | Atlantic Records | |
| Production Design for Music Videos | Bonobo 'No Reason' | Pulse Films - United Kingdom | Bonobo | |
| Special Effects for Music Videos | Coldplay - "Up&Up" | PRETTYBIRD - United States | Coldplay | |
| Outdoor Advertising | ||||
| Ambient | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Ambient | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Ambient | No Metro | SHACKLETON - Spain | Sony Pictures Spain | |
| Ambient | The Baby Stroller Test-Ride by Contours | FCB Chicago - United States | Kolcraft | |
| Ambient | The Refugee Nation | Ogilvy New York - United States | Amnesty International | |
| Ambient | The Reversed Trailer | TRY - Norway | HARALD A. MØLLER / VOLKSWAGEN NORWAY | |
| Outdoor Advertising/Tactical | The Unusual Football Field Project | CJ WORX - Thailand | AP THAILAND | |
| Poster Advertising Campaigns | Chav/Bed/War | Grey London - United Kingdom | Tate Britain | |
| Poster Advertising Campaigns | Everything in Black&White | F/Nazca Saatchi & Saatchi - Brazil | Leica Gallery São Paulo | |
| Poster Advertising Campaigns | FINDING HER | DDB DUBAI - United Arab Emirates | UN WOMEN EGYPT | |
| Poster Advertising Campaigns | Fortunes Told | CHI&Partners - United Kingdom | The Sunday Times | |
| Poster Advertising Campaigns | IRN-BRU - It makes no sense | Leith - United Kingdom | IRN-BRU | |
| Poster Advertising Campaigns | Kol Nokta Btefrek | Impact BBDO Dubai - United Arab Emirates | Law Andak Dam | |
| Poster Advertising Campaigns | Make Love Not Walls | Anomaly - Netherlands | Diesel | |
| Poster Advertising Campaigns | Newspaper Stack | Scholz & Friends - Germany | Der Tagesspiegel | |
| Poster Advertising Campaigns | No More Black Targets | FRED & FARID - France | New York Society for Ethical Culture | |
| Poster Advertising Campaigns | No Shame | Cossette - Canada | Easy. | |
| Poster Advertising Campaigns | Thanks, 2016. It's been weird. | Spotify - United Kingdom | Spotify | |
| Poster Advertising/Enhanced Posters | Keep Hope Alive | These Days - Belgium | Child Focus | |
| Poster Advertising/Existing Sites | Get Back, Tohoku | DENTSU - Japan | EAST JAPAN RAILWAY COMPANY | |
| Poster Advertising/Free Format | The King of Drive-Thrus | TBWA\Paris - France | McDonald's | |
| Packaging Design | ||||
| Consumer Packaging Design | Ageing Wine Bottle | Kolle Rebbe GmbH - Germany | Weingut Knipser | |
| Consumer Packaging Design | Give The Rainbow | adam&eveDDB - United Kingdom | Mars | |
| Consumer Packaging Design | Heavy Weight Packaging | Kolle Rebbe GmbH - Germany | TOX-DÜBEL-TECHNIK GmbH | |
| Consumer Packaging Design | Jaegermeister Coolpack | Cheil Germany GmbH - Germany | Mast-Jaegermeister SE | |
| Consumer Packaging Design | The Domino Effect | jones knowles ritchie - United Kingdom | Domino's Pizza Group | |
| Consumer Packaging Design | The tear-open-mailing for "Mein Kampf" - Against Racism" | Ogilvy Germany - Germany | Gesicht zeigen! An association encouraging people to stand against racism in Germany | |
| Innovative Packaging Design | Edible Six Pack Rings | We Believers - United States | Saltwater Brewery | |
| Luxury Packaging Design* | Air-Ink | Marcel Sydney - Australia | HEINEKEN Asia Pacific | |
| Luxury Packaging Design* | Life is Electric | DENTSU - Japan | Panasonic corporation | |
| Luxury Packaging Design* | Loose Case For Type II Diamonds | Harumi Sasaki, Anna Sakaguchi - Japan | TO-WA kiseki Co. | |
| Luxury Packaging Design* | Package of Kishimen (flat-shaped udon noodle) | Peace Graphics - Japan | Tatsumimenten | |
| Luxury Packaging Design* | The Badger | BrandOpus - United Kingdom | Hall & Woodhouse | |
| Sustainable Packaging Design | Edible Six Pack Rings | We Believers - United States | Saltwater Brewery | |
| PR | ||||
| Creative B2B Campaign* | Aland Index Initiative | RBK Communication - Sweden | Ålandsbanken | |
| Creative B2C Campaign* | ANZ POCKET MONEY | TBWA\Melbourne - Australia | ANZ | |
