What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago. Recently after being asked the question, and not having a clear answer, Ben Wagner, Head of NATIVE VML, got to grips with what makes up a successful campaign using the analogy of the human body.
Danette Breitenbach 2 days ago
Toyota recently teamed up with the Department of Health and the International Labour Organisation (ILO) to run a series of activations at busy taxi ranks, facilitated by Primedia Outdoor. With an MC and DJ on site to whip up excitement, Toyota reached out to taxi owners, drivers, mechanics and association members, to build and enhance brand awareness while promoting health and wellbeing.
Primedia Outdoor 17 Jun 2016
Transit Ads - South Africa's largest transit media brand - is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads, outlines the bigger picture.
Provantage Media Group 15 Jun 2016
Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before. They wanted to generate some brand awareness to help guide the everyday person towards living a healthier lifestyle.
Bittersuite 13 Jun 2016
Since it opened its doors in August 2015, the PMG Training Academy is in full swing, training individuals who have been especially recruited to pursue a career in marketing. The Academy provides an intensive 12-month Learnership programme that is accredited by the Services SETA. Graduates receive a FET Certificate in Marketing, which is on an NQF Level 4. This certificate provides them with the skills and expertise to start a career in brand management and brand marketing.
Provantage Media Group 9 Jun 2016
FEPE International president, Antonio Vincenti, announced the winners of this year's global OOH association's awards at the FEPE Congress in Barcelona on 2 June 2016. Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, and John Ellery, executive director of FEPE were joint winners of FEPE Lifetime Achievement Award.
6 Jun 2016
The judges at the 2016 JCDecaux Café Cook-off held on Wednesday, 1 June, at the kgotla at the Indaba Hotel, unanimously judged the MediaCom team, representing the French city of Strasbourg, as the new cocotte (potjie) winners with their delicious and succulent pork cocotte accompanied with crackling and perfect use of their secret ingredient of bread dough! Their culinary efforts have won them, aside from a Mowana Spa voucher for each team member, a digital out-of-home campaign worth R100,000. Maxus, winners of the lamb category, came in at the very well deserved second position, followed by the previous reigning champs, OMD, who won the team spirit prize and chicken category. Initiative Media, winners of the beef category, came in at fourth place.
JCDecaux 3 Jun 2016
JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. The ROAD currency, to deliver media metrics such as reach, frequency, GRPs and CPM, will now position the South African out-of-home industry alongside that of the many other countries that have already developed currency frameworks like ROUTE in the UK, and Move in Australia.
JCDecaux 30 May 2016
Airport Ads®, a division of Provantage Media Group, will now be providing another golden opportunity to advertisers wanting to reach high-end consumers in an airport environment. The new opportunity comes in the form of enormous gantries in the Lanseria International Airport precinct.
Provantage Media Group 30 May 2016