Continental Outdoor, as the Loeries Out of Home sponsor for the second year, has taken a walk down memory lane to celebrate outstanding Out of Home creativity from the past. Not the immediate past, but way back to the '70s, '80s and '90s to the Rent A Sign and CorpCom days when the importance and value of creativity was well understood and equally celebrated.
Issued by Continental Outdoor 30 Mar 2015 11:47
The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them.
Issued by Primedia Outdoor 23 Mar 2015 10:53
The first truly interactive digital out-of-home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own!
Issued by Continental Outdoor 12 Mar 2015 11:21
There's something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and the hum of myriad conversations, carried across the organised chaos of taxis and commuters.
Issued by Primedia Outdoor 12 Mar 2015 10:28
The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) to provide buyers of OOH media with a currency and survey that allows for efficient and accurate OOH planning. South Africa media agencies will have valuable and easily accessible audience measurement for OOH that will assist planning and provide the statistical weight necessary to justify OOH spend to clients.
12 Mar 2015 09:17
Jean Coetzee of Provantage Out of Home Media shares insights on how the transit environment is evolving, how this is changing the way commuters consume advertising and why this is affecting purchasing behaviours.
The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith.
Issued by Primedia Outdoor 4 Mar 2015 13:36