Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago. Recently after being asked the question, and not having a clear answer, Ben Wagner, Head of NATIVE VML, got to grips with what makes up a successful campaign using the analogy of the human body.

By Danette Breitenbach 2 days ago

VW Mass transit
What Primedia Outdoor got from FEPE

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona.

By Terry Murphy 21 Jun 2016

Toyota reaches out to the taxi industry to put health and safety first
Toyota reaches out to the taxi industry to put health and safety first

Toyota recently teamed up with the Department of Health and the International Labour Organisation (ILO) to run a series of activations at busy taxi ranks, facilitated by Primedia Outdoor. With an MC and DJ on site to whip up excitement, Toyota reached out to taxi owners, drivers, mechanics and association members, to build and enhance brand awareness while promoting health and wellbeing.

Issued by Primedia Outdoor 17 Jun 2016

Transit Ads offers Metrorail dominance to advertisers
Transit Ads offers Metrorail dominance to advertisers

Transit Ads™ - South Africa's largest transit media brand - is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture.

Issued by Provantage Media Group 15 Jun 2016

The world's first Wi-Fi unicorn
The world's first Wi-Fi unicorn

Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before. They wanted to generate some brand awareness to help guide the everyday person towards living a healthier lifestyle.

Issued by Bittersuite 13 Jun 2016

Provantage Media Group Training Academy - Making a difference
Provantage Media Group Training Academy - Making a difference

Since it opened its doors in August 2015, the PMG Training Academy is in full swing, training individuals who have been especially recruited to pursue a career in marketing. The Academy provides an intensive 12-month Learnership programme that is accredited by the Services SETA. Graduates receive a FET Certificate in Marketing, which is on an NQF Level 4. This certificate provides them with the skills and expertise to start a career in brand management and brand marketing.

Issued by Provantage Media Group 9 Jun 2016

Global Out of Home FEPE International Awards 2016
Global Out of Home FEPE International Awards 2016

FEPE International president, Antonio Vincenti, announced the winners of this year's global OOH association's awards at the FEPE Congress in Barcelona on 2 June 2016. Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, and John Ellery, executive director of FEPE were joint winners of FEPE Lifetime Achievement Award.

6 Jun 2016

MediaCom crowned as the 2016 JCDecaux Café Cook-off champions!
MediaCom crowned as the 2016 JCDecaux Café Cook-off champions!

The judges at the 2016 JCDecaux Café Cook-off held on Wednesday, 1 June, at the kgotla at the Indaba Hotel, unanimously judged the MediaCom team, representing the French city of Strasbourg, as the new cocotte (potjie) winners with their delicious and succulent pork cocotte accompanied with crackling and perfect use of their secret ingredient of bread dough! Their culinary efforts have won them, aside from a Mowana Spa voucher for each team member, a digital out-of-home campaign worth R100,000. Maxus, winners of the lamb category, came in at the very well deserved second position, followed by the previous reigning champs, OMD, who won the team spirit prize and chicken category. Initiative Media, winners of the beef category, came in at fourth place.

Issued by JCDecaux 3 Jun 2016

Globally recognised out-of-home audience accountability comes to South Africa
Globally recognised out-of-home audience accountability comes to South Africa

JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. The ROAD currency, to deliver media metrics such as reach, frequency, GRPs and CPM, will now position the South African out-of-home industry alongside that of the many other countries that have already developed currency frameworks like ROUTE in the UK, and Move in Australia.

Issued by JCDecaux 30 May 2016

Airport Ads erects gantries at Lanseria International Airport
Airport Ads erects gantries at Lanseria International Airport

Airport Ads®, a division of Provantage Media Group, will now be providing another golden opportunity to advertisers wanting to reach high-end consumers in an airport environment. The new opportunity comes in the form of enormous gantries in the Lanseria International Airport precinct.

Issued by Provantage Media Group 30 May 2016