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Continental Outdoor celebrates past and present creativity with the Loeries - Continental Outdoor
Continental Outdoor celebrates past and present creativity with the Loeries

Continental Outdoor, as the Loeries Out of Home sponsor for the second year, has taken a walk down memory lane to celebrate outstanding Out of Home creativity from the past. Not the immediate past, but way back to the '70s, '80s and '90s to the Rent A Sign and CorpCom days when the importance and value of creativity was well understood and equally celebrated.

Issued by Continental Outdoor 30 Mar 2015 11:47

Survivor marketing: tapping into the informal sector - Primedia Outdoor
Survivor marketing: tapping into the informal sector

The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them.

Issued by Primedia Outdoor 23 Mar 2015 10:53

One Digital Media - audio service - One Digital Media
One Digital Media - audio service

One Digital Media (ODM), the largest digital signage solutions providers in Africa with over 75 digital communication networks reaching over 2,100 locations, has updated its in-store audio solution.

Issued by One Digital Media 16 Mar 2015 13:00

Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens - Continental Outdoor
Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens

The first truly interactive digital out-of-home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own!

Issued by Continental Outdoor 12 Mar 2015 11:21

A brand new e.tv prime time - Primedia Outdoor
A brand new e.tv prime time

There's something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and the hum of myriad conversations, carried across the organised chaos of taxis and commuters.

Issued by Primedia Outdoor 12 Mar 2015 10:28

New audience measurement for OOH, through newly formed council
New audience measurement for OOH, through newly formed council

The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) to provide buyers of OOH media with a currency and survey that allows for efficient and accurate OOH planning. South Africa media agencies will have valuable and easily accessible audience measurement for OOH that will assist planning and provide the statistical weight necessary to justify OOH spend to clients.

12 Mar 2015 09:17

Transit environments are evolving, so are shopping habits - Provantage Media Group
Transit environments are evolving, so are shopping habits

Jean Coetzee of Provantage Out of Home Media shares insights on how the transit environment is evolving, how this is changing the way commuters consume advertising and why this is affecting purchasing behaviours.

By Jean Coetzee, Issued by Provantage Media Group 11 Mar 2015 11:25

Partnership uplifts kids - Primedia Outdoor
Partnership uplifts kids

The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith.

Issued by Primedia Outdoor 4 Mar 2015 13:36