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TomTom to sponsor Annual Location Based Marketing Event
TomTom to sponsor Annual Location Based Marketing Event

The fourth Location Based Marketing Event, being held at the Three Cities Gateway Hotel on 23 September 2014 in Durban, is sponsored by TomTom in partnership with Afriadd, Airports Company of South Africa, Always Active Technologies, CRIO and Just Park.

19 Sep 2014 07:01

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week - the pinnacle of Creative Week in Cape Town and the 'Cannes of Africa', where great advertising is rewarded. As judging takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see.

By Louise Marsland 17 Sep 2014 08:14

Danette Breitenbach
Reinventing out of home

It's not just brands that need to shift their perceptions of out of home (OOH) media; the industry also has to - shifting from the traditional poster to the interactive poster and real-time digital networks.

By Danette Breitenbach 12 Sep 2014 05:26

Making the MOST of education in the media industry
Making the MOST of education in the media industry

One of the pertinent issues in the media industry is the quality of media education. To address this Wag the Dog Publishers included two questions in its sixth annual MOST Awards survey.

11 Sep 2014 13:32

The Marketing Kraal supports National Electricity Safety Week - The Marketing Kraal
The Marketing Kraal supports National Electricity Safety Week

The Marketing Kraal has partnered with The Media Shop to support Eskom's National Electricity Safety campaign.

Issued by The Marketing Kraal 11 Sep 2014 10:59

Ad industry supports 'Heroes Adopt' campaign
Ad industry supports 'Heroes Adopt' campaign

The advertising industry has freely contributed to the latest campaign of Ban Animal Trading (BAT) creating OOH and TVC for the organisation. (video)

8 Sep 2014 11:31

Adam Weber
When love and hate collide

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? I've loved this about the Marmite work for a while, and it was again evident in their campaign at Cannes this year.

By Adam Weber 4 Sep 2014 07:42

Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

TRANSIT.TV's content a win for both commuters and advertisers - Provantage Media Group
TRANSIT.TV's content a win for both commuters and advertisers

Fact: In South Africa 19.8 million people commute by taxi and by train; and Provantage Out of Home's TRANSIT.TV™ provides advertisers with the opportunity to communicate with this audience. The channel now has a captive audience of over seven million commuters. Why? TRANSIT.TV™ is a channel that adds value to the journey. The channel's content stream is entertaining, relevant, informative and has a uniquely South African feel, providing a win-win digital platform for both commuters and advertisers.

Issued by Provantage Media Group 27 Aug 2014 13:28

Continental Outdoor continues to dominate Africa's DOOH growth! - Continental Outdoor
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa into airports, malls, on escalators, bars and restaurants, and onto roadside!

Issued by Continental Outdoor 27 Aug 2014 12:28