Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser, and how it's innovating in the out of home (OOH) space.
Jessica Tennant 1 day ago
The Uzwelo Bags initiative recently presented The Bateleurs with a cheque for R69,606.76. The Uzwelo Bags initiative, spearheaded by Expand a Sign, sees thousands of metres of their waste textile fabric donated to teams of sewers from underprivileged backgrounds to make unique and truly South African bags and earn a living that puts food on the table for their families, funds education and provides dignity and upliftment for their communities on a long-term basis. A portion of all proceeds from Uzwelo Bag sales are donated to The Bateleurs.
Expand a Sign 17 Feb 2017
The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...
Danette Breitenbach 16 Feb 2017
Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017.
JCDecaux 16 Feb 2017
Tractor Outdoor have recently worked with KFC to launch their Mini Cricket National Beach Campaign over the summer period with branded umbrellas distributed on top beaches across South Africa.
Tractor Outdoor 14 Feb 2017
Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards. Rea leboga, Botswana!
Alliance Media 7 Feb 2017
Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips.
6 Feb 2017
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Vodacom, part of Vodafone Group and a leading African mobile communication company providing a wide range of communication services, have announced that they have joined forces in rebranding the iconic Soweto Towers, in South Africa, following the Vodacom Soweto Towers Competition launched in March 2016 to give a new look to the towers.
JCDecaux 1 Feb 2017
In addition to their landmark site holding in Gauteng, Western Cape and Eastern Cape, Tractor Outdoor is pleased to announce that they have recently built 10 brand new sites in KZN… including the largest approved site in KZN, the iconic “Urban View” - at an incredible 420m² with a 360-degree view across the whole city! Development of these sites was headed up by both Ben Harris and Ray van Niekerk who handle KZN development for Tractor Outdoor.
Tractor Outdoor 1 Feb 2017
Moving Tactics highlights five technology must-haves to keep in mind when discussing the creation of and operational efficiency of a digital signage system.