As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad avoidance involves nothing more innovative than turning to the next page of a magazine, changing channels, or getting up to make a cup of tea, all of which still allow a particularly creative advertiser to recapture our attention, digital media may not be so lucky.
Provantage Media Group is proud to announce the launch of South Africa's largest transit media brand - Transit Ads. Transit Ads consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry.
Issued by Provantage Media Group 30 Sep 2015 12:56