Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, marketing manager for Outdoor Network.
Provantage Media Group 3 days ago
Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry.
While celebrating a landmark 10 years in business, The Marketing Kraal (TMK) is making plans to enter the next phase with a bang.
The Marketing Kraal 18 Apr 2017
“They're extremely sour candies and the posters were extremely simple, beautiful shots, portraits of people with the candy in their mouths with their faces extremely puckered. It's beautiful craft.” That's how Steve Persico, GCD at Leo Burnett Toronto and One Show print and outdoor juror, introduced the entry that was a delight for him to watch.
5 Apr 2017
“It's just a giant pram and adults get to test drive the pram that they're buying for their child”. That's the entry that was a delight for Nadja Lossgott to watch. She is creative partner at AMV BBDO in London and One Show print & outdoor juror.
3 Apr 2017
Leading out-of-home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall environment. Mall Ads™ has been added to the group's extensive portfolio of out-of-home offerings and will provide advertisers with innovative and bespoke solutions to their mall advertising requirements.
Provantage Media Group 3 Apr 2017
From today, Monday 27 March 2017, the public can participate in the second round of comments on the City of Cape Town's proposed outdoor advertising by-law. Comments close on 9 April 2017.
27 Mar 2017
Golf TV™ by Golf Ads™ is the very first fully fledged digital television channel created especially for golfers. Broadcasting within 90 of South Africa's top golf clubs, the place-based television network flights niche content and advertising to the affluent golfing community.
Provantage Media Group 27 Mar 2017