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Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

TRANSIT.TV's content a win for both commuters and advertisers - Provantage Media Group
TRANSIT.TV's content a win for both commuters and advertisers

Fact: In South Africa 19.8 million people commute by taxi and by train; and Provantage Out of Home's TRANSIT.TV™ provides advertisers with the opportunity to communicate with this audience. The channel now has a captive audience of over seven million commuters. Why? TRANSIT.TV™ is a channel that adds value to the journey. The channel's content stream is entertaining, relevant, informative and has a uniquely South African feel, providing a win-win digital platform for both commuters and advertisers.

Issued by Provantage Media Group 27 Aug 2014 13:28

Continental Outdoor continues to dominate Africa's DOOH growth! - Continental Outdoor
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa into airports, malls, on escalators, bars and restaurants, and onto roadside!

Issued by Continental Outdoor 27 Aug 2014 12:28

The Marketing Kraal drives awareness for OpenView HD - The Marketing Kraal
The Marketing Kraal drives awareness for OpenView HD

Outdoor advertising and media company, The Marketing Kraal is working with e.tv to drive awareness for OpenView HD.

Issued by The Marketing Kraal 20 Aug 2014 09:29

Digital signage trends for the near future - Global Access
Digital signage trends for the near future

Many of you hear buzzwords flying around these days like IPTV, DSN and OTT, without the slightest idea of what it is and how it can help your organisation get a step ahead in the cut-throat industry we call life. The fact is, if you want your organisation to evolve and survive the explosion that change technology has brought to life over the last few years then you would need to know what all of this means and the impact it holds for your business.

Issued by Global Access 15 Aug 2014 12:39

New out-of-home research model launched for South Africa
New out-of-home research model launched for South Africa

Ask Afrika and Spanish out-of-home research company, Cuende Infometrics, have released a new out-of-home research model as a pilot, with an industry launch planned for 2015.

14 Aug 2014 05:45

Helping the Labia Theatre go digital gold - Tractor Outdoor
Helping the Labia Theatre go digital gold

The Labia, a well-known independent art cinema in Cape Town, has come to realise that their outdated equipment has them facing their biggest challenge yet: converting to digital.

Issued by Tractor Outdoor 13 Aug 2014 12:47

Soccer campaign for DStv during 2014 FIFA World Cup
Soccer campaign for DStv during 2014 FIFA World Cup

DStv used MallWorx to heighten awareness of its Compact bouquet and key offerings during the 2014 FIFA World Cup. The campaign flighted in 12 middle-class malls across the country and targeted LSM 6-7 shoppers, aged 25-54, with an interest in soccer.

11 Aug 2014 08:13

Nokia 'wraps' up Jozi with Guerrilla IMC - Guerrilla IMC
Nokia 'wraps' up Jozi with Guerrilla IMC

Determined to continue the revitalisation of its brand, Nokia has launched a campaign across Guerrilla IMC's mega format outdoor media to raise awareness of the Asha handset range. The campaign targets the youth segment, the same demographic targeted by Guerrilla's Jozi package.

Issued by Guerrilla IMC 5 Aug 2014 13:03

ProActive launches CommuterActive - a significant, new commuter marketing offering - Provantage Media Group
ProActive launches CommuterActive - a significant, new commuter marketing offering

Leading activations agency and out-of-home media company Provantage Media Group has launched yet another significant offering as part of its ProActive™ division.

Issued by Provantage Media Group 4 Aug 2014 12:25