Marketing & Media trends
Construction & Engineering trends
CSI & Sustainability trends
Energy & Mining trends
HR & Recruitment trends
Logistics & Transport trends
When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However, the technology is fast evolving from the domain of the professional gamers, "Glassholes", and more adventurous advertising agencies and into real life...
Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...
Jessica Tennant 24 Jul 2018
Nielsen Sports recently hosted an industry breakfast that outlined the five biggest commercial sports trends for 2018. These trends will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future...
11 Jun 2018
Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
Louise Marsland 24 Apr 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
Leigh Andrews 19 Apr 2018
Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...
Leigh Andrews 12 Apr 2018
Brand South Africa has released findings from a new 2017 Domestic Perceptions Research project which aims to develop insight into how South Africans perceive the nation brand...
6 Apr 2018
There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...
Leigh Andrews 5 Apr 2018
While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...
Grant Fleming 27 Mar 2018
FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...
Leigh Andrews 13 Mar 2018