CNBC Africa will premiere Gurus, a series of high-impact interviews with premier league business thought leaders, filmed in South Africa on Thursday 2 March 2017 at 9.15pm.
2 days ago
Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being born. It's a sponsorship that ticks all the right boxes, developing both South African rugby and human beings through sport.
Brand inc 3 days ago
Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
McCafe, the lifestyle coffee product offering by McDonald's South Africa, is proud to announce its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017.
Pacinamix 20 Feb 2017