The efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships.
Dentsu Aegis Network 2 days ago
Tractor Outdoor, one of the top national outdoor media owners, has launched its TractorTracking division which aims to provide advertisers and agencies alike various data sets about the campaigns that they book with Tractor.
Tractor Outdoor 3 days ago
The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries.
Terry Murphy 29 Apr 2016
Following the recent terror attacks in Europe, Africa, and the Middle East, intolerance directed at the Muslim community is higher than ever. Recently some South Africans have adopted this terrible behaviour, the uproar over the construction of a mosque just last week being a prime example.
NATIVE VML 25 Apr 2016
Tractor Outdoor recently appointed Gisela Harrison as senior sales executive for all outdoor formats currently under their management, in addition to this account management position Gisela will also head up their recently launched innovation division - "Mischief Media".
Tractor Outdoor 25 Apr 2016
Airport Ads® is proud to announce the acquisition of sole concessionaire rights to all the interior inventory advertising opportunities at ACSA's six Regional Airports. These airports include coastal and inland airports namely Port Elizabeth, George, East London, Upington, Bloemfontein and Kimberley.
Provantage Media Group 22 Apr 2016
JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux, CEO Southern Europe, Belgium and Luxemburg, Africa and Israel welcomed the industry and stakeholders as well as media to this new start.
Danette Breitenbach 21 Apr 2016
JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimise the integration of the JCDecaux Group's international procedures, and accommodate the new growth strategies across the continent. This follows the finalisation of the integration of Continental Outdoor Media into the JCDecaux Group after the acquisition by JCDecaux SA (Euronext Paris: DEC) in partnership with Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30 of the company on 18 June 2015.
JCDecaux 20 Apr 2016
NEWSWATCH: Political messages have dominated outdoor advertising this year, with the #ZumaMustFall banner in Cape Town intriguing all due to its anonymous origins. Now the city in question is PE with former FIFA man - now mayor of the city - in the spotlight, but this time we know it's the DA behind the messaging.
18 Apr 2016
Woolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor's urban LED network, bringing their take on contemporary style to a host of commuters.
Primedia Outdoor 15 Apr 2016
Debonairs is taking to the mobile market to inspire on-the-go consumers with a hunger for pizza. The campaign will run over a year, with the creative changing every three months, and will be rolled out using Primedia Outdoor's Rank TV and Brandmarks.
Primedia Outdoor 14 Apr 2016
There is one Loerie category however, where creatives rarely push the boundaries, and therefore holds enormous potential for creative visionaries; the Street Pole Ads (SPA) category. Steve Jourdan at the ADreach group says, "Yes, our feathered friends may just like poles more than you think, and here's why."
12 Apr 2016
Two hundred and four executives, drawn from both media agencies and the outdoor specialists sector, responded to a study commissioned by digital out of home media owner, Ocean to gauge the role, prospects and challenges for digital out of home in the current media landscape.
6 Apr 2016