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Latest SAARF research: AMPS June 2014
Latest SAARF research: AMPS June 2014

On behalf of the media, marketing and advertising industries, the South African Audience Research Foundation (SAARF) produces the bi-annual All Media and Products Survey (AMPS), providing data on media consumption, demographics, and products, brands and services.

16 Oct 2014 14:37

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play.

By Ingrid von Stein 14 Oct 2014 11:31