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New Ricoh campaign uses light-hearted political humour

The new OOH campaign from Ricoh SA uses light-hearted political humour as it encourages South Africans to 'Imagine. Change' and it uses a cartoon of Helen Zille and Julius Malema embracing to make the point.

10 Apr 2014 15:15

Experiential marketing: Why pop-up retail needs to form part of advertising strategy

What's the next big thing that will entice your consumers to buy your products?

Issued by FSD 10 Apr 2014 12:54

Solving social challenges in townships

Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising. After several years of challenges and literal fine crafting of this sector it is now time for brands to effectively build and improve the quality of the lives of the people in the communities they communicate to, and it couldn't be easier.

By Banele Rewo 10 Apr 2014 09:25

New integrated campaign 'Don't Worry. Be Hollard

Ogilvy & Mather Johannesburg recently launched the 'Don't Worry. Be Hollard' campaign.

10 Apr 2014 09:03

Guerrilla IMC and Super M's outdoor campaign that actually impacts people lives

Brands make many promises. Most of them rely on the consumer having to buy something for the brand to keep up their end of the bargain. Super M decided to fly in the face of such open bribery by teaming up with outdoor specialists Guerrilla IMC and giving the people of Cape Town free rides all summer!

Issued by Guerrilla IMC 9 Apr 2014 10:00

Provantage unveils its rebranding

Leading out of home company Provantage has just unveiled its new corporate structure and brand identity and will now be known as Provantage Media Group (PMG). The rebranding was driven by a new vision and expansion strategy that will deliver focus, innovation and specialisation in selected sectors within the southern African media landscape.

Issued by Provantage 8 Apr 2014 10:54

The Creative Circle 2013 Ad of the Year results

The Creative Circle announced the winners of its 2013 Ad of the Year Awards on 3 April at the new revamped The Venue, Melrose Arch, Johannesburg.

7 Apr 2014 13:04

Creative Circle results for February 2014

The Creative Circle Ad of the Month results for February 2014 have been announced.

3 Apr 2014 08:59

Happy seventh birthday in the Kraal

Seven birthday candles will be blown when The Marketing Kraal turns seven on 1 April 2014. This dynamic and vibrant outdoor advertising and media company first came onto the South African outdoor media space on 1 April 2007.

Issued by The Marketing Kraal 1 Apr 2014 08:59

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

Home-grown TV commercial for NMMU

Nelson Mandela Metropolitan University (NMMU) releases its first television advertisement - and it's entirely home-grown.

31 Mar 2014 08:24

Commuter shelters - Street furniture that is both public amenity and advertising platform

Skhumbuzo Nkosi, director at Provantage, outlines the transformation of commuter shelters and why they are beneficial for brands, advertisers and commuters.

Issued by Provantage 26 Mar 2014 10:04

Happy Guerrilla IMC - reaches a milestone

November 2013 saw Guerrilla IMC add another candle to its "birthday cake" - making it five very successful years in business. No mean feat in the competitive outdoor advertising industry where "fly by night" operators are commonplace.

Issued by Guerrilla IMC 26 Mar 2014 08:45