123RF
Successfully measuring OOH with the OMC

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people? The Outdoor Measurement Council (OMC) have the answers to these questions, and gave them at an event on 20 May at the One & Only Hotel in Cape Town, where they announced new software to measure audience reach.

By Beverley Klein 25 May 2016

Expand a Sign partners with Dezzi Raceway
Expand a Sign partners with Dezzi Raceway

Industry leader in portable advertising and branding solutions, Expand a Sign, recently confirmed their partnership with Dezzi Raceway based in Port Shepstone. Expand a Sign sponsored Dezzi Raceway with multiple branding solutions, including Acacia Umbrellas, Flying Banners a Gazebo and Inflatable Arch. In return, Expand a Sign are able to use the Dezzi Raceway for product testing and their portable branding around the 2.5km circuit will be seen by the crowds who attend the numerous events throughout the year.

Issued by Expand a Sign 24 May 2016

Powa Towas dominate in taxi environment
Powa Towas dominate in taxi environment

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12m in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high-impact space in strategically selected, bustling, high-volume commuter traffic flow areas.

Issued by Provantage Media Group 24 May 2016

Corona billboard that won an award at the Obies this year.
What's driving the growth of OOH?

Below, find seven of the main drivers behind the current surge in growth of the out of home (OOH) industry.

By Terry Murphy 9 May 2016

Bruce Burgess appointed Group Managing Director for Posterscope SSA
Bruce Burgess appointed Group Managing Director for Posterscope SSA

The efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships.

Issued by Dentsu Aegis Network 4 May 2016

TractorTracking a game changer in transit advertising
TractorTracking a game changer in transit advertising

Tractor Outdoor, one of the top national outdoor media owners, has launched its TractorTracking™ division which aims to provide advertisers and agencies alike various data sets about the campaigns that they book with Tractor.

Issued by Tractor Outdoor 3 May 2016

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries.

By Terry Murphy 29 Apr 2016