Sport sponsorship - rich with innovation, creativity and best practice
Sport sponsorship - rich with innovation, creativity and best practice

With the Discovery Sport Industry Awards being awarded on 11 February 2016, the element of sports sponsorship is under the limelight. The relationship between sports and sponsorship ROIs becomes a little more interesting when those sponsorships contain an element of CSI. In South Africa, CSI is seen as an integral part of doing business; not just a beneficial afterthought.