We talk about the 'rainbow nation'. One in which everyone is considered to be part of one big 'melting pot'. We talk about being 'African'. And again this indicates a type of 'one-ness' that paints everyone in Africa with the same brush. This is true in so many ways, however when it comes to engaging with consumers, it may not be so, and is not that clear cut.
Veronica Katay has joined Outdoor Network's Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry, and plans to take the account management team to the next level of client satisfaction.
Beverley Klein 10 Oct 2016
After launching the Gauteng Data to the industry last month, the Out of Home Measurement Council (OMC) will be presenting their new Roadside Outdoor Audience Data (ROAD), currency overview and methodology, Gauteng insights and the Quantum software, to AMASA members and friends.
AMASA 4 Oct 2016
With millions of South Africans due to take full advantage of the upcoming summer, OOH advertising is a great medium for increasing brand awareness, repositioning brands and creating a lasting positive brand image, especially during this busy season.
Tractor Outdoor 3 Oct 2016
Africa's largest mall opens its doors in Midrand with Moving Tactics leading the industry as preferred installer of digital signage.
Moving Tactics 28 Sep 2016