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Transit Track confirms TRANSIT.TV's brand appeal - Provantage Media Group
Transit Track confirms TRANSIT.TV's brand appeal

It's just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI.

Issued by Provantage Media Group 21 Oct 2014 12:10

OOH plays major role in driving consumer response
OOH plays major role in driving consumer response

A new global research study shows that Out of Home advertising plays a major role in driving consumer response and action, contrary to some views in the direct marketing industry that consumers do not respond immediately to OOH advertising. It is also clear that it can work well in collaboration with online and mobile communications.

21 Oct 2014 10:27

Latest SAARF research: AMPS June 2014
Latest SAARF research: AMPS June 2014

On behalf of the media, marketing and advertising industries, the South African Audience Research Foundation (SAARF) produces the bi-annual All Media and Products Survey (AMPS), providing data on media consumption, demographics, and products, brands and services.

16 Oct 2014 14:37

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play.

By Ingrid von Stein 14 Oct 2014 11:31

The importance of direct, strong and collaborative relationships in the OOH industry - Tractor Outdoor
The importance of direct, strong and collaborative relationships in the OOH industry

One only has to take a look at the last Cannes award that took place recently to notice that this industry event is now no longer filled with advertising agency folk patting each other on the back and celebrating their own creativity (normally at their clients' expense) but more and more traditional media owners like Google and Yahoo are starting to set up camp and engage the very same clients that these agencies used to once act as intermediaries for. As margins become slimmer across the industry more and more clients are looking to stretch their marketing budgets by engaging with media owners and technology companies directly quite often at the expense of creative agencies.

Issued by Tractor Outdoor 7 Oct 2014 13:31

Provantage Media Group's Airport Ads launches VisioNet - Provantage Media Group
Provantage Media Group's Airport Ads launches VisioNet

Airport Ads®, a division of Provantage Media Group, has unveiled the biggest indoor screen in an airport environment in southern Africa. The screen measures an impressive 8m by 5m (37m2) and is a high definition digital billboard that offers brands a powerful advertising opportunity at Durban's King Shaka International Airport. The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes.

Issued by Provantage Media Group 7 Oct 2014 11:14

Loeries fly Out of Home - Continental Outdoor
Loeries fly Out of Home

Continental Outdoor Media, the official sponsor of the Outdoor category, and the official supplier of out-of-home media to the Loeries, is proud to be involved with the Loeries to celebrate creativity and excellence in advertising and show its support for upholding world-class levels of creativity in the advertising industry in South Africa and Africa.

Issued by Continental Outdoor 6 Oct 2014 08:51

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure.

By Danette Breitenbach 2 Oct 2014 10:25

Nal'ibali reading-for-enjoyment OOH campaign
Nal'ibali reading-for-enjoyment OOH campaign

The Nal'ibali reading-for-enjoyment campaign's new 'Story Power. Bring it Home.' billboard and communications drive has 500 billboards going up nationwide on 1 October 2014 to coincide with the launch of season 2 of its radio stories, in partnership with SABC Education.

29 Sep 2014 09:36

TRANSIT.TV expands its static footprint to Denneboom - Provantage Media Group
TRANSIT.TV expands its static footprint to Denneboom

Provantage Out of Home Media's highly successful TRANSIT.TV™ has expanded to Mamelodi's Denneboom Station. This is a significant move for the fully-fledged digital channel as the station is set to become an important transport hub within the greater Tshwane area.

Issued by Provantage Media Group 25 Sep 2014 12:35

All the 2014 Clio Awards South African winners
All the 2014 Clio Awards South African winners

The Clio awards winners have been announced and South African agencies walked away with three Gold, six Silver and eleven Bronze.

25 Sep 2014 10:26

Health campaign communicates to women in fitting rooms
Health campaign communicates to women in fitting rooms

To reach its target audience of women in the Western Cape over 15 years of age, the provincial department of health selected Primedia Unlimited's Fitting Exposure and Mxit to message its target of a 75% reduction in the maternal death rate by 2015.

25 Sep 2014 08:58