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From billboard banner to school bag: Turning waste into opportunity

From billboard banner to school bag: Turning waste into opportunity

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WPP Enterprise Solutions has signed a strategic collaboration agreement with AWS to operationalise agentic AI for brands (Image source: © 123rf )

Delivering AI systems at the speed and scale to meet consumer demand

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

By Tom Kaneshige 22 Jan 2026

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

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New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

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Digital advertising group Aleph launches payment unit

18 Aug 2023

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The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Customer experience will help retailers overcome the financial hit from coronavirus

Customer experience will help retailers overcome the financial hit from coronavirus

Frederic Dimanche 6 Jul 2020

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

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