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Oscar Pistorius: Monitoring brand value
Oscar Pistorius: Monitoring brand value

Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.

31 Oct 2014 07:50

IPRA World Congress in Johannesburg offers top speakers on nation branding
IPRA World Congress in Johannesburg offers top speakers on nation branding

The International Public Relations Association's (IPRA) World Congress, being held in Johannesburg in September 2015, offers José Filipe Torres, CEO and Founder of Bloom Consulting, and Msindisi Fengu, senior journalist at the Daily Dispatch, as keynote speakers.

31 Oct 2014 07:37

Shine at Assegai Awards
Shine at Assegai Awards

The 2014 Direct Marketing Association Assegai Awards and gala dinner will be held at the Shine Studios in Braamfontein on Thursday, 6 November 2014.

30 Oct 2014 08:33

2015 MTN Radio Awards add 'Field News Reporter' to categories
2015 MTN Radio Awards add 'Field News Reporter' to categories

Entries have opened for the 2015 MTN Radio Awards, which have added 'Field News Reporter' to the categories, following suggestions by constituents within the industry.

29 Oct 2014 08:58

Art and business become one at the second BASA Arts in Business Symposium - Business and Arts South Africa
Art and business become one at the second BASA Arts in Business Symposium

How can the arts innovate business? That was the question that participants and speakers grappled with at the second BASA Arts in Business Symposium, supported by Business Day, held in Johannesburg last week.

Issued by Business and Arts South Africa 28 Oct 2014 12:23