| Creative B2C Campaign* | Marriage Market Takeover | Forsman & Bodenfors - Sweden | SK-II | |
| Creative Use of Media | Bradshaw Stain | Saatchi & Saatchi New York - United States | Procter & Gamble | |
| Creative Use of Media | Doors Of Thrones | Publicis London - United Kingdom | Tourism Ireland | |
| Creative Use of Media | Libé des réfugiés | FRED & FARID - France | Libération | |
| Creative Use of Media | Reality Xmas | McCann London - United Kingdom | Doctors of The World | |
| Creative Use of Media | SMS Last Words | Havas Shanghai - China | Global Road Safety | |
| Crisis Management | Holy Water | Sancho BBDO - Colombia | Ministry of Environment and Sustainable Development | |
| In-Market Campaign | Edible Six Pack Rings | We Believers - United States | Saltwater Brewery | |
| In-Market Campaign | Libé des réfugiés | FRED & FARID - France | Libération | |
| Integrated Campaign | Bradshaw Stain | Saatchi & Saatchi New York - United States | Procter & Gamble | |
| Integrated Campaign | Dads #ShareTheLoad (Integrated Case) | BBDO India - India | P&G India | |
| Integrated Campaign | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Multi-Market Campaign | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Public Affairs Campaign | #JoinTheHerd | Grey London - United Kingdom | WildAid | |
| Public Affairs Campaign | Children´s election | McCann Spain - Spain | Save the Children | |
| Public Affairs Campaign | CORRECTING HISTORY | TBWA\SANTIAGO MANGADA PUNO - Philippines | The Campaign Against the Return of the Marcoses to Malacanang or CARMMA | |
| Public Affairs Campaign | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Public Affairs Campaign | The Unusual Football Field Project | CJ WORX - Thailand | AP THAILAND | |
| Use of Digital & Social Media | MANBOOBS4BOOBS | DAVID buenos aires - Argentina | MACMA | |
| Use of Digital & Social Media | Reword | Leo Burnett Melbourne - Australia | Headspace | |
| Use of Digital & Social Media | The DNA Journey | &Co./NoA - Denmark | momondo | |
| Use of Events | The Refugee Nation | Ogilvy New York - United States | Amnesty International | |
| Use of Media Relations | The Swedish Number | INGO Stockholm - Sweden | The Swedish Tourist Association | |
| Use of Media Relations | You've Gotta Have a Team | BMF - Australia | Football Federation of Australia | |
| Press Advertising | ||||
| Press Advertising (Local) | Give the Rainbow | adam&eveDDB - United Kingdom | Mars | |
| Press Advertising (National) | Hate Going Twice | Leo Burnett Germany - Germany | FCA Germany AG | |
| Press Advertising (National) | Loving The Night 1 | TBWA\Thailand - Thailand | McDonald's | |
| Press Advertising (National) | Road | FCB Inferno - United Kingdom | FCB Inferno | |
| Press Advertising Campaigns (International) | Endless Possibilities | AlmapBBDO - Brazil | Getty Images | |
| Press Advertising Campaigns (Local) | A Taste of Freedom | CHI&Partners - United Kingdom | Freedom Brewery | |
| Press Advertising Campaigns (Local) | Newspaper Stack | Scholz & Friends - Germany | Der Tagesspiegel | |
| Press Advertising Campaigns (National) | Burning Stores Campaign | DAVID Miami - Argentina | Burger King | |
| Press Advertising Campaigns (National) | Documents | DDB New York - United States | Gun by Gun | |
| Press Advertising Campaigns (National) | Gates | AlmapBBDO - Brazil | MAN Latin America | |
| Press Advertising Campaigns (National) | Independence | BBH London - United Kingdom | The Guardian | |
| Press Advertising Campaigns (National) | Pepsi Light "Iconic Moments" | BBDO Group Germany - Germany | PepsiCo Deutschland | |
| Public Service Press Advertising* | Dirty Watercolor | TBWA\Santiago Mangada Puno - Philippines | ABS CBN Foundation | |
| Public Service Press Advertising* | Ignoring History | Africa - Brazil | ACNUR/UNHCR ? The UN Refugee Agency | |
