Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, marketing manager for Outdoor Network.
Issued by Provantage Media Group 20 Apr 2017
Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry.
While celebrating a landmark 10 years in business, The Marketing Kraal (TMK) is making plans to enter the next phase with a bang.
Issued by The Marketing Kraal 18 Apr 2017