Leading out-of-home company Provantage Media Group has recently launched a new division called Golf Ads. The division specialises in out-of-home marketing in the golfing environment and with 170 of South Africa's top golf courses in its portfolio, the offering is highly targeted, exciting and effective.
Provantage Media Group 19 hours ago
For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016.
Terry Murphy 3 days ago
AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow.
25 Jul 2016
With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads division.
Provantage Media Group 18 Jul 2016
Mzukisi Deliwe, spokesperson for Airport Ads®, shares the key findings of independent research on how many feet travel through airports, and how digital out-of-home (DOOH) in these environments is benefiting brands.
Mzukisi (Mzi) Deliwe, former executive director of Provantage Media Group, has been appointed to deputy chief executive officer; broadening his scope and further strengthening the company's leadership team.
Provantage Media Group 12 Jul 2016
South Africa has an extensive public transport system that carries hundreds of thousands of commuters from their residences in 'eKasi' (townships) to economic hubs in major cities.