Globally recognised out-of-home audience accountability comes to South Africa
Globally recognised out-of-home audience accountability comes to South Africa

JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. The ROAD currency, to deliver media metrics such as reach, frequency, GRPs and CPM, will now position the South African out-of-home industry alongside that of the many other countries that have already developed currency frameworks like ROUTE in the UK, and Move in Australia.

Issued by JCDecaux 20 hours ago

Airport Ads erects gantries at Lanseria International Airport
Airport Ads erects gantries at Lanseria International Airport

Airport Ads®, a division of Provantage Media Group, will now be providing another golden opportunity to advertisers wanting to reach high-end consumers in an airport environment. The new opportunity comes in the form of enormous gantries in the Lanseria International Airport precinct.

Issued by Provantage Media Group 23 hours ago

123RF
Successfully measuring OOH with the OMC

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people? The Outdoor Measurement Council (OMC) have the answers to these questions, and gave them at an event on 20 May at the One & Only Hotel in Cape Town, where they announced new software to measure audience reach.

By Beverley Klein 25 May 2016

Expand a Sign partners with Dezzi Raceway
Expand a Sign partners with Dezzi Raceway

Industry leader in portable advertising and branding solutions, Expand a Sign, recently confirmed their partnership with Dezzi Raceway based in Port Shepstone. Expand a Sign sponsored Dezzi Raceway with multiple branding solutions, including Acacia Umbrellas, Flying Banners a Gazebo and Inflatable Arch. In return, Expand a Sign are able to use the Dezzi Raceway for product testing and their portable branding around the 2.5km circuit will be seen by the crowds who attend the numerous events throughout the year.

Issued by Expand a Sign 24 May 2016

Powa Towas dominate in taxi environment
Powa Towas dominate in taxi environment

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12m in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high-impact space in strategically selected, bustling, high-volume commuter traffic flow areas.

Issued by Provantage Media Group 24 May 2016