According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...
15 Jan 2019
Department stores were once seen as innovative. They stocked wide ranges of goods - Noel Coward once bought an alligator from Harrods...
Ruth Marciniak 24 Aug 2018
HAMBURG, GERMANY: The remaining jury members have been named for Eurobest 2010, one of Europe's principal creative advertising and communications festivals honouring and celebrating European creative excellence across all major disciplines.
21 Oct 2010
LONDON, UK: Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage?
Robin Lauffer 6 Sep 2010