Marketing & Media trends

Marketing & Media trends

Tourism trends

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The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday...

By Jessica Tennant 20 Feb 2018

Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

#BizTrends2018: Game-changing insights and trends

Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises...

Issued by Ask Afrika 5 Feb 2018

#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

By Natasha Fourie 5 Feb 2018

#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech

Ad operations professionals are now under immense pressure to upskill and provide data driven insights...

By Pilira Mwambala 2 Feb 2018

Youth Trends 2018

Youth are synonymous with having extremely short attention spans. With that being said, the truth is that this is a problem that plagues most of us in this non-stop world of content consumption...

By Mokebe Thulo with contribution from Kgomotso Mokob, Issued by HDI Youth Marketeers 30 Jan 2018

#BizTrends2018: Communication planning in a disruptive world

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

By Gisela Seeley 30 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa...

By Jessica Tennant 29 Jan 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: Boldly advancing into the digital technology future

There is real concern at both business and individual level about how rapidly the digital technology environment is changing...

By Lebo Madiba 29 Jan 2018

What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

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