| Public Service Press Advertising* | Switch it off. | Ogilvy Germany - Germany | Amnesty International | |
| Tactical Press Advertising | Brad is single | TRY Oslo - Norway | Norwegian | |
| Trade Press Advertising* | You Are Your Book | john st - Canada | Miami Ad School | |
| Product Design | ||||
| Consumer Product Design | 13-inch MacBook Pro | Apple - United States | Apple | |
| Consumer Product Design | 15-inch MacBook Pro | Apple - United States | Apple | |
| Consumer Product Design | hmbldt | Anomaly - United States | hmbldt | |
| Consumer Product Design | iPhone 7 Plus | Apple - United States | Apple | |
| Consumer Product Design | Plumen 003 | Plumen - United Kingdom | Plumen | |
| Consumer Product Design | Woobi Play | Kilo Design ApS - Denmark | Beijing Airmotion Laboratories | |
| Inclusive Product Design | DOT. The First Braille Smartwatch. | Serviceplan/Serviceplan Korea - Germany | Dot Incorporation | |
| Inclusive Product Design | PlayPallets | PlayPallets International - United States | PlayPallets International | |
| Innovative Product Design | LandCruiser Emergency Network | Saatchi & Saatchi Sydney - Australia | Toyota Motor Corporation Australia | |
| Innovative Product Design | Savlon Healthy Hands Chalk Sticks | Ogilvy & Mather, Mumbai - India | ITC Savlon | |
| Prototypes | Touchable Ink | J. Walter Thompson Bangkok - Thailand | Thai Samsung Electronics / Thai Association of The Blind | |
| Prototypes | YMCA Playnasium | McCann Melbourne - Australia | YMCA Victoria | |
| Sustainable Product Design | Allbirds - Sustainable Wool Runner | Allbirds - New Zealand | Allbirds | |
| Sustainable Product Design | Nebia Shower System | Nebia - United States | Nebia | |
| Radio & Audio | ||||
| Innovative Use of Radio | Can't Stop | R/GA - United States | Samsung | |
| Innovative Use of Radio | Football Memories FM | LOLA-MullenLowe - Spain | Libero Football Magazine | |
| Innovative Use of Radio | School Zone Radio | Africa - Brazil | Suzuki | |
| Radio Advertising 0-30 seconds | Psychic | DDB South Africa - South Africa | Ashleigh Sanderson | |
| Radio Advertising Campaigns | Something to Hide | FoxP2 Cape Town - South Africa | Master Lock | |
| Radio Advertising Campaigns | The Everyman Meal - Sad Man | Ogilvy & Mather Johannesburg - South Africa | KFC | |
| Radio Advertising over 30 seconds | Adios Amigo | Havas New York - United States | Heineken | |
| Radio Advertising over 30 seconds | Emergency Services | adam&eveDDB - United Kingdom | Harvey Nichols | |
| Radio Advertising over 30 seconds | Sound of Sixteen | Boys & Girls - Ireland | Independent Broadcasters of Ireland | |
| Radio Advertising over 30 seconds | The US President | Hunt Lascaris Johannesburg - South Africa | Flight Centre | |
| Tactical Radio Advertising | Fireworks from Aleppo | Uncle Grey - Denmark | Amnesty | |
| Use of Branded Audio Content* | GE Podcast Theater Presents life.af/ter | BBDO New York - United States | GE | |
| Spatial & Experiential Design | ||||
| Design for Public Spaces | The Conscious Crossing | Clemenger BBDO Wellington - New Zealand | KiwiRail | |
| Design for Public Spaces | The Unusual Football Field Project | CJ Worx - Thailand | AP Thailand | |
| Design for Public Spaces | Windlicht | Studio Roosegaarde - Netherlands | KPN | |
| Exhibition Design | BioDesign Studio | Local Projects - United States | The Tech Museum of Innovation | |
| Exhibition Design | La Cité du Vin Exhibition, Bordeaux | Casson Mann - United Kingdom | La Cité du Vin | |
| Exhibition Design | Made Possible By Melbourne | McCann Melbourne - Australia | Lara McKay | |
| Experiential Design | Behind the leather | Ogilvy Group Thailand - Thailand | People for the Ethical Treatment of Animals | |
| Experiential Design | Tailor Made Store | BWM Dentsu Melbourne - Australia | Chadstone | |
| Hospitality & Workplace interiors | METEOR CINEMA | ONE PLUS PARTNERSHIP - Hong Kong | GUANGZHOU JINYI MEDIA CORPORATION | |
| Installation Design | Diffusion Choir | Sosolimited - United States | BioMed Realty | |
| Installation Design | Kunstmuseum Basel Light Frieze | iart ag - Switzerland | Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt | |
| Installation Design | Light Masonry | Jason Bruges Studio - United Kingdom | Make It York | |
| Installation Design | Meet Graham | Clemenger BBDO Melbourne - Australia | Transport Accident Commission (Victoria) | |
| Installation Design | Nike Unlimited Stadium | BBH Singapore - Singapore | Nike | |
| Installation Design | SMS Last Words | Havas Shanghai - China | Global Road Safety | |
| Installation Design | The Field Trip to Mars | McCann New York - United States | Lockheed Mars | |
| Installation Design | The Pilcrow | OH OK LTD - United Kingdom | NOMA | |
| Trade Show & Exposition Design | mt ex 3331 | Iyama Design - Japan | Kamoi Kakoshi | |
| Writing for Advertising | ||||
| Writing for Digital Marketing | Flowers | Impact BBDO Dubai - United Arab Emirates | Visa | |
| Writing for Digital Marketing | Looking Back | FCB Chicago - United States | Clark Street Bridge | |
| Writing for Digital Marketing | Perfume | Impact BBDO Dubai - United Arab Emirates | Visa | |
| Writing for Digital Marketing | War of Wits | 215MCCANNN - United States | Xbox | |
| Writing for Direct | Silicon Valley URXXL | DDB Group New Zealand - New Zealand | SKY Television New Zealand | |
| Writing for Film Advertising | adidas Tale of Two | Taproot Dentsu - India | Adidas | |
| Writing for Film Advertising | BONDS 'The Boys' | Guilty - Australia | Bonds | |
| Writing for Film Advertising | Dillan's Voice | TBWA\Media Arts Lab - United States | Apple | |
| Writing for Film Advertising | LET'S BE BLUNT | AMVBBDO - United Kingdom | CAMELOT | |
| Writing for Poster Advertising | Chav/Bed/War | Grey London - United Kingdom | Tate Britain | |
| Writing for Radio & Audio | Anniversary | Hunt Lascaris Johannesburg - South Africa | City Lodge Hotels | |
| Writing for Radio & Audio | Long Story Short 2 | Fitzgerald & Co - United States | Quikrete | |
| Writing for Radio & Audio | Skittles Blank The Rainbow | DDB Chicago - United States | Wrigley/Mars Inc. | |
| Writing for Radio & Audio | Spiritual Festival | Hunt Lascaris Johannesburg - South Africa | Flight Centre | |
| Writing for Radio & Audio | War/Gay/Gin Lane | Grey London - United Kingdom | Tate Britain | |
| Writing for Social Media | Rule40 | Leo Burnett Chicago - United States | Brooks Running | |
| Writing for Design | ||||
| Writing for Brand Experiences & Environments | WWDC 2016 | Apple - United States | Apple | |
| Writing for Branding Schemes | Jacamo Real-Man Manual | LOVE - United Kingdom | N Brown | |
| Writing for Digital Platforms | Premmie Proud | BWM Dentsu Sydney - Australia | BabyLove | |
| Writing for Digital Platforms | Sideways Dictionary | Jigsaw - United Kingdom | Jigsaw | |
| Writing for Printed Materials & Graphic Communications | The Slave Calendar | Geometry Global Cape Town and Ogilvy & Mather Cape Town - South Africa | Melody Kleinsmith | |
| Writing for Websites | getcoleman.com website | Joe Coleman Copywriting - United Kingdom | Joe Coleman Copywriting | |
Entrants will have to wait until the Award Ceremony at Troxy, London on Thursday, 27 April for the colour reveal, with results are embargoed until 2am GMT +2 on Friday, 28 April, to find out exactly which colour Pencils – Wood, Graphite, Yellow or Black – have been won.
As there are no quotas for awards at D&AD, the number of awarded entries fluctuates year to year. This means some years no Black Pencils are awarded: the record currently stands at just six - keep your eyes peeled!
We’ll have the final tally as soon as embargo lifts. To keep up with all the latest from D&AD, visit www.dandad.org for more information and be sure to follow @DandAD and the official #DandAD17 hashtag on Twitter.
