Tractor Outdoor welcomes Nour Raad back to the team!
Tractor Outdoor welcomes Nour Raad back to the team!

Tractor Outdoor is pleased to announce the return of Nour Raad to their Cape Town branch.

Issued by Tractor Outdoor 2 days ago

Outdoor Network gets heads turning in Centurion with their new digital billboard
Outdoor Network gets heads turning in Centurion with their new digital billboard

Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network's expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital out-of-home campaign across the entire network, with immediacy and great flexibility in terms of creative execution.

Issued by Provantage Media Group 2 days ago

Social media integration at its core
Social media integration at its core

What is integration? According to dictionary.com the most common definition of this is:

By Tyrone Donders 11 Apr 2018

Builders Warehouse books Oasis Digital Platform
Builders Warehouse books Oasis Digital Platform

Oasis is delighted to have its first booking from the Massmart group on its digital platform, with the booking we received from Builders Warehouse.

Issued by Oasis Digital Networks 10 Apr 2018

PSA and Romano Signs merge
PSA and Romano Signs merge

Creates largest signage company in sub-Saharan Africa

Issued by CharlesSmithAssociates/Sha-Izwe Communications 6 Apr 2018

New hybrid radio model delivers a massive win for advertisers
New hybrid radio model delivers a massive win for advertisers

The new Massiv Metro radio station has been designed and developed for maximum appeal to both listeners and advertisers. It's a unique approach to a digital radio station, conceptualised by DJ Sbu (Sibusiso Leope) and created in partnership with Massiv Media to reach the vast taxi commuter market.

Issued by Massiv Media 4 Apr 2018

Increase in mall foot traffic drives consumer-brand engagement
Increase in mall foot traffic drives consumer-brand engagement

While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the status quo.

Issued by Provantage Media Group 29 Mar 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%.

By Jessica Tennant 28 Mar 2018

Tractor Outdoor installs first-ever real-time drought analytics on their Cape Town digital network
Tractor Outdoor installs first-ever real-time drought analytics on their Cape Town digital network

Released by AUX Studio in January, TapOff is a free mobile app that not only provides Capetonians with real-time updates on the city's water consumption, but inspires them to make positive changes that will have a lasting impact.

Issued by Tractor Outdoor 28 Mar 2018

People who are green with envy don't have to be #TravelHaters
People who are green with envy don't have to be #TravelHaters

It started with a douchebag. Be cool, it really did!

By Aisling Holmes, Issued by McCann Johannesburg 23 Mar 2018