Nedbank has renewed its advertising campaign with South-Africa's outdoor media specialist Primedia Outdoor's AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers.
Primedia Outdoor 1 day ago
Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded, and interestingly enough, many of the winners were part of a campaign that cut across a number of different platforms, showing that not only are integrated campaigns the order of today, but that outdoor is an integral part of the media mix.
17 Aug 2016
You've probably already heard the global stats - Pokémon Go had more active daily users in its first week than Twitter and was grossing $6m+ per day from in-app sales.
Bruce Burgess 12 Aug 2016
Expand a Sign were recently shortlisted as a finalist in the Medium-Size Manufacturing category and were awarded third place in the KZN Top Brand Category at the KZN Top Business Awards, powered by the eLan Property Group.
Expand a Sign 8 Aug 2016
Tractor Outdoor's office, situated in Port Elizabeth, has been in existence since 2007 and is run by Bruce Jefferies, Eastern Cape Director.
Tractor Outdoor 2 Aug 2016
Guerrilla IMC, a leading mega-format outdoor media owner, has been working hard over the past months on an innovative relaunch of an ATM media solution for advertisers.
Guerrilla IMC 1 Aug 2016
Leading out-of-home company Provantage Media Group has recently launched a new division called Golf Ads. The division specialises in out-of-home marketing in the golfing environment and with 170 of South Africa's top golf courses in its portfolio, the offering is highly targeted, exciting and effective.
Provantage Media Group 29 Jul 2016
For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016.
Terry Murphy 26 Jul 2016
AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow.
25 Jul 2016