Nedbank innovatively shows the way on small outdoor advertising format with big results
Nedbank innovatively shows the way on small outdoor advertising format with big results

Nedbank has renewed its advertising campaign with South-Africa's outdoor media specialist Primedia Outdoor's AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers.

Issued by Primedia Outdoor 1 day ago

Outdoor: Key to integration
Outdoor: Key to integration

Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded, and interestingly enough, many of the winners were part of a campaign that cut across a number of different platforms, showing that not only are integrated campaigns the order of today, but that outdoor is an integral part of the media mix.

17 Aug 2016

What opportunities do Pokémon Go and changing OOH behaviour create for business?
What opportunities do Pokémon Go and changing OOH behaviour create for business?

You've probably already heard the global stats - Pokémon Go had more active daily users in its first week than Twitter and was grossing $6m+ per day from in-app sales.

By Bruce Burgess 12 Aug 2016

Expand a Sign awarded third place in the KZN Top Business Awards
Expand a Sign awarded third place in the KZN Top Business Awards

Expand a Sign were recently shortlisted as a finalist in the Medium-Size Manufacturing category and were awarded third place in the KZN Top Brand Category at the KZN Top Business Awards, powered by the eLan Property Group.

Issued by Expand a Sign 8 Aug 2016

Why advertisers should be advertising in the Eastern Cape
Why advertisers should be advertising in the Eastern Cape

Tractor Outdoor's office, situated in Port Elizabeth, has been in existence since 2007 and is run by Bruce Jefferies, Eastern Cape Director.

Issued by Tractor Outdoor 2 Aug 2016

Guerrilla launches ATM Media with innovative location segmenting and targeting
Guerrilla launches ATM Media with innovative location segmenting and targeting

Guerrilla IMC, a leading mega-format outdoor media owner, has been working hard over the past months on an innovative relaunch of an ATM media solution for advertisers.

Issued by Guerrilla IMC 1 Aug 2016

Captivating golfers - why brands should be on the green
Captivating golfers - why brands should be on the green

Leading out-of-home company Provantage Media Group has recently launched a new division called Golf Ads™. The division specialises in out-of-home marketing in the golfing environment and with 170 of South Africa's top golf courses in its portfolio, the offering is highly targeted, exciting and effective.

Issued by Provantage Media Group 29 Jul 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016.

By Terry Murphy 26 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering.

By Beverley Klein 25 Jul 2016

AdLites - waypoints in the concrete jungle
AdLites - waypoints in the concrete jungle

AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow.

25 Jul 